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Sedans Hyundai Genesis Hyundai Genesis Sedan 2009-
5692 messages, Last post on Nov 25, 2009 at 6:02 AM
You are in the Hyundai Genesis Forum. Your Hosts are pat & karens
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Replying to: allmet33 (Dec 04, 2008 2:23 pm) |
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Replying to: jimbres (Dec 04, 2008 1:58 pm) And frankly, Captain, the tenor of your posts reminds me of nothing so much as the snobbery and complacency that fatally undermined the British car industry in the face of patient, iterative design and engineering innovation by a far earlier wave of foreign (and hence, of course, inherently inferior) competition.
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Replying to: skylab (Dec 04, 2008 3:18 pm) |
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| Genesis, anyone? | |
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Replying to: captain2 (Dec 04, 2008 2:40 pm) Back on topic - so, let's forget the fact for a second financially Hyundai has estimated the luxury nameplate would only break-even after some double digit years, who's to say the brand would be a guaranteed success, with ZERO brand equity? It took years and years for Lexus to become established, for the most part; Infiniti is still getting its bearings together (while most people still put down as Infinity); and Acura has not even come close to a household luxury brand despite the fact it was the first Asian luxury nameplate in the US. Even the Germans, namely BMW and Mercedes, having dominated this segment, has been seen as susceptible. Regarding the decision, again, Hyundai did what it felt was the best option for the US market. And we know the Genesis under the Hyundai umbrella has been resilient, if nothing else, despite the crisis being experienced in recent months. Continued "dumping" isn't going to do much so let's see how the Genesis plays along. Personally I feel the arrival of the Genesis family (with the upcoming coupe) helps in three general areas: 1) the products themselves, of course 2) other products within the fleet 3) increased perception of the brand/company As an aside, those who predicted the Genesis would be DOA like the Phaeton - show yourself 
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Replying to: joe97 (Dec 04, 2008 8:08 pm) You didn't just call them out did ya?  There are a few enjoying a little bit of crow, but will hardly admit it. Either that, or they'll try and take a new angle to explain why the Genesis will be a failure. Personally I feel the arrival of the Genesis family (with the upcoming coupe) helps in three general areas: 1) the products themselves, of course 2) other products within the fleet 3) increased perception of the brand/company I agree completely with you here (another point the nay sayers debated vehemently). Product awareness has indeed shot up with the amount of advertising that's been behind the Genesis. When's the last time you've heard of any tv show being sponsored by any other Hyundai vehicle? Yeah, there was a show that debuted and all the ads leading up to it said, "...brought to you by the Hyundai Genesis." No other car in the Hyundai stable has enjoyed the amount of attention that the Genesis has received...even before it was brought to market. As I said early on, folks would be interested to see what this car was about and it would also have them taking a look at the other cars that are offered. All of the other models definitely benefit indirectly.
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Replying to: captain2 (Dec 04, 2008 2:40 pm) Yeah...okay, whatever you say Captain. You've never said ANYTHING negative in regards to the Genesis in any posting, huh? 
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I went from having seen none at all, to two in the same day.
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Replying to: allmet33 (Dec 05, 2008 7:12 am) |
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| Adevertising for the Genesis is certainly creating awareness. I just picked my V6 up last week and have already been stopped on three occassions by people excited to get a look at the car "they saw on TV". I have owned lots of "luxury" cars and this has never happened before...and I kinda like it. The only other time it happens is when I'm driving my 65 XKE. | |
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