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Ford Owning Mazda

25 messages,  Last post on Mar 29, 2007 at 10:38 AM

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#13 of 25
Definition of Hit [socal2006] by autonomous
Mar 26, 2007 (1:30 pm)
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Replying to: socal2006 (Mar 26, 2007 11:04 am)

Mazda has taken a hit in surveys while introducing many new models (almost the whole lineup)
Curious. Mazda has quite a few hits recently. The Mazdaspeed3 seems to be a huge success. The press on the Mazda5 also seemed positive. Did I miss something about the CX7 or CX9 which I thought were well received?
#14 of 25
Re: Ford Owning Mazda [ex_tdier] by unixxus
Mar 26, 2007 (7:23 pm)
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Replying to: ex_tdier (Mar 26, 2007 10:09 am)

I don't have the exact stats, but from another site, I read that Ford is the majority shareholder of Mazda. Therefore, without getting into semantics, Ford owns Mazda.
 
Being the majority shareholder does not always mean you own the company. Ford cannot sell Mazda like the way Daimler-Benz is about to sell Chrysler; at most Ford can sell their 33 percent stake.
#15 of 25
Re: Ford Owning Mazda [unixxus] by ex_tdier
Mar 26, 2007 (8:03 pm)
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Replying to: unixxus (Mar 26, 2007 7:23 pm)

Maybe, but in the case of Ford and Mazda, Ford is calling all the shots so that makes me feel that Mazda is taking on Ford's management style and abandonding the Japanese way. Just my thinking....
#16 of 25
Re: Ford Owning Mazda [aviboy97] by nj2pa2nc
Mar 27, 2007 (1:45 am)
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Replying to: aviboy97 (Mar 26, 2007 8:05 am)

Our 1991 MX-6 GT gave us alot of miles of happy memories. It was a great car. We did have to replace the air conditioner and the power window motor but otherwise it was problem-free. It was red but faded in it's old age. we are planning on getting another Mazda before the end of this year-Mazda-speed 3 or 6. Now to decide which one.
#17 of 25
Re: Ford Owning Mazda [ex_tdier] by unixxus
Mar 27, 2007 (4:11 am)
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Replying to: ex_tdier (Mar 26, 2007 8:03 pm)

Maybe, but in the case of Ford and Mazda, Ford is calling all the shots so that makes me feel that Mazda is taking on Ford's management style and abandonding the Japanese way. Just my thinking....
 
What proof do you have that Ford calls all the shots?
#18 of 25
Weekly Mazda chat by pf_flyer HOST
Mar 27, 2007 (5:46 am)
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Calling all Mazda fans (and anyone else who wants to have an hour of fun)
 
The Mazda Club Chat is on tonight. The chat room opens at 8:45PM ET Hope to see YOU there! Check out the schedule
#19 of 25
Re: Ford Owning Mazda [unixxus] by aviboy97
Mar 27, 2007 (5:47 am)
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Replying to: unixxus (Mar 26, 2007 7:23 pm)

Being the majority shareholder does not always mean you own the company
 
Very true. Ford owns controlling interest, not the company.
 
Ford would not be wise to sell Mazda right now, Ford is making profitable returns on their 33.4%.
#20 of 25
Re: Ford Owning Mazda [socal2006] by audia8q
Mar 27, 2007 (8:11 am)
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Replying to: socal2006 (Mar 26, 2007 11:04 am)

you bring up some good points...but as somebody who deals with both companies on a daily basis I can say without a doubt, Ford calls the shots. They also make the top personnel decisions.
#21 of 25
Re: Ford Owning Mazda [audia8q] by socal2006
Mar 27, 2007 (9:53 am)
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Replying to: audia8q (Mar 27, 2007 8:11 am)

Well, your personal experience certainly trumps what I can observe from the outside. If it's the case that Ford calls all the shots, then Ford has been kind to Mazda (and to Volvo). They have allowed Mazda to retain their own brand image. As a result, Mazda is doing fairly well especially overseas. This is in contrast to what GM did to Saab.
#22 of 25
Re: Definition of Hit [autonomous] by socal2006
Mar 27, 2007 (10:09 am)
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Replying to: autonomous (Mar 26, 2007 1:30 pm)

I meant they have taken a hit in reliability surveys, although I haven't done a thorough review of that. And, of course, reliability surveys can be difficult to digest and dissect. That's just my general impression.. mostly from CR and JD powers. Overall, Mazdas seem to be fairly reliable but they don't look so hot in JD powers survey and in several models in CR.
 
In the press, their cars have been recieved with glowing reviews. Well, except in Europe.

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