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Hyundai Genesis, Hyundai Genesis Coupe, Concept Cars, Future Vehicle, Coupe, Sedan
#33 of 6050 Genesis: Hyundai's new luxury division; change Hyundai name?
Apr 07, 2007 (11:57 am)
Hyundai needs a new luxury division called Genesis badly. Current Hyundai dealerships are still upset Hyundai isn't making $8000 cars for their poor customers. They have no clue about how to sell a luxury car and their customers can't afford it. Just the name Hyundai is one of the worst, hard to pronounce, and offputting names for a company in the English language. Hyundai owners are going to have to say "hyundai" a lot in their daily life, many if not most people don't even know how to pronounce it and wouldn't want to if they could. And Equus?? Genesis is an ideal name and isn't a made up cheesy word like Acura, Infiniti, or Lexus.
Seriously, Kia sounds cool but if I was Hyundai I would consider changing the name of the whole brand just like Datsun became Nissan years ago. And tell whoever's planning on selling Ssangyong cars from Korea to stop smoking crack, one S might be doable but 2?? Hyundai dealers claim they can't even give away Azeras now that Hyundai stopped advertising it. Nobody's going to want to buy a Hyundai costing $35-40,000 with options. I know I wouldn't want it because of the hard to pronounce and unpleasant "Hyundai" name alone.
Instead of calling it the Hyundai Genesis, it should be the first car in a new luxury Genesis division and be called simply the Genesis M luxury performance sedan. The different engines would be distinguished as the Genesis M 4.6 or Genesis M 3.8. The number denoting engine size wouldn't be officially part of the name much like the Audi A4 3.2 or 1.8 or whatever is still called just the A4. The Genesis name would be centered between the taillights, "M" would be above the left taillight, and 4.6 above the right taillight. A lot of people would consider buying an AWD loaded Genesis M 4.6 since it's basically an LS460 or next generation M45 for less than the price of an ES350 or G35. Reshape the M's Camry-like grill and come up with daring designs in the future, hire some Italians.
Future Genesis models could include the S for a smallish sports sedan to compete against ES350, G35, BMW 3, etc. An even smaller R sedan might not be necessary but could compete against the IS250, BMW 3, Audi A, etc. A large L sedan could compete against Lexus 600hL, BMW 760iL, Mercedes S class, etc. G coupe and C convertible hardtop and maybe B hardtop roadster could appeal to sports luxury buyers.
A Genesis X crossover SUV should be sold immediately alongside M as a rebadged and slightly restyled Veracruz with additional luxury features like real wood trim, navigation system, etc. Potentially a real offroading trucklike SUV could be sold as a V class or they could use V as the name for the 2010 Portico large minivan/SUV.
#34 of 6050 Re: Do you think.... [prosource1]
Apr 07, 2007 (11:57 am)
They need to build up Kia's rep to Toyota, level of reputation and make Hyundai, the luxury brand like Lexus IMHO. I think the 2 brand idea that Honda and Toyota has works best in this global economy.
#35 of 6050 Re: Genesis: Hyundai's new luxury division; change Hyundai name? [nycdc911]
Apr 07, 2007 (12:01 pm)
So you find it hard to say "Hyundai" It comes off my tongue quite easy.
#36 of 6050 Re: I' [prosource1]
Apr 07, 2007 (12:02 pm)
So what you are really saying is these guys are S.O.L.
#37 of 6050 Re: I' [rockylee]
Apr 07, 2007 (12:25 pm)
Yeah let's dumb things down because people can't pronounce Hyundai. Perhaps we should pass a law to not use words over 4 letters long too? haaaaa That's the funniest thing I've ever seen.
PS: Pics coming up.
#38 of 6050 Re: I' [paisan]
Apr 07, 2007 (12:37 pm)
Paisan, maybe this helps explain why america, is behind the rest of the world in education. Well K-12 anyways.
I'm looking forward to those pics
#40 of 6050 Re: I' [paisan]
Apr 07, 2007 (2:45 pm)
Thanx for the pic. That's a good one. G35 from the front and the rear pics I've saw say BMW Bangle like Butt
#41 of 6050 Re: I' [paisan]
Apr 07, 2007 (2:52 pm)
Potentially thinking about changing the Hyundai name wasn't my main point, creating a new luxury division called Genesis is the major issue. If you were a luxury car buyer would you rather own a Hyundai knowing their cheap reputation or a new Genesis luxury sedan?
#42 of 6050 Re: I' [nycdc911]
Apr 07, 2007 (2:59 pm)
I'm a trader on wall street and rub elbows with the folks buying luxury cars. BMW/MB, guess what? They won't buy it period, no matter what name you put under it. Heck Infiniti and Lexus BARELY are accepted at the country clubs these days. I think Hyundai would go a lot further w/o creating a phony "luxury" company and just continue to give people good value for their money, which in this case would be upscale ammenties and looks at a rock bottom price. That's what attracted folks to Hyundai in the first place and what they should continue to be rooted in.
I'd be first in line to buy one of these suckers. Heck I'd signup for an AWD Sonata if it came out!