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Hyundai Genesis Sedan 2009-

5692 messages,  Last post on Nov 25, 2009 at 6:02 AM

You are in the Hyundai Genesis Forum. Your Hosts are pat & karens

What is this discussion about? Hyundai Genesis, Hyundai Genesis Coupe, Concept Cars, Future Vehicle, Coupe, Sedan


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#5118 of 5692
Re: Equus Effect? [bobad] by fedlawman
Jun 28, 2009 (11:49 am)
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Replying to: bobad (Jun 28, 2009 11:05 am)

I suppose you have a point. The Phaeton didn't do anything to hurt Volkswagon.
 
On the other hand, you don't build a high-rise building on top of a weak foundation. I think Hyundai should devote it's resources on strengthening their current lineup (get rid of the Elantra and Azera) and improve quality and performance to compete in their respective classes (Sonata - Accord/Camry fighter and Genesis Coupe - 3-series/G37 fighter).
 
Let the Genesis carry the guide-on for a few years, then, when Americans are ready to wrap their brains around a $60,000 Hyundai, bring in the Equus.
#5119 of 5692
Re: Equus Effect? [fedlawman] by bobad
Jun 28, 2009 (12:28 pm)
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Replying to: fedlawman (Jun 28, 2009 11:49 am)

On the other hand, you don't build a high-rise building on top of a weak foundation
 
I think of it exactly opposite. I think the Equus would replace Genesis as the foundation, with the econoboxes on top. A car company trying to improve their image should introduce nice cars, assuming they don't already have any.
 
I think Equus will start at $55K, maybe even $50K. Korean Robots, are capable of producing good cars at amazingly low prices.
#5120 of 5692
Re: Equus Effect? [bobad] by fedlawman
Jun 28, 2009 (2:06 pm)
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Replying to: bobad (Jun 28, 2009 12:28 pm)

Well, I hadn't thought of it that way, but you make sense. Toyota introduced Lexus with the LS400, and things seem to have worked out well for them.
 
Your guess about the Equus price also seems more realistic than mine. According to Wikipedia (FWIW), the Genesis sells for the equivalent of about $57,000 US in Korea. The Equus sells for about $96,000. So if the ratio stays the same, that would make the Equus start at about $54,000.
 
Let's just hope that they remove the tacky hood ornament before they send it here...
#5121 of 5692
Re: Equus Effect? [fedlawman] by backy
Jun 28, 2009 (2:55 pm)
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Replying to: fedlawman (Jun 28, 2009 11:49 am)

I think Hyundai should devote it's resources on strengthening their current lineup (get rid of the Elantra and Azera)...
 
You have got to be kidding. Maybe Toyota should dump the Corolla, Honda the Civic, Ford the Focus, Nissan the Sentra, VW the Jetta etc. also?
 
There is room for both the Genesis and Equus in Hyundai's lineup, just as there's room for the GS and LS in Lexus'. They are far enough apart in price and design to attract different buyers.
#5122 of 5692
Re: Equus Effect? [fedlawman] by bobad
Jun 28, 2009 (3:39 pm)
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Replying to: fedlawman (Jun 28, 2009 2:06 pm)

Let's just hope that they remove the tacky hood ornament before they send it here...
 
10-4 I don't think it would fly in the USA.
#5123 of 5692
Re: Equus Effect? [backy] by tonycd
Jun 28, 2009 (4:12 pm)
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Replying to: backy (Jun 28, 2009 2:55 pm)

I'm with you -- ditching the Elantra would be absolutely insane. In this depression-wracked car market, the Elantra segment shapes up as the new volume-selling category. Any viable mass-market carmaker MUST have a representative there, and a good one.
 
By the way, anybody see the new reliability rankings? Elantra is one of the top cars on the road in initial quality, regardless of class. Seems to me the marketability of that claim would make this a particularly silly time to deep-six it.
#5124 of 5692
Re: Equus Effect? [tonycd] by tjc78
Jun 28, 2009 (4:48 pm)
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Replying to: tonycd (Jun 28, 2009 4:12 pm)

Elantra is one of the top cars on the road in initial quality, regardless of class.
 
And CR's #1 compact!
#5125 of 5692
Re: Equus Effect? [backy] by fedlawman
Jun 28, 2009 (5:10 pm)
Reply

Replying to: backy (Jun 28, 2009 2:55 pm)

"You have got to be kidding. Maybe Toyota should dump the Corolla, Honda the Civic, Ford the Focus, Nissan the Sentra, VW the Jetta etc. also?"
 
Wow, I had no idea there was so much love for the Elantra! Actually, I didn't realize that the Elantra was Hyundai's Corolla. I was thinking Accent = Corolla/Civic and Sonata = Camry/Accord. I forgot that the Corolla and Civic moved upmarket a few years ago to make room for the Fit and Echo. My bad.
 
"There is room for both the Genesis and Equus in Hyundai's lineup, just as there's room for the GS and LS in Lexus'. They are far enough apart in price and design to attract different buyers."
 
I never said there wasn't room for both. I agree with you.
#5126 of 5692
Re: Equus Effect? [bobad] by marvinlee1
Jun 28, 2009 (5:10 pm)
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Replying to: bobad (Jun 28, 2009 12:28 pm)

The Equus may well replace the Genesis. The Genesis is a much older design than is generally understood here. Koreans were buying the car months before we could. I see the Equus as a quality new model year update using the same basic engines and transmissions. If Hyundai begins producing the eight-speed automatic in conjunction with the five liter V8 that it is developing, then that might qualify as a new design and thus merit much higher prices.
#5127 of 5692
JDPower...Hyundai tops the list by sergio19
Jun 29, 2009 (6:42 am)
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Replying to: marvinlee1 (Jun 28, 2009 5:10 pm)

Hyundai Is The Highest Ranked Non-Premium Nameplate In The J.D. Power And Associates Initial Quality Study
Hyundai Elantra Earns Highest Initial Quality Ranking in its Segment

 
Dubai , UAE - June 29, 2009:
 
J.D. Power and Associates announced today that Hyundai is the highest ranked non-premium nameplate in the 2009 Initial Quality StudySM (IQS) and is ranked fourth among all nameplates. Hyundai owners had fewer problems with their vehicles than any other non-premium car or truck brand.
 
In addition to Hyundai’s strong overall showing, the Hyundai Elantra earned the award for the highest initial quality in the compact car segment. The all-new Hyundai Genesis significantly outperforms the average midsize premium car.
 
This year’s ranking marks the second time Hyundai has been the highest-ranked non-premium nameplate in the last four years, and the second time it finished among the top four overall nameplates, having also achieved these levels in 2006. Highlights this year include a top ranking for the Hyundai Elantra in the compact segment, and a top three segment performance for the Hyundai Accent, which ranked second in the highly competitive sub-compact car segment.
 
The IQS study measures 228 attributes, including the overall driving experience, engine and transmission, and a broad range of defect and design problems reported by vehicle owners.
 
“Outperforming all of our competitors once again is a reflection of the dedication of all Hyundai team members,” said John Krafcik, Hyundai's President and CEO.
 
“We’re particularly delighted with the strong launch of Genesis, the North American Car of the Year, which surpassed several luxury competitors. We are also thrilled with how well the fuel-efficient Elantra and Accent scored.”
 
Hyundai Motor America, headquartered in Fountain Valley, Calif. is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 790 Hyundai dealerships nationwide.

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