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What Are Your Thoughts on the Return of the Taurus/Sable?

530 messages,  Last post on Aug 22, 2008 at 10:00 PM

You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens

What is this discussion about? Ford Five Hundred, Ford Taurus, Mercury Sable, Future Vehicle, Sedan, Wagon


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#484 of 530
Re: "Taurus" name [jimmy2x] by ronsmith38
Nov 29, 2007 (10:14 am)
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Replying to: jimmy2x (Nov 29, 2007 9:21 am)

Yes, I mentioned earlier in this discussion that "Fairlane 500" would have been a good name for this car.
#485 of 530
Re: "Taurus" name [ronsmith38] by jmn1
Nov 29, 2007 (6:16 pm)
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Replying to: ronsmith38 (Nov 29, 2007 10:14 am)

Yeah, but it begins with F (back to the Ford Fiasco). It is a good name. I wonder what would have happened if they named the Edge 'Fairline', the Taurus X 'Edge'. I still don't care for the name Taurus X. How about bringing back the Thunderbird, making a coupe just like the 97-01 (updated of course) called Thunderbird, and a racing convertible (two-seat since the Mustang is four), and call it 'Fairlane'? (FairLANE)
 
I think bringing back the Taurus was a great idea. My kid made a clock in wood fab saying, "Honor the Taurus, the Bull's Life is on Edge" with a last-gen Taurus wagon on it THE DAY BEFORE THEY BROUGHT THE TAURUS BACK. Wow. Ironic.
#486 of 530
Re: "Taurus" name [jimmy2x] by barnstormer64
Nov 29, 2007 (6:28 pm)
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Replying to: jimmy2x (Nov 29, 2007 9:21 am)

They don't even keep one on the showroom floor
 
Geee, I wonder why they don't sell any?
#487 of 530
Re: "Taurus" name [barnstormer64] by brucelinc
Nov 30, 2007 (7:48 am)
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Replying to: barnstormer64 (Nov 29, 2007 6:28 pm)

When we bought ours a couple of weeks ago, the dealer had a red AWD Limited with chrome clad wheels, nav, and everything else you can imagine on the showroom floor. It was a pretty striking vehicle but the sticker price was around $33,000 if I recall - maybe more.
 
I had a nice visit with the General Manager of the dealership and he admitted that he made a mistake by stocking so many loaded Limiteds. He thinks the price was just more than most buyers were willing to pay for a Taurus so many just dismissed it. I still think the Limited is a fine value for all you get but it is hard for a buyer who is thinking low to mid $20s to even consider jumping to a $30,000 plus vehicle.
 
As thegraduate said earlier, price is important in the 4-door family sedan class.
#488 of 530
Re: "Taurus" name [brucelinc] by colloquor
Nov 30, 2007 (12:21 pm)
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Replying to: brucelinc (Nov 30, 2007 7:48 am)

I've rented the "new" Taurus a couple of times in the past 4 months, and really like the car. I almost bought the Five Hundred when it was first introduced, but was really put off by the dealer, and their inability to get one delivered with the side curtain airbag option (Safety Package Option, I believe it was called). I know this is standard with the new Taurus.
 
However, I don't like the so called "bling" that Ford has applied to the new Taurus. The clear tail light lens, and the chrome appliqué on the sides . . . I know I'm probably in the minority, but I really dislike clear tail light lenses - leave that baloney to the 20-something specialty tuners with their Hondas.
 
Also, I've never looked upon the Five Hundred or new Taurus as a behemoth. In fact, when you set it side-by-side to the new generation Accord or Camry, it's not overly large at all - the seating position is just higher - which is actually good for a lot of folks.
 
Since J Mays designed the VW Passat, and the Five Hundred, I like both profiles. In reality, Mays penned the Five Hundred as simply a larger scale Passat. Conservative, yes, but I like conservative . . . it never goes out of style, because it was never in style to begin with!
#489 of 530
ford 500 vs taurus by mikeff
Dec 03, 2007 (7:16 pm)
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Why take a new brand that had some style and recreate an image of a car that was most often known for fleet sales. Also when have you seen an add for the 500
 
Fire the Marketing VPs
#490 of 530
Re: ford 500 vs taurus [mikeff] by thegraduate
Dec 03, 2007 (7:18 pm)
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Replying to: mikeff (Dec 03, 2007 7:16 pm)

. Also when have you seen an add for the 500
 
I haven't in months. Probably because the Five Hundred is no longer on sale.
#491 of 530
Five Hundred vs new Taurus FE by ronsmith38
Dec 13, 2007 (11:04 am)
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I saw that someone indicated the FE for the 500 was better than that of the new Taurus. I don't know if that was based on experience or the EPA numbers. If you convert the 2007 Five Hundred EPA numbers to the new 2008 numbers you get 19/26 and 21 overall. The original 2007 numbers are 21/29 and 24 overall. The 2008 Taurus numbers are 18/28 and 22 overall. The only EPA number that is higher for the 2007 Five Hundred is the city number, which is 1 mpg higher.
Can anyone that traded a Five Hundred for a 2008 Taurus comment on real life FE experience?
#492 of 530
Re: Five Hundred vs new Taurus FE [ronsmith38] by kaisu04
Dec 17, 2007 (8:08 pm)
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Replying to: ronsmith38 (Dec 13, 2007 11:04 am)

I don't think many Ford buyers care much about the EPA. Otherwise they would buy Camry/Accord. Ford needs to build a better car both quality and engineering. Don't play the name game. I have a 99 Sable. The trade in value is so low that I would be better off getting a Camry/Accord for $5k more when buying new. It also got so many annoying little problems that I would never buy another Ford or GM for that matter. After losing so much money, I sure hope they learn their lessons and make sure "Quality is job one".
#493 of 530
Re: Five Hundred vs new Taurus FE [kaisu04] by gregg_vw
Dec 18, 2007 (9:05 am)
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Replying to: kaisu04 (Dec 17, 2007 8:08 pm)

Trade in values even for American iron are still far better than they used to be. When I was a kid in 1970, I bought a 62 Galaxie 500 for $100. The car was probably a bit less than $3000 when new. Now that was some awful depreciation, but back then an eight year old car was considered a tired machine.
 
Your 99 is 8 to 9 years old already. You likely got a nice chunk off the MSRP when you first purchased it. Your tradein is probably still worth $1800, and in some instances you might get more if the dealer is really anxious to sell you something. In other words, your car is still worth approximately 10% of what you paid after nine years. Not bad for a nondescript car that was never a big seller.
 
Now, had you bought a 99 Camry for 4 or 5K more, you'd now have a car with a tradein value anywhere from $3700 to $4300, depending on condition and equipment. So you would not be money ahead. Actually, you are better off financially having bought the Sable. (Of course, this does not figure in how much greater ownership satisfaction might have been worth to you...and only you can determine that.)
 
Resale on bread and butter mid-size cars is more or less based on the price paid at initial purchase. Heavily discounted cars with lots of rebates and incentives necessarily must have less resale value. But even with that, these cars are often the prudent purchase, because the better resale of an Accord or Camry just helps offset the higher price you paid on initial purchase. In most cases you are not actually money ahead just because your car has a higher resale value.

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