Last post on Aug 22, 2008 at 10:00 PM
You are in the Ford Taurus/Mercury Sable
What is this discussion about?
Ford Five Hundred, Ford Taurus, Mercury Sable, Future Vehicle, Sedan, Wagon
#56 of 530 Re: Ford Taurus [heyjewel]
Feb 10, 2007 (1:35 pm)
I think Ford should develop a vehicle and call it the "Rant" I don't know what type of vehicle it would be but the name has some charm. Seriously, you make a lot of good points and I think the name change is but a first small step in the right direction with little or no downside. Of course the bottom line is and always has been making cars people want to buy and they bought a lot of Tauruses and Sables. Take a look at the new Tundra. Toyota tried to improve on the big 3 trucks in every category and rely on their quality rep on top of that. AND they designed and are building the truck in the US to try to make the case that the Tundra is actually an American truck. Ford needs to think ahead and outside the box. What if they had put a small, clean, efficient Diesel in say, the 2003 or 04 Explorer? I think Ford is working on a plug in hybrid, but they better hurry,
#57 of 530 I Agree...
Feb 10, 2007 (2:10 pm)
with the person who says that they never saw an ad for the Five-Hundred/Montego or the Freestyle. While I never saw one for the Freestyle or the Five-Hundred, I did see one for the Montego, and it was this young woman saying something along the lines of "This is why I chose Mercury" and was advertising some sort of cash back. And Ford wants to know why the trio never sold... Hmm... Might have something to do with a lack of advertising!
The Edge commercials aren't very creative, Ford just puts them everywhere, and that's why we remember them.
Come to think of it, I don't see many commercials for the Escape or Focus either. And neither has been significantly redesigned since they came out in 2000. Both have been through a refresh, and both will go through another refresh in 2008, but the 2008 model underneath is the same car as the 2000.
Ford needs to start redesigning some of their current product- Escape and Focus could be easily redesigned on C1.
I do disagree, however, with the person that says the Edge and Escape are parallel products. The Escape is smaller, more affordable, and geared towards younger families while the Edge is midsized and midpriced. The Edge does overlap with the Explorer though, and I think Ford should have just called the Edge the all new 2007 Explorer. The crowd that goes for a truck based midsize SUV is dwindling daily anyways...
#58 of 530 Re: Actually... [crutnacker]
Feb 10, 2007 (2:17 pm)
Lets sort it out. 500 competes with Avalon. Fusion/ Tempo/ Contour competes with Camry. Focus with Corolla. They are all in same price and size range. THey do compete this way. Just because they don't compete well does not matter.
#59 of 530 Re: The part that makes no sense... [heyjewel]
Feb 10, 2007 (2:30 pm)
Ford marketing is either aimed at adventurous Gen Y yuppies or rednecks throwing bricks into the bed of a F-150. All of us in between don't seem to matter to them. And it's reflected in their product line.
#60 of 530 Re: The part that makes no sense... [bls2753]
Feb 10, 2007 (3:03 pm)
Ford marketing is an oxymoron.
And rednecks is an offensive word. Perhaps "workingmen" would be better associated with the F-150 commercials?
#61 of 530 Re: The part that makes no sense... [bls2753]
Feb 10, 2007 (4:24 pm)
the only toyota ad's i see are for their new pickup truck.
it's a big market.
#62 of 530 Re: The part that makes no sense... [kcram]
Feb 10, 2007 (5:01 pm)
When Ford goes backwards with names, the cars usually fall on their face: 1977 LTD II, 1981 Granada (Fairmont-based), 1984 LTD (Fairmont-based).
Although none were smash successes as the original Taurus, none of those cars fell on their face. All were moderately successful and sold a little better than their predecessors.
All Ford is doing by resurrecting the Taurus/Sable names for the D3's is to try increase the sales a little before redesigning them around 2010 or 2011. Sales of the Five Hundred absolutely collapsed over the last six months. No one expect the new Taurus or Sable to be huge successes, just do a little better than the Five Hundred.
#63 of 530 Re: The part that makes no sense... [kcram]
Feb 10, 2007 (6:33 pm)
I thoroughly disagree, my good host, that Ford is pulling in an old name. Up to last fall, Taurus was their best seller by far, even with total neglect. This is not the bringing back of an old name...it is not nostalgia. It is not retro. It is a current, recognizable plate that Ford was FOOLISH to give up. Sure, the best thing was for them to give the car more power, stability control and better NVH characteristics. Adding the name will get some more "boring sedan buyers" to look at trading their old Taurus for another one...rather than migrating to a Chevy Malibu (and I mean the current one, not the hot one coming).
#64 of 530 Re: The part that makes no sense... [heyjewel]
Feb 10, 2007 (7:05 pm)
The nail on the head. Ford's advertising campaigns are horrid. When I see a bold moves commercial, it seems to focus more on the cute chick and cute guy than the actual car. The "Fusion Challenge" is a step in the right direction, but I never get the sense from Ford that the car is something exciting, and sense Ford no longer has the reputation that a Toyota or Honda has, I'm not rushing out to the dealership to check them out.
Flash back 21 years ago, watch the ad below, and tell me if there is anything that Ford's done recently that matches how innovative this looked back then.