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2008 Subaru Impreza WRX

1480 messages,  Last post on Jul 06, 2009 at 4:52 PM

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What is this discussion about? Subaru Impreza WRX STi, Subaru Impreza, Future Vehicle, Sedan


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#1400 of 1480
Re: I was right, I was wrong [lilengineerboy] by paisan
Aug 03, 2008 (4:05 pm)
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Replying to: lilengineerboy (Aug 03, 2008 3:32 pm)

Apparently people did want it, or they wouldn't be here whining about it being gone. They killed it because they couldn't manufacture it economically enough at the volume the market wanted. If you need to sell 500,000 to break even, you are going to have a hard time, but if you need 50k or 100k to profit, especially since its basically a trim level change, then you should be able to move that many.
 
This is not the case, they still produce it for other markets.
 
There just was not a demand for the Legacy wagon, if they sold them off the walls they would not have killed it. There are about 20 people whining about no wagon, but everyone else voted with their wallet and bought Outbacks. That's what folks wanted in the wagon body style, period.
 
-mike
#1401 of 1480
Re: I was right, I was wrong [paisan] by lilengineerboy
Aug 03, 2008 (4:38 pm)
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Replying to: paisan (Aug 03, 2008 4:05 pm)

There just was not a demand for the Legacy wagon, if they sold them off the walls they would not have killed it.
 
Subaru doesn't sell anything "off the walls" though. Until very recently, Ford sold more F150s a month than Subaru sold Legacys in a year. If you are going to be low volume, you have to be profitable at it. It doesn't worry me too much, I am okay with the Legacy wagon we have now, but as far as strategic business direction, I think they are headed for a pre-Goshen Nissan meltdown. Getting bought by Toyota, the inventor of the automotive appliance, probably won't help.
#1402 of 1480
Re: I was right, I was wrong [lilengineerboy] by paisan
Aug 03, 2008 (5:04 pm)
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Replying to: lilengineerboy (Aug 03, 2008 4:38 pm)

I meant off the walls in terms of Subaru World.
 
Do you really think that the deminse of the USDM Legacy wagon signals a bad strategic business direction? They were fishing or cutting bait. Obviously if the Legacy Wagon had been selling like hotcakes they would have kept it. I guess we'll have to agree to disagree on it.
 
Personally, I would love a Subaru Coupe, but I know I'm in the minority so I'm not out screaming my head off like the 20-30 wagon fans about it.
 
If I want a coupe, I'll vote with my pocketbook and not buy a Subaru or wait til they offer one, or buy a vintage SVX, RS or XT6
 
-mike
#1403 of 1480
Re: I was right, I was wrong [paisan] by lilengineerboy
Aug 03, 2008 (6:07 pm)
Reply

Replying to: paisan (Aug 03, 2008 5:04 pm)

Do you really think that the demise of the USDM Legacy wagon signals a bad strategic business direction?
 
I think they are going to go down to making a WRX sedan and an Outback wagon and that will be the extent of their model line. Maybe the Forrester will remain too, as the WRX wagon.
 
Personally, I would love a Subaru Coupe, but I know I'm in the minority so I'm not out screaming my head off like the 20-30 wagon fans about it.
  
If I want a coupe, I'll vote with my pocketbook and not buy a Subaru or wait till they offer one, or buy a vintage SVX, RS or XT6

 
So if you were a company, and a bunch of people wanted something, wouldn't you want those people to tell you? Even Ford figures it out eventually, they are bringing back the Focus hatch.
#1404 of 1480
Re: I was right, I was wrong [lilengineerboy] by paisan
Aug 03, 2008 (6:46 pm)
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Replying to: lilengineerboy (Aug 03, 2008 6:07 pm)

The problem is that it's the same 20 or 30 folks on the internet complaining about the Wagon being gone. I am on just about ever subaru enthusiast board/blog/whatnot, and there really aren't more than 20 or 30 folks screaming about it over and over like a broken record...
 
I bet Ford brought it back due to competition or other market data, not due to a few folks whining about it on the internet or calling their 800 number.
 
The Forester outsells the Impreza IIRC.
 
I think we will see a shakeout in terms of body styles coming up.
 
2.5i will get sedan and wagon
2.5gt will get sedan only
WRX will go to wagon only
 
-mike
#1405 of 1480
Why they killed the wagon? by ateixeira
Aug 04, 2008 (5:58 am)
Reply
OK, let the conspiracy theories fly.
 
Here's mine.
 
Subaru hints at what is coming in the future with current product.
 
I predict that they are going to make the Outback more distinct from the Legacy for 2010. Doing so means it will no longer be just a Legacy wagon. So they dropped that wagon in advance and gave the Outback a distinct nose from the Legacy sedan to being to differentiate those more.
 
We may not like it now, but in 2010, when 2 very different looking models come out, it will all make more sense.
#1406 of 1480
Re: Why they killed the wagon? [ateixeira] by dino001
Aug 04, 2008 (6:30 am)
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Replying to: ateixeira (Aug 04, 2008 5:58 am)

It will actually make even less sense, Juice. Today they can at least make a claim "Want a wagon, get Outback - almost the same thing" We know it's not, but "almost" may mean a lot. If Outback becomes distinctly different vehicle (more "crossover") then need for Legacy wagon becomes even greater.
 
BMW folks could say "get X3", but they don't. They still sell 3-wagon. Same Audi, Volvo, even Saab. All because they have strong wagon market elsewhere so they can bring at least something here - not whole line, but at least some. Well, Subaru also has strong Legacy wagon presence elsewhere, even in Canada. I know, I know, better prices, more demand etc. I understand the concerns. They are real, but there are some ways to make up for it. Make it make it more expensive and special order (I can test drive sedan and then order wagon). Make it limited release - 500/year, which may get you off the hook in some government requirements. Make it in third-fourth model year, so you already absorbed some R&D costs and figured out market demands for packaging. Do something so I don't have to go to Bavaria and drop 40+ large to buy my next car
#1407 of 1480
Re: Why they killed the wagon? [dino001] by ateixeira
Aug 04, 2008 (6:37 am)
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Replying to: dino001 (Aug 04, 2008 6:30 am)

From a cost stand point they would have to stamp a unique body, if the 2010 Outback no longer shares body panels.
 
If cost is an issue now, it will only get worse.
#1408 of 1480
Re: Why they killed the wagon? [ateixeira] by dino001
Aug 04, 2008 (6:43 am)
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Replying to: ateixeira (Aug 04, 2008 6:37 am)

Not if they keep wagons overseas - which I believe they will.
#1409 of 1480
Re: Why they killed the wagon? [dino001] by ateixeira
Aug 04, 2008 (6:50 am)
Reply

Replying to: dino001 (Aug 04, 2008 6:43 am)

True.
 
Let's see what they do here. Will the next Outback be based on the Exiga, perhaps?

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