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Sedans Hyundai Genesis Hyundai Genesis Sedan 2009-
5692 messages, Last post on Nov 25, 2009 at 6:02 AM
You are in the Hyundai Genesis Forum. Your Hosts are pat & karens
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Replying to: fedlawman (Jun 28, 2009 9:51 am) I don't think Hyundai has anything to lose, and a lot to gain by introducing the Equus. As I stated earlier, it's very cheap to produce a USA legal version. It could be introduced very rapidly and painlessly, and withdrawn just as quickly if it doesn't work out. Having a nice full lineup is not only for actual sales, but good stategy.
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Replying to: bobad (Jun 28, 2009 11:05 am) On the other hand, you don't build a high-rise building on top of a weak foundation. I think Hyundai should devote it's resources on strengthening their current lineup (get rid of the Elantra and Azera) and improve quality and performance to compete in their respective classes (Sonata - Accord/Camry fighter and Genesis Coupe - 3-series/G37 fighter). Let the Genesis carry the guide-on for a few years, then, when Americans are ready to wrap their brains around a $60,000 Hyundai, bring in the Equus.
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Replying to: fedlawman (Jun 28, 2009 11:49 am) I think of it exactly opposite. I think the Equus would replace Genesis as the foundation, with the econoboxes on top. A car company trying to improve their image should introduce nice cars, assuming they don't already have any. I think Equus will start at $55K, maybe even $50K. Korean Robots, are capable of producing good cars at amazingly low prices. |
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Replying to: bobad (Jun 28, 2009 12:28 pm)  Your guess about the Equus price also seems more realistic than mine. According to Wikipedia (FWIW), the Genesis sells for the equivalent of about $57,000 US in Korea. The Equus sells for about $96,000. So if the ratio stays the same, that would make the Equus start at about $54,000. Let's just hope that they remove the tacky hood ornament before they send it here... 
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Replying to: fedlawman (Jun 28, 2009 11:49 am) You have got to be kidding. Maybe Toyota should dump the Corolla, Honda the Civic, Ford the Focus, Nissan the Sentra, VW the Jetta etc. also?  There is room for both the Genesis and Equus in Hyundai's lineup, just as there's room for the GS and LS in Lexus'. They are far enough apart in price and design to attract different buyers.
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Replying to: fedlawman (Jun 28, 2009 2:06 pm) 10-4 I don't think it would fly in the USA. 
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Replying to: backy (Jun 28, 2009 2:55 pm) By the way, anybody see the new reliability rankings? Elantra is one of the top cars on the road in initial quality, regardless of class. Seems to me the marketability of that claim would make this a particularly silly time to deep-six it.
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Replying to: tonycd (Jun 28, 2009 4:12 pm) And CR's #1 compact! |
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Replying to: backy (Jun 28, 2009 2:55 pm) Wow, I had no idea there was so much love for the Elantra!  Actually, I didn't realize that the Elantra was Hyundai's Corolla. I was thinking Accent = Corolla/Civic and Sonata = Camry/Accord. I forgot that the Corolla and Civic moved upmarket a few years ago to make room for the Fit and Echo. My bad. "There is room for both the Genesis and Equus in Hyundai's lineup, just as there's room for the GS and LS in Lexus'. They are far enough apart in price and design to attract different buyers." I never said there wasn't room for both. I agree with you.
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Replying to: bobad (Jun 28, 2009 12:28 pm)
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