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What Are Your Thoughts on the Return of the Taurus/Sable?

530 messages,  Last post on Aug 22, 2008 at 10:00 PM

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What is this discussion about? Ford Five Hundred, Ford Taurus, Mercury Sable, Future Vehicle, Sedan, Wagon

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#474 of 530 Re: Where's the marketing? [ronsmith38] by thegraduate Nov 27, 2007 (1:24 pm)
Replying to: ronsmith38 (Nov 27, 2007 12:54 pm) Well, to be fair, as I look at this page, the ad banner across the top is Ford Taurus Sedan. To the right of this box is the Malibu, and at the bottom, the Escape Hybrid.   So, the Taurus ad was the first thing I saw.
#475 of 530 Huh? by jmn1 Nov 27, 2007 (1:30 pm)
I have never seen a Taurus ad in this forum (its not showing up THIS second). Still the Malibu and Fusion. Replies to this message: thegraduate (Nov 27, 2007 1:33 pm)
#476 of 530 Re: Huh? [jmn1] by thegraduate Nov 27, 2007 (1:33 pm)
Replying to: jmn1 (Nov 27, 2007 1:30 pm) I don't see it this time, but commonly see a Ford Taurus ad at the top of the page, in the white space to the right of the green carspace logo. The ad is very "blue" in its coloration, using an Ice Blue Taurus, as well.
#477 of 530 OK by jmn1 Nov 27, 2007 (1:38 pm)
OK, now I see it. I didn't earlier. Replies to this message: thegraduate (Nov 27, 2007 1:58 pm) ronsmith38 (Nov 27, 2007 2:36 pm) jmn1 (Nov 27, 2007 6:29 pm)
#478 of 530 Re: OK [jmn1] by thegraduate Nov 27, 2007 (1:58 pm)
Replying to: jmn1 (Nov 27, 2007 1:38 pm) The ads come and go. Replies to this message: ronsmith38 (Nov 27, 2007 2:36 pm) jmn1 (Nov 27, 2007 6:29 pm)
#479 of 530 Re: OK [thegraduate] by ronsmith38 Nov 27, 2007 (2:36 pm)
Replying to: thegraduate (Nov 27, 2007 1:58 pm) I see the Taurus ad at the top now. It was not there earlier when I made my 1st post. Replies to this message: jmn1 (Nov 27, 2007 6:29 pm)
#480 of 530 Re: OK [ronsmith38] by jmn1 Nov 27, 2007 (6:29 pm)
Replying to: ronsmith38 (Nov 27, 2007 2:36 pm) Makes sense.
#481 of 530 Re: Where's the marketing? [brucelinc] by barnstormer64 Nov 27, 2007 (7:34 pm)
Replying to: brucelinc (Nov 26, 2007 8:00 am) My point is, why the H*LL is Ford keeping this car a secret? Most of us agree that the styling is not gonna sell it so why don't they promote its real virtues?   Maybe they think like me? People will actually go TEST DRIVE vehicles, and discover FOR THEMSELVES which cars are great, and don't really NEED advertising? Replies to this message: brucelinc (Nov 28, 2007 6:26 am)
#482 of 530 Re: Where's the marketing? [barnstormer64] by brucelinc Nov 28, 2007 (6:26 am)
Replying to: barnstormer64 (Nov 27, 2007 7:34 pm) Or maybe they just thought changing the name would do the trick - I don't know. They sold about 5000 in October plus another 3200 of the Taurus X. That is a drop in the bucket compared to the Impalas sold and just a drip compared to Camrys and Accords. They sold over 11,000 Fusions.   The Fusion is a good car and is worthy of strong sales but I think the advertising campaign helped it - the one where they had people comparing Camrys, Accords and Fusions. I don't want to argue about the validity or the way the comparison was set up but it did draw attention to the Fusion. Likewise the Edge ads comparing it to Lexus and BMW drew favorable attention to the Edge. It is selling well.   I think that in a head to head comparison with a V6 Impala, Charger, or 300, the Taurus would kick their butts in every area except maybe styling. The Camry and Accord are in a bit different class but buyers should be persuaded to cross-shop a Taurus. I think many would be impressed with the driving experience and quality - not to mention the safety ratings and roominess.   Unlike you and I, many people will not bother test driving a Taurus because they are still thinking it is the old rental car version. Ford needs to enlighten them!
#483 of 530 "Taurus" name by jimmy2x Nov 29, 2007 (9:21 am)
I still think that Ford was nuts to take a "new" car and try to sell it under a name that is synonomous with rental and fleet in most consumer minds. They would have been better off to stay with 500 or revive the old Fairlane name. My salesman at the local dealer agrees. They don't even keep one on the showroom floor and I can see why. Looks too much like my wife's old 80's Tempo. Replies to this message: ronsmith38 (Nov 29, 2007 10:14 am) jmn1 (Nov 29, 2007 6:16 pm) barnstormer64 (Nov 29, 2007 6:28 pm) brucelinc (Nov 30, 2007 7:48 am) colloquor (Nov 30, 2007 12:21 pm)

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