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Toyota Tundra launch worse than expected

45 messages,  Last post on Dec 18, 2007 at 10:21 PM

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What is this discussion about? Toyota Tundra, Truck

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#1 of 45 Toyota Tundra launch worse than expected by tundrahq

Mar 30, 2007 (12:05 pm)

The launch of the new Toyota Tundra seems to be going badly...Toyota is offering more rebates on this truck right after launch than they've offered on anything they've released in the past five years.
 
See this article for more info:
 
http://www.tundraheadquarters.com/blog/2007/03/30/new-tundra-launch-worse-than-e- xpected/

#2 of 45 Prices are comming Down by gtee

Mar 30, 2007 (12:51 pm)

The new discounts that Toyota is offering on Tundra are having a big effect on truck prices of Nissan Titans.
 
I have seen prices of Nissan Titan drop in recent weeks. You can easily get a Titan King Cab SE for under $20K here in Atlanta. Lets just wait until summer and gas prices get close to $3 per gallon for real discounts to kick in.
 
Tundra is a nice truck, but its not that much better than competition for the price difference that Toyota wants for this truck. The reason Camry sells as well as it does is that its fairly cheap to buy and it has good resale value. There is no price premium for Camry over Accord or Altima. The same thing will happen with Tundra. There will be no price premium for Tundra over Ford or GM or Nissan Trucks. It will be priced the same as other trucks on the market. This means even bigger rebates in near future.
 
The more people put off the purchase of Tundra, the cheaper they will get.

#3 of 45 Re: Toyota Tundra launch worse than expected [tundrahq] by crimsono2

Mar 31, 2007 (9:18 am)

Replying to: tundrahq (Mar 30, 2007 12:05 pm)
The reason I think the rebates are coming in on the Tundra are less alarming than some may be lead to believe.
 
On these forums when we conmpare the new Tundra to the domestic front-runners, we do it on features (which it is comparable to the domestics), and then price (MSRP). However, naysayers often claim that MSRP aren't a good measure for comparison because of all the domestic offers of rebates/incentives blah blah blah (which makes the domestic buy the better bang for the buck). So, now that Toyota is dropping down to the price level of the domestics by rebates and incentives, naysayers are now saying it's dropping because of poor sales and that the lackluster quality of the truck is now showing its true colors.
 
No matter what Toyota does to get this truck in the hands of consumers (despite gas prices *already* at $3/gallon in California), naysayers will always find a way to say that Toyota failed in introducing this truck.

#4 of 45 RE: Toyota Tundra launch worse than expected by abac1

Mar 31, 2007 (11:23 am)

I have been looking to buy a Tundra DC 4x4 with the 5.7L since the launch. I have looked at Ford and Chevy as an alternative. If you compare MSRP on the all three with equal features they do not seem to be that much price difference. The problem is in the Atlanta area this truck seems to be in short supply and dealers are unwilling to come of the sticker price much at all. The marketing assistance to dealer's don't do us the consumers any good if they don't pass it along. However the lots in this area are loaded with the DC 4x2 with the small V8. I hope the new incentives means the tide is starting to turn.

#5 of 45 Re: Toyota Tundra launch worse than expected [crimsono2] by gtee

Mar 31, 2007 (9:23 pm)

Replying to: crimsono2 (Mar 31, 2007 9:18 am)
The point is that Toyota needs to get of their High Horse with this truck and price it like other trucks on the market for this truck to take off. Its a good truck. I test drove it a month ago, and I was really impressed with the engine and the nice seats. The outside looks were so-so at best. The main point is that this truck is not worth the price premium that Toyota dealers are asking for it over their competition. I think that this is a very valid discussion.
 
The real question is how much money are people going to loose by buying this truck early before the main rebates come into effect. We all know that rebates are coming soon. I am just amazed that people will spend an extra $2000 to drive a truck for an extra month or two. This is what this discussion is all about.

#6 of 45 Too Soon by belias

Apr 02, 2007 (5:07 am)

Right now the numbers look like they might only do slightly better than last year, so I'm sure they're trying to bring their numbers up a bit. As stated here earlier, incentives have to be boosted... the truck market demands it whether Toyota wants to admit it or not. Once they start seeing $5K off of higher-end models, sales will increase, but gas prices aren't helping and this attitude of not dealing is only going to push away more and more people from buying...

#7 of 45 Re: Toyota Tundra launch worse than expected [crimsono2] by anythngbutgm

Apr 02, 2007 (9:33 am)

Replying to: crimsono2 (Mar 31, 2007 9:18 am)
Yup, that is exactly how it is. Any opportunity to knock down the hype of the new Tundra will be executed. I think the truck is going to sell based on its merits, not its sales figures. Toyota is not looking to outsell the competition, merely they are looking to make the most profits and launch something right into the heart of the market. Then they can build the reputation amongst those who DO purchase the Toyota over the others and word will spread that they have built one helluva truck.
 
I don't worry too much about what a few internet naysayers can do to damage the reputation of the Tundra. After all, they are nothing more than words on a computer screen, not concrete fact. I know personally the capabilities of the Tundra, and I know others who have purchased one. I think I'd rather rely on what THEY say based on experience than a bunch of closed-minded, blindly loyal GM fans who have sold this truck down the river before it even appeared.
 
Think of it as their loss...

#8 of 45 Re: Toyota Tundra launch worse than expected [anythngbutgm] by gtee

Apr 02, 2007 (12:47 pm)

Replying to: anythngbutgm (Apr 02, 2007 9:33 am)
Nobody is knocking down Tundra here. I think that all of the people agree that Tundra is a great truck. Its just that it is over priced compared to other trucks on the market. If you look at all of the road tests that were done by Edmunds and other car magazines, you will see that competition is very good. In some test Tundra wins, in some GM wins. I think that Nissan Titan is actually a closer competitor to Tundra then GM or Ford. They both have very good engines, the difference is that Nissan King Cab can be had for under $20K in Atlanta. The Tundra will set you back at least $26K. Now compare Altima to Camry, they are both priced about the same. Give it another couple of months and Tundra and Titan will also be priced about the same.
 
Don't forge that the truck market is shrinking this year over all anyway. This due to slow housing market and high gas prices. Also don't forget that the new Texas truck factory that Toyota just built are only now starting to produce trucks. Until now all of the Tundra trucks that I have seen came from Indiana factory.
 
Just put all of these factors together and it only leads to lower prices. All I am saying is that if you want to blow your hard earned money on a Tundra now, go for it. But if you are smart and wait for July-August time frame, I am sure that prices will come down by $2000 to $3000.
 
Hey Toyota just introduced this truck and already there are rebates. For me $3000 is a lot of money.

#9 of 45 March sales! by bugchucker

Apr 04, 2007 (1:06 pm)

With Regular gas over $3/gal out here in the PNW, I'm surprised anyone is buying. Tundra sales up 8% in March. Everyone else down. GMC down 18%. Ouch!

#10 of 45 Re: March sales! [bugchucker] by geo9

Apr 04, 2007 (7:46 pm)

Replying to: bugchucker (Apr 04, 2007 1:06 pm)
BUG.........Here are some CORRECT March sales figures
Top 10 Pickups
Sales Figures
Year-to-Date (YTD) Mar-2007
 
Ford F-Series
171,651 -14.1% YTD
March 2007: 71,481
March 2006: 84,168
 
Chevrolet Silverado
152,715 +5.1% YTD
March 2007: 55,626
March 2006: 60,833
 
Dodge Ram
67,163 -1.0% YTD
February 2007: 38,301
February 2006: 38,709
 
GMC Sierra
47,790 +3.8% YTD
March 2007: 16,503
March 2006: 19,435
 
Toyota Tacoma
46,328 +7.9% YTD
March 2007: 18,243
March 2006: 15,662
 
Toyota Tundra
29,186 -10.7% YTD
March 2007: 13,196
March 2006: 11,800
 
Chevrolet Colorado
19,769 +3.0% YTD
March 2007: 7,685
March 2006: 8,355
 
Nissan Titan
18,847 -13.7% YTD
March 2007: 7,563
March 2006: 8,328
 
NOTE: The tundra DOWN 10% YTD.................

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