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Azera Advertising

3 messages,  Last post on Apr 25, 2007 at 5:06 PM

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#1 of 3 Azera Advertising by derrelhgreen Apr 25, 2007 (10:27 am)
Last night on the George Lopez show on ABC, Hyundia finally is advertising the Azera.   They really are showing some cajones by comparing the Azera to the 'what's its name' 460.   At "half the price, you can afford to have someone else park it for you!"     Replies to this message: joe97 (Apr 25, 2007 4:15 pm) dborth (Apr 25, 2007 5:06 pm)
#2 of 3 Re: Azera Advertising [derrelhgreen] by joe97 Apr 25, 2007 (4:15 pm)
Replying to: derrelhgreen (Apr 25, 2007 10:27 am) This is part of the "Smart Move" campaign, which actually started a few weeks ago:   Azera vs. LS Sonata vs. 525i Santa Fe vs. LR3 Sonata (Parrot)   All four of the above have been playing on various outlets for a few weeks now. There is fifth one:   http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1003569573   These ads are fantastic!!   PS: FYI - Just as a heads up, and before anyone shouts off these ads crazy, they are tongue-in-cheek type, narrated by Kelsey Grammar. Replies to this message: dborth (Apr 25, 2007 5:06 pm)
#3 of 3 Re: Azera Advertising [joe97] by dborth Apr 25, 2007 (5:06 pm)
Replying to: joe97 (Apr 25, 2007 4:15 pm) Re # 2: "These ads are fantastic"!!   Depends, on ones perspective. In any event it's about time the marketing suits in Korea unleashed some ADV bucks in the US market. Now all they have to do is upgrade, train and educate their selling dealer network.   My Azera is silent ADV without compensation every time I drive it. Is it any wonder Toyota is #1 world wide now?

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