Last post on Aug 22, 2008 at 10:00 PM
You are in the Ford Taurus/Mercury Sable
What is this discussion about?
Ford Five Hundred, Ford Taurus, Mercury Sable, Future Vehicle, Sedan, Wagon
#79 of 530 Re: The part that makes no sense... [kcram]
Feb 11, 2007 (9:35 am)
My dear host, your points are mostly well-taken. But I think you still are missing mine.
NO DOUBT, no question there are continuing problems with the design of the Taurus/500. However, the name change won't hurt and might even help, given the recognition factor that the 500 will never attain, no matter how long it is called that. Ford will retool this banal car as soon as they can (and the competition will march on too), but they can't do anything about the tepid 2008 changes already in place. Again, if large numbers of people buy things like the La Crosse, Malibu, 6 cylinder Impala, the awful Chrysler twins (that are just now being replaced by the Avenger and new Sebring), etc., the market for reasonably priced, fairly lifeless sedans is still huge.
So some think Ford shouldn't do this (because of all the things they are NOT doing, or not capable of doing at the moment), when they can do it within their almost bankrupt state, get nearly free publicity for what was a totally anonymous and largely overlooked car? If it is still overlooked, they have lost nothing of substance. But there is at least a chance some of those millions who bought one or two or three Tauri will now look at the 08 for that reason alone. But enough of that. Let's agree to disagree.
However, your contention that this is a revival of a name or nostalgia or retro does not hold in this case. Sure, Ford was pumping Tauri into fleet sales. But that does not mean these things were pulled off the market or crushed or sent to Antarctica. These are cars that will be driven by huge numbers of people in fleets. They will be re-sold as program cars to people who want inexpensive, but still under warranty rides.
But more importantly, dealers around here are still advertising specials on the 2007 Taurus. Yes, Ford produced an 07, and ramped up production through October, so they are not in short supply. The "new" Taurus, being an 08, means Ford dealers will not have seen a gap at all in availability of the Taurus.
A few people might miss the 500 name. Otherwise, I there is little downside to this purely marketing move, whether it "works" or not.
#80 of 530 Re: The part that makes no sense... [gregg_vw]
Feb 11, 2007 (12:51 pm)
What would save Ford would be some decent marketing. I have NO IDEA what the 500 has to offer. I know it is bigger than the Fusion and a bit sharper looking than the Crown Vic, but I don't know why I should buy it over other cars.
Until Ford redoes the sheet metal and figures out how to market it again, they're going to be alsorans.
#81 of 530 It's not just Ford!
Feb 11, 2007 (1:49 pm)
My last 13 vehicles have been Dodge's or Jeeps. Before that I was a di-hard Forf man. Until a 1987 Topaz and an Airo-Star. These vehicles fell apart and became too expensive to keep up with. Poor workmanship, cheap undercooled engines and so forth.
Ford had huge problems but, so does Dodge, Jeep and Chrysler. This flat front end that hampers fuel mileage, engines that just barely get 22mpg. The CVT made in Mexico transmissions, the WORLD engines made in Korea ,by KIA!
This is a massive failure to produce a vehicle that the mass of people want.
#83 of 530 Re: Taurus Rising II [barnstormer64]
Feb 11, 2007 (3:43 pm)
Like I've said, the 500's acceleration has been more about the perception than reality. Yes, Ford was more than remiss to introduce what is essentially a full-size car with only one engine, and a 3.0 at that. However, the old 500 could still out-accelerate a Chrysler 300 3.5. Gearing is an important factor. Still, the darn car was saddled with boring styling inside and out. To provide only one engine, and one that did best with a noisy CVT, was (to be charitable) short-sighted.
#84 of 530 Re: Taurus Rising II [gregg_vw]
Feb 11, 2007 (4:29 pm)
Like I've said, the 500's acceleration has been more about the perception than reality. Yes, Ford was more than remiss to introduce what is essentially a full-size car with only one engine, and a 3.0 at that
I guess Ford made the mistake, then, of thinking people were RATIONAL.
Here we have people bashing the Five Hundred because it "can't get out of its own way" . . and I seriously doubt they thought that (or would say that) about the 2005 Toyota Avalon back in 2005.
And this is IN SPITE of the fact that probably only 1% of drivers ever use the full-power of either vehicle when accelerating.
#85 of 530 Was there any way...
Feb 11, 2007 (7:17 pm)
that Ford could have rushed development of the 3.5 to get it into the Five Hundred and Freestyle at launch?
#86 of 530 Re: Was there any way... [jchan2]
Feb 11, 2007 (7:22 pm)
Probably so . . but then any problems with it, and people would be saying "Why did Ford rush it to market without fully testing it?"
Feb 12, 2007 (1:09 am)
I sat in the 500 at an auto show, when it first came out. Its interior was cavernous and well-constructed. Why would anyone, I thought, need an SUV with the 500 available? I predicted it would nab the taxi and cop fleet sales too......but it never happened. Ford saddled it with a weak engine (although its acceleration times are comparable to the competition.) Ford also should have switched it to RWD, to better compete with the 300/Charger........point is, the 500 will have a new engine and a venerable name. This name change will do wonders, mark my words.
#88 of 530 Re: Taurus Rising [heyjewel]
Feb 12, 2007 (5:56 am)
Yep, and there is more than 1 way to be dumped. When Bill or Jacques at that time, weren't smart enough to recognize JRs perfection at his job, they quit listening. That's enough to dump me, how about you? BTW I think you are very knowledgeable in your postings, just a lot "nicer" when you take your meds.