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Hyundai Genesis Sedan 2009-

5692 messages, Last post on Nov 25, 2009 at 6:02 AM
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Replying to: joe97 (Mar 13, 2008 6:15 am) * Maybe not every Hyundai dealer will get them. Wasn't there talk that dealers would need to demonstrate that they deserve to sell the Genesis? * Maybe there will be 1000 in the first (partial) year. That makes sense, to ramp up production gradually for an all-new design that is different than anything Hyundai has attempted before. Also it allows dealers to make sure they are providing the best possible service to Genesis customers. Keep in mind the service techs will need to be trained on these cars. They ain't no Accent. Once everything is ship-shape and assuming demand is there, Hyundai can take a page from Doritos and "just make more." |
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Replying to: backy (Mar 13, 2008 8:24 am) I can see a dealer saying that to create a panic amongst buyers and make them think they have to hurry and get one or they won't have a chance at getting one. There have been postings that some dealerships already have stripped down versions of the Genesis for the sole purpose of the techs getting aquainted with them (sure wish they had done that with the Azera). |
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Replying to: qbrozen (Mar 12, 2008 7:42 am) just giving props where due. Hehe, thanks! OTOH, I call BS on the 1k count. I don't think Hyundai would spend millions of dollars on a Super Bowl ad to only have 1k hit the dealers. What I CAN see is top tier Hyundai dealers getting the Genesis first but that's pretty much the way it is with all car manufacturers. |
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The logistics and hassle factor of importing even a lowly 1,000 vehicles boggles the mind. The raw number of vessels & containers, Customs clearance, spot radar checks at the port, documents in order, etc. Then, getting them to the dealers via contract haulers. Not that easy of a task. One might wonder too how many G8's are initially being imported to the US, as a comparison to Genesis. Upon arrival you can expect some Pontiac & Hyundai dealers to play the "Market Adjustment" game by slapping on an extra price sticker. In the case of Genesis, that might spell salvation for Azera. |
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Replying to: backy (Mar 13, 2008 8:24 am) Still, point #1 is correct. And I'd agree with your thought process on #2. |
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Replying to: joe97 (Mar 13, 2008 11:47 am)
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Replying to: goldsuv (Mar 13, 2008 3:01 pm) |
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Replying to: goldsuv (Mar 13, 2008 3:01 pm) Published: January 8, 2008 SEOUL, South Korea: Hyundai Motor Co. launched its new rear-wheel drive Genesis luxury sedan Tuesday in a splashy official debut for a car the South Korean company sees as its ticket into the ranks of the world's top-end automakers. Hyundai preceded the introduction by showing a promotion film featuring a decidedly James Bond-like actor driving the sleek, road-hugging vehicle. The screen then receded to reveal an orchestra and three South Korean tenors who gave a live performance of the aria "Nessun dorma" from Puccini's opera "Turandot." Hyundai Motor said it invested 500 billion won (US$533 million; €362 million) to develop the Genesis over the past four years, and sees it as a competitor to luxury models such as Daimler AG's Mercedes-Benz E-Class, BMW AG's 5-Series and Toyota Motor Corp.'s Lexus GS. The car "symbolizes our determination to enter the highly competitive arena of luxury cars now dominated by the Europeans," Hyundai Chairman and CEO Chung Mong-koo said in a statement earlier. "Genesis will consolidate our position as the leader of the Korean auto industry and will pave the way forward for our leap into the global market." Hyundai said it aims to sell 55,000 of the vehicles this year, 35,000 at home and 20,000 overseas in North America, China and the Middle East. It is targeting Genesis sales of 80,000 in 2009, with 45,000 of that total in foreign markets. Hyundai plans to begin U.S. sales in June and in China in August, said company spokesman Jake Jang, who added it would begin running ads for the car in the U.S. around May. Stephen Ahn, an auto industry analyst at Woori Investment & Securities Co., said Hyundai is treading the path of Japanese automakers such as Toyota, Nissan Motor Co. and Honda Motor Co. that launched luxury cars to transcend earlier reputations as solid makers of quality vehicles. "I think Genesis could be the next catalyst for brand-value growth" for Hyundai, said Ahn, who predicted the company will sell about 50,000 of the vehicles this year, slightly short of the Hyundai's stated goal. |
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Replying to: goldsuv (Mar 13, 2008 3:01 pm) With 700 or so US dealers, 3 engine choices and several "trim" options, loaded V8's will indeed be rare for the first 18 months. |
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so even this time next year it will be an issue getting a fully equipped v8?
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