Last post on Apr 29, 2013 at 6:55 AM
You are in the Hyundai Genesis
What is this discussion about?
Hyundai Genesis, Hyundai Genesis Coupe, Concept Cars, Future Vehicle, Coupe, Sedan
#48 of 6042 I'm confused
Apr 07, 2007 (10:36 pm)
If the Genesis is supposed to start "well under" $30k (V6 version), what happens to Axera? Is this Azera's replacement?
If the V6 Genesis is in the high $20's, the V8 would be $5-7k more? Around 33-35k?
I don't have a problem with Hyundai building a luxury marque. If they are meeting/exceeding sales goals for the former XG350/Azera, then go for it.
Genesis is a better name for a company than a car.
They will DEFINITELY need another vehicle to start a marque with. I'd build a coupe.
Personally, I'd get people comfortable with considering Hyundai as a 1st-rate full-line marque, which most people haven't realized yet. I don't see what the rush is?
But now might be the time to pounce! Acura continues to struggle, and Infiniti is working on a very slow upswing. Lincoln is all but dead. Audi isn't setting the world on fire, after countless opportunities.
I think they're getting ahead of themselves, and should wait until the Fall of 2010, at the earliest.
And I agree, producing a couple of studly models for the NAIAS, and announcing in the Fall a new brand will emerge is definitely the way to do this, as Lexus did.
If Lexus writes a book, you should tear out a page or two, no?
#49 of 6042 Re: I' [paisan]
Apr 08, 2007 (2:20 am)
I 100 % agree with your take. I, like you care about the product. A badge is for people who are so insecure they need somebody's name tag taped to their ass to give them a self confidence boost.
#50 of 6042 Re: I' [gpk]
Apr 08, 2007 (2:23 am)
Very good for the consumer, with a career not in the Japanese/Domestic automobile industry.
#51 of 6042 Re: I'm confused [drfill]
Apr 08, 2007 (2:29 am)
Genesis is sort like going from GS to LS in Lexus. The Azera, for now will be the GS, and the Genesis, will be the LS. I don't know exactly what the future plans are for Hyundai, but the Genesis, appears to be a hit. I'd like to see Hyundai, spice up the Azera, by going with a AWD system. The way it looks I feel confident these people know what they are doing.
#52 of 6042 Re: I' [paisan]
Apr 08, 2007 (5:55 am)
I wonder when honda will figure things out about RWD and V8s
Rumor has it that the next Acura RL will have both. Honda has been famous for doing more with less but I digress. No I feel that Hyundai is good for everyone involved in the auto industry. Will the Genesis be the end all? Thats irrelevant. The point is just the car itself forces Honda into RWD v-8 scene and for me that is a good thing.
Content wise that is good for all consumers. As far as the domestics I wonder what if anything can save them? You kinda have to stop shooting yourself in the foot like GM and Ford are famous for. Chrysler is at last rites along with mitsubishi. I remember reading in The Wall Street Journal that Toyota/Honda/Hyundai/Nissan RD departments are huge compared to GM/F/C. That says a lot right there as well.
You cannot remain competitive in the auto industry by sitting still. The only segment where they try to compete is in huge SUV's and Full size truck segment. Which is losing them market share and not really helping them at all.
In the town where I live the amount of Hyundai and Kia's on the road is constantly increasing.
#53 of 6042 Re: I'm confused [drfill]
Apr 08, 2007 (6:25 am)
I really don't think Hyundai is currently interested in building a new marque. Hyundai is building a name for building a high quality, high content car for less and its working for them. I feel that they will continue with this strategy. Building a new luxury marque will go against that strategy as one builds the name as a status symbol.
If Hyundai creates a luxury marque it won't be for some time.
#54 of 6042 Re: I'm confused [snakeweasel]
Apr 08, 2007 (6:29 am)
I as you know would 100% agree with your perspective.
I think in a decade or so the Hyundai, name could be mentioned in the same breath as Lexus, and Kia, could build a reputation to be mentioned in the same breath as Toyota.
#55 of 6042 Re: I'm confused [rockylee]
Apr 08, 2007 (6:33 am)
Are you saying that there will be a slow shift of Hyundai going more and more upscale and Kia becoming more and more like Hyundai. That in the future Kia will be all low and mid level cars like Hyundai is now and Hyundai would be high end cars?
#56 of 6042 Re: I'm confused [snakeweasel]
Apr 08, 2007 (6:40 am)
Well sort of. I still think Kia, will make very inexpensive cars on the cheap but at the same time they will stretch into where Hyundai, is now (someday)
I think Hyundai, will go slightly more up market in the future starting with the Genesis. I still think it will be a very long time before we see a $55K+ Hyundai
#57 of 6042 Re: I'm confused [snakeweasel]
Apr 08, 2007 (6:46 am)
isn't Kia owned by Hyundai? It would make sense that Kia would go against Toyota and Hyundai go against Lexus down the road.