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Land Rover LR2 Prices Paid and Buying Experiences

269 messages,  Last post on Jul 03, 2008 at 12:28 PM

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What is this discussion about? Land Rover LR2, Car Leasing, Car Buying, SUV


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#203 of 269
Invoice Price by rover2b
Feb 05, 2008 (6:31 am)
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Hey folks, new member here (as you might be able to judge by my user name) and have a couple of questions. I apologize up front if they've been asked already but my perusal of the list last night exhausted me without a clear answer.
 
I'm looking to purchase a new LR2. Saw one at the DC auto show two weekends ago and fell in love (I've driven a Classic Cherokee for the last ten years--202,000 miles). I test drove one Saturday and was armed (so I thought) with the invoice of $31,191 (from Consumer Reports).
 
When I sat down with the salesman after the test drive, he broke out a worksheet that stated an invoice of $32,466 and that they were only asking for $500 above invoice and that was that. (of course, aside from the processing fees of $399, non-negotiable) and options.)
 
But I've also seen other invoice prices listed. So, what is the collective agreement/experience of those in the forum for the true invoice price of an LR2? And, has anybody had a successful "bargaining" effort with Land Rover in negotiating the final OTD price?
 
Is the LR2 so popular that Land Rover dealers can afford to be less inclined to accept a negotiated price below what the salesman is saying is the bottom dollar? I realize that I did not ask to see the actual invoice price but didn't ask for it as I wasn't buying the vehicle that day because I still had more research to conduct. Seems the Land Rover products have become much more reliable in the past couple of years despite the lack of recently documented reliability tests/factors. Judging from the comments made in this forum, the consensus seems to be that most of the owners of the LR2 are pleased with their decision to purchase and LR2.
 
Finally, has anybody had any experience with a broker service?
 
I truly appreciate any comments or answers garnered from my post. Thanks in advance.
#204 of 269
Re: Invoice Price [rover2b] by jax10
Feb 05, 2008 (2:45 pm)
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Replying to: rover2b (Feb 05, 2008 6:31 am)

Hello,
I read Edmunds forums for a long time before I bought my LR2 HSE, it is wonderful to be able to read other people's opinions, get advice....some of the salespeople on here are very helpful & nice. It made me feel much better making my decision and making the deal.
 
Edmunds has the invoice & MSRP pricing on base & each option listed, it is all there. Over on the left, or at the top of the main page, click on Pricing or something, you can find it, all the pkg./option details & prices are there.
It is according to where you are (location), some people get them for MSRP, some for 1% over invoice, etc. I am certainly no expert, just did a lot of reading... My opinion, $500 over actual invoice price (HSE) is a really good price. The first time I went to a Land Rover dealership, a very "snooty" salesman told me "the price is MSRP, there is no negotiating." I left, it is a wonder I ever went back, but I did, a different salesman can make all the difference...
& I might add found 3 wonderful people that helped me, including finance guy, they were great.
 
Had mine for almost 5 weeks, driven 1900 miles, absolutely love it, so far. No problems, so far. Wish the gas milage was better. But, I think I made the right decision buying this, hope the reliability remains good. It is definitely a head-turner.
 
Good Luck!
#205 of 269
Re: Invoice Price [jax10] by rover2b
Feb 05, 2008 (7:41 pm)
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Replying to: jax10 (Feb 05, 2008 2:45 pm)

Thanks for the reply. I've spent a bit more time perusing this site and others and have a better understanding of the pricing.
 
I think I was fortunate with the salesperson with whom I spoke because the experience wasn't anything like the horror stories others have posted.
 
You mentioned that you wished you got better gas mileage. What do you average? What type of driving do you do? Do you burn premium as recommended? Thanks again.
#206 of 269
Re: Invoice Price [rover2b] by mvil4
Feb 07, 2008 (10:56 am)
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Replying to: rover2b (Feb 05, 2008 7:41 pm)

Hi Everyone,
I recently found this forum and enjoy the info. My wife and I just purchased a new LR2 SE in the Clearwater, FL area. It's silver with beige interior. Base model with only options being the mats. We did not feel HSE options were worth difference and cold package not needed in FL. List was 34,700 and we bought for 30,000
(not including tax and title). No additional fees. The dealer was easy to work with and so far we have been happy with the car and service. Averaging 21 - 22 MPG combined. Hope this helps in figuring out prices. BTW agree that most extras best bought online as dealer prices are at a premium.
#207 of 269
Re: Invoice Price [rover2b] by lnm
Feb 07, 2008 (11:21 am)
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Replying to: rover2b (Feb 05, 2008 6:31 am)

$500 over invoice is a really good price. My understanding is that prices are actually low as this is a first year model and LR really wants to get more of them on the road to advertise. I'm assuming next year's model will be offered for a higher invoice. Land Rover dealers are very polite (usually) and this leads to the impression that they don't do much negotiating. Whether this is just the impression they want to give or is true, I don't know. All attempts at negotiating with my local dealer failed so I went to another dealer further away, made my offer, waited a couple of weeks and then made my offer again. Both dealers explained to me that they have to add something to invoice as they don't make much money if they sell their trucks at invoice. They said LR corporate doesn't give them much for flooring and holding. Maybe it is true, then, that they can't sell too close to invoice? All I know is that I'm very happy with my LR2 that I bought for $500 over invoice. It's a very nice car and I really enjoy driving it!
#209 of 269
Re: Prices in Oregon [jeremyl] by kurtamaxxxguy
Feb 09, 2008 (11:06 pm)
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Replying to: jeremyl (Jan 29, 2008 12:35 am)

Ditto regarding Portland OR having only one dealer. They were offering buyers $1K off the LR2 for attending the Portland Auto show until mid Feburary. The sales people , at least by email, were polite and reasonably informative.
However, the LR factory reps at that show grossly understated the LR2's weight and got a number of facts wrong (they claimed they worked at LR !!).
The dealer made a mistake by referring me to a European auto test site showing the LR2 folding around a pole in a side impact (an Audi Q7 in that test deformed much less - so did a few other cars ). Not reassuring at all.
#210 of 269
Re: Prices in Oregon [kurtamaxxxguy] by jeremyl
Feb 10, 2008 (1:38 am)
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Replying to: kurtamaxxxguy (Feb 09, 2008 11:06 pm)

Yeay - nice people at Portland but wont deal. They offered me the $3K dealer incentive and $1K show special, so I was willing to pay that price. But they only had one car left. The rep I spoke with said it was mine if I wanted it... I assumed they would hold it for me... but apparently not and they sold it. Guess I will go buy a new Subaru.
#211 of 269
Re: Prices in Oregon [jeremyl] by jax10
Feb 10, 2008 (2:04 pm)
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Replying to: jeremyl (Feb 10, 2008 1:38 am)

 Patience, perserverance....Don't give up that easy, you can find one that will deal. (I don't live in Oregon) Had my HSE for 5 weeks, driven 2000 miles so far, love it, so far. Thought & read about it for a long time before I finally bought it. Last Sept., first salesman, SE "price is MSRP" I left. Dec., Another dealership SE & HSE, pretty good price...then, went back to first dealership, they gave me a deal on HSE, you just have to find the right person. It is worth it. Unless I start having problems with it, I plan to drive this for a very long time, think I made right decision, it is very special. Don't just get a Subaru, (nothing against Subaru), but you only live once.
#212 of 269
Best Price to Buy New LR2 HSE by jlresq
Feb 12, 2008 (9:36 am)
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I am looking to buy a new (not demo) LR2 HSE with cold climate package only. I am located in the New York area. Color is flexible other than flame. This is the cleanest deal ever with no trade, no financing, no lease and I am ready to buy. Because this is an easy transaction, I should be able to shop the price pretty well. What should I have to pay OTD and is there a convenient way to shop the price in the New York, New Jersey and Connecticut area? I ready to buy. Thanks.

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