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Hatchbacks Mazda3 Ford Owning Mazda
25 messages, Last post on Mar 29, 2007 at 10:38 AM
You are in the Mazda3 Forum. Your Host is pf_flyer
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Replying to: audia8q (Mar 26, 2007 8:02 am)
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Replying to: aviboy97 (Mar 26, 2007 8:06 am)
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Replying to: ex_tdier (Mar 26, 2007 10:09 am) While avi described the relationship as a partnership it's not quite a partnership, but rather a partnership of unequals. How does this work out in real life? It's hard to say because Ford has been kind to Mazda but here are some examples: 1. They build many cars on similar platforms. It seems that Ford is building most of its cars on what was originially the Mazda6 platform though. In contrast, the Mazda3 platform was developed jointly by Ford, Mazda, and Volvo. 2. Even though cars are built on similar platforms, they retain their own identity. For example, the 3, euro focus, and s40 are different in significant ways. The cx-7 and edge are also different. 3. Mazda was able to reintroduce the rotary, something that probably did not make the most fiscal sense. The rotary is just something distinctly Mazda. I wonder how much Mazda had to fight to have it built... I really don't know. Could Ford have stopped it's production if it wanted to? 4. Although Ford reports sales of Volvo, Jaguar, and Land Rover as part of its own sales, Mazda sales are reported separately. If one were to include Mazda sales into Ford sales, I believe Ford would still be comfortably ahead of Toyota worldwide (not sure about that). If Ford owned Mazda outright, its relationship would be more similar to the relationship between Ford and Volvo. But, that's not really that much different to their relationship now. I think the big changes would be in sales reporting and perhaps the rx-8 never having come to fruition. As for quality/reliability, its really hard to decipher. Generally, Ford has improved very recently, while Mazda has taken a hit in surveys while introducing many new models (almost the whole lineup). |
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Replying to: socal2006 (Mar 26, 2007 11:04 am) Curious. Mazda has quite a few hits recently. The Mazdaspeed3 seems to be a huge success. The press on the Mazda5 also seemed positive. Did I miss something about the CX7 or CX9 which I thought were well received?
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Replying to: ex_tdier (Mar 26, 2007 10:09 am) Being the majority shareholder does not always mean you own the company. Ford cannot sell Mazda like the way Daimler-Benz is about to sell Chrysler; at most Ford can sell their 33 percent stake. |
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Replying to: unixxus (Mar 26, 2007 7:23 pm)
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Replying to: aviboy97 (Mar 26, 2007 8:05 am) |
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Replying to: ex_tdier (Mar 26, 2007 8:03 pm) What proof do you have that Ford calls all the shots? |
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Calling all Mazda fans (and anyone else who wants to have an hour of fun) The Mazda Club Chat is on tonight. The chat room opens at 8:45PM ET Hope to see YOU there! Check out the schedule |
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Replying to: unixxus (Mar 26, 2007 7:23 pm) Very true. Ford owns controlling interest, not the company. Ford would not be wise to sell Mazda right now, Ford is making profitable returns on their 33.4%. |
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