Last post on Aug 22, 2008 at 10:00 PM
You are in the Ford Taurus/Mercury Sable
What is this discussion about?
Ford Five Hundred, Ford Taurus, Mercury Sable, Future Vehicle, Sedan, Wagon
#481 of 530 Re: Where's the marketing? [brucelinc]
Nov 27, 2007 (7:34 pm)
My point is, why the H*LL is Ford keeping this car a secret? Most of us agree that the styling is not gonna sell it so why don't they promote its real virtues?
Maybe they think like me? People will actually go TEST DRIVE vehicles, and discover FOR THEMSELVES which cars are great, and don't really NEED advertising?
#482 of 530 Re: Where's the marketing? [barnstormer64]
Nov 28, 2007 (6:26 am)
Or maybe they just thought changing the name would do the trick - I don't know. They sold about 5000 in October plus another 3200 of the Taurus X. That is a drop in the bucket compared to the Impalas sold and just a drip compared to Camrys and Accords. They sold over 11,000 Fusions.
The Fusion is a good car and is worthy of strong sales but I think the advertising campaign helped it - the one where they had people comparing Camrys, Accords and Fusions. I don't want to argue about the validity or the way the comparison was set up but it did draw attention to the Fusion. Likewise the Edge ads comparing it to Lexus and BMW drew favorable attention to the Edge. It is selling well.
I think that in a head to head comparison with a V6 Impala, Charger, or 300, the Taurus would kick their butts in every area except maybe styling. The Camry and Accord are in a bit different class but buyers should be persuaded to cross-shop a Taurus. I think many would be impressed with the driving experience and quality - not to mention the safety ratings and roominess.
Unlike you and I, many people will not bother test driving a Taurus because they are still thinking it is the old rental car version. Ford needs to enlighten them!
#483 of 530 "Taurus" name
Nov 29, 2007 (9:21 am)
I still think that Ford was nuts to take a "new" car and try to sell it under a name that is synonomous with rental and fleet in most consumer minds. They would have been better off to stay with 500 or revive the old Fairlane name. My salesman at the local dealer agrees. They don't even keep one on the showroom floor and I can see why. Looks too much like my wife's old 80's Tempo.
#484 of 530 Re: "Taurus" name [jimmy2x]
Nov 29, 2007 (10:14 am)
Yes, I mentioned earlier in this discussion that "Fairlane 500" would have been a good name for this car.
#485 of 530 Re: "Taurus" name [ronsmith38]
Nov 29, 2007 (6:16 pm)
Yeah, but it begins with F (back to the Ford Fiasco). It is a good name. I wonder what would have happened if they named the Edge 'Fairline', the Taurus X 'Edge'. I still don't care for the name Taurus X. How about bringing back the Thunderbird, making a coupe just like the 97-01 (updated of course) called Thunderbird, and a racing convertible (two-seat since the Mustang is four), and call it 'Fairlane'? (FairLANE)
I think bringing back the Taurus was a great idea. My kid made a clock in wood fab saying, "Honor the Taurus, the Bull's Life is on Edge" with a last-gen Taurus wagon on it THE DAY BEFORE THEY BROUGHT THE TAURUS BACK. Wow. Ironic.
#486 of 530 Re: "Taurus" name [jimmy2x]
Nov 29, 2007 (6:28 pm)
They don't even keep one on the showroom floor
Geee, I wonder why they don't sell any?
#487 of 530 Re: "Taurus" name [barnstormer64]
Nov 30, 2007 (7:48 am)
When we bought ours a couple of weeks ago, the dealer had a red AWD Limited with chrome clad wheels, nav, and everything else you can imagine on the showroom floor. It was a pretty striking vehicle but the sticker price was around $33,000 if I recall - maybe more.
I had a nice visit with the General Manager of the dealership and he admitted that he made a mistake by stocking so many loaded Limiteds. He thinks the price was just more than most buyers were willing to pay for a Taurus so many just dismissed it. I still think the Limited is a fine value for all you get but it is hard for a buyer who is thinking low to mid $20s to even consider jumping to a $30,000 plus vehicle.
As thegraduate said earlier, price is important in the 4-door family sedan class.
#488 of 530 Re: "Taurus" name [brucelinc]
Nov 30, 2007 (12:21 pm)
I've rented the "new" Taurus a couple of times in the past 4 months, and really like the car. I almost bought the Five Hundred when it was first introduced, but was really put off by the dealer, and their inability to get one delivered with the side curtain airbag option (Safety Package Option, I believe it was called). I know this is standard with the new Taurus.
However, I don't like the so called "bling" that Ford has applied to the new Taurus. The clear tail light lens, and the chrome appliqué on the sides . . . I know I'm probably in the minority, but I really dislike clear tail light lenses - leave that baloney to the 20-something specialty tuners with their Hondas.
Also, I've never looked upon the Five Hundred or new Taurus as a behemoth. In fact, when you set it side-by-side to the new generation Accord or Camry, it's not overly large at all - the seating position is just higher - which is actually good for a lot of folks.
Since J Mays designed the VW Passat, and the Five Hundred, I like both profiles. In reality, Mays penned the Five Hundred as simply a larger scale Passat. Conservative, yes, but I like conservative . . . it never goes out of style, because it was never in style to begin with!
#489 of 530 ford 500 vs taurus
Dec 03, 2007 (7:16 pm)
Why take a new brand that had some style and recreate an image of a car that was most often known for fleet sales. Also when have you seen an add for the 500
Fire the Marketing VPs
#490 of 530 Re: ford 500 vs taurus [mikeff]
Dec 03, 2007 (7:18 pm)
. Also when have you seen an add for the 500
I haven't in months. Probably because the Five Hundred is no longer on sale.