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Midsize Sedans 2.0

13224 messages,  Last post on Nov 25, 2009 at 4:39 PM

You are in the Sedans Forum. Your Hosts are pat & karens

What is this discussion about? Hyundai Sonata, Toyota Camry, Honda Accord, Nissan Altima, Volkswagen Passat, Mazda MAZDA6, Ford Fusion, Chevrolet Malibu, Saturn Aura, Car Comparisons, Sedan


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#10022 of 13224
Dismal Chevy Malibu June sales as usual by bwia
Jul 02, 2008 (9:47 am)
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It would appear that the Malibu is turning out to be a disaster for GM. I don’t know what GM sales projections were for the Malibu but it is way, way below the competition. Based upon June sales figures from the Wall Street Journal the Malibu is not a serious contender in the midsize class. No kind of excuses can explain such dismal sales numbers as shown below.
 
Toyota Camry--- 41,572/ -10.8%
Honda Accord--- 39,704/ +37.3%
Nissan Altima --- 24,541/ -5.4%
Hyundai Sonata-- 16,875/ +11.9%
Chevy Impala--- 16,671/ -53.5%
Chevy Malibu--- 13,650/ +86.4%
 
By the way the Chevy Malibu May sales were 15,634 which was down from April sales. So the data suggests at that rate Chevy will have to give the Malibu away.
 
The percentage changes are from comparable June 2007 sales.
#10023 of 13224
Re: Dismal Chevy Malibu June sales as usual [bwia] by 03accordman
Jul 02, 2008 (9:59 am)
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Replying to: bwia (Jul 02, 2008 9:47 am)

Can anyone explain the dramatic rise in the Accord's sales increase, while most others are going down? I would think that it would have a similar increase/decrease to the Camry at least.
 
Good to see Hyundai gain - clearly they have wrought the right changes in the interior - and seeing the new Genesis, I think the next gen Sonata will be something to watch out for.
#10024 of 13224
Re: Dismal Chevy Malibu June sales as usual [bwia] by aviboy97
Jul 02, 2008 (10:06 am)
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Replying to: bwia (Jul 02, 2008 9:47 am)

It's not the total units sold that dictate a success, but, rather how it compares to what is replaced. In this case, the Malibu is up 86% over June 2007, when GM is at a double digit loss over last June. That tells me that the Malibu has been a success.
 
Now, if GM had Camry / Accord sales numbers in their target, then obviously they were way off, and from that stand point, the Malibu is a failure.
#10025 of 13224
Re: Hyundai up Sonata rebate [aviboy97] by jeffyscott
Jul 02, 2008 (10:08 am)
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Replying to: aviboy97 (Jul 02, 2008 8:44 am)

Of course, fewer of anything will be sold the higher the price, that goes for Honda and Toyota as well as Hyundai and Mazda. This even applies to gasoline...though it had to go up a lot to cause any decline in consumption in the US. While demand for Accords and Camrys might be less price sensitive than that for Mazda6's and Sonatas, I don't think it is quite as inelastic as that for gasoline.
 
I could be wrong, but I would assume that the Mazda6, unlike the Sonata did not start out as a "bargain concept". I think this developed over time...though I'd guess it likely always sold for less than a comparable Camry or Accord.
#10026 of 13224
Re: Hyundai up Sonata rebate [backy] by aviboy97
Jul 02, 2008 (10:14 am)
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Replying to: backy (Jul 02, 2008 7:37 am)

Yes, but remember, the original question was "I wonder if Hyundai's re-sale value will increase?" My point was that it really cannot if they continue to sell for thousands less then the competition. They will always be worth less then everyone else, which is a direct correlation to how much they paid for it, regardless of how reliable they are.
#10027 of 13224
Re: Dismal Chevy Malibu June sales as usual [bwia] by mz6greyghost
Jul 02, 2008 (10:55 am)
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Replying to: bwia (Jul 02, 2008 9:47 am)

Chevy Malibu--- 13,650/ +86.4%
 
The percentage changes are from comparable June 2007 sales.

 
A "disaster" for GM? Hardly. Not only have they increased their sales (by 86%) from the previous year, when just about all other midsize sales have dropped (even the coveted Camry dropped 11%), but a much-higher percentage of previous-year sales have been to fleets.
 
To expect the Malibu to match the CamCord numbers on it's FIRST year of a redesign is simply ludicrous, and I'm sure GM has known this from the start.
#10028 of 13224
Re: Dismal Chevy Malibu June sales as usual [aviboy97] by packer3
Jul 02, 2008 (11:00 am)
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Replying to: aviboy97 (Jul 02, 2008 10:06 am)

On paper for GM 86% is an increase over June 07, in real sales dollars (after the money that was invested on the new BU) those numbers aren't that great, when they are selling 40,000 BU's a month thats truly a success to the bottom line.
#10029 of 13224
Re: Dismal Chevy Malibu Sales[mz6greyghost] by thegraduate
Jul 02, 2008 (11:12 am)
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Replying to: mz6greyghost (Jul 02, 2008 10:55 am)

If I've read correctly, the most recent problem with the Malibu has been a strike at a the manufacturing plant in Kansas, restricting production.
 
Fairfax Strike on Autoblog.com
#10030 of 13224
Re: Dismal Chevy Malibu June sales as usual [mz6greyghost] by 03accordman
Jul 02, 2008 (11:41 am)
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Replying to: mz6greyghost (Jul 02, 2008 10:55 am)

Well, the previous Malibu was a failure for GM, no wonder they were 86% less than this June. For the new one, I guess we need more time to be able to assess whether it is a failure or a success. Also, while we don't know what GM internal targets are for the new one, I am fairly sure they would be more than where they are today.
 
We can probably call it at the end of the year.....
#10031 of 13224
Re: Dismal Chevy Malibu Sales[mz6greyghost] [thegraduate] by captain2
Jul 02, 2008 (11:44 am)
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Replying to: thegraduate (Jul 02, 2008 11:12 am)

the most recent problem with the Malibu has been a strike
and a better but still second rate product - again. The last Malibu was supposed to be the car that 'saves GM' - and it sure did flop. Anybody remember PATCO?

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