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Sedans Ford Taurus/Mercury Sable What Are Your Thoughts on the Return of the Taurus/Sable?
530 messages, Last post on Aug 22, 2008 at 10:00 PM
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Replying to: jmn1 (Nov 24, 2007 11:52 am)
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Last spring, when we first heard that the 500 was going to be improved and be called "Taurus," I applauded the idea of the name change because of it's familiarity. I mistakenly assumed that Ford would make a huge marketing splash to re-introduce the "new" Taurus and promote all of it's great features. Instead, we have had a couple of lame ads and some big rebates. Like anyone with a new car, my wife and I have been showing ours to our friends and family. It is obvious to me that NO ONE KNOWS THIS CAR EXISTS! Tons of comments like: "Is THAT a Taurus?" "That doesn't look like a Taurus." "I didn't know that was a Taurus." "Do they still make the Taurus?" We took some friends out to dinner this weekend and they rode in the back seat. HUSBAND: "WOW, this is like riding in a limosine!" WIFE: This car is so quiet and smooth, it doesn't even feel like we are moving." They currently drive a Pontiac Bonneville and I think I could have sold them a Taurus on the spot! My point is, why the H*LL is Ford keeping this car a secret? Most of us agree that the styling is not gonna sell it so why don't they promote its real virtues? |
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Replying to: barnstormer64 (Nov 24, 2007 7:50 pm) Also, I choose to clarify something. By the term Super Duty Superiority, it has been the best-selling truck for the last, what, 30 years? I also read somewhere that the F-150 outsells the Tundra by about 8 to 1. It also outsells the Ridgeline by about 13 to 1 (I don't remember where I read this). As for the Ranger, I'm telling you (Ford), KEEP THE NAME THIS TIME, redesign the truck, get rid of the two-door Supercab, and add a four-door. That's it. If I were designing a car for production, I would look at that market for a few years, take all of the good features, put them in, take the bad, improve them, and make one innovation. Only time will tell what Ford will do. Let's take for example, the outdated Ford Freestar. I thought it was a DECENT minivan, but it lacked (in my opinion) two major features. Those were 2nd-row power windows and a split-folding third row. Moving a kid in college and only having one who does sports (soccer), the one-piece is livable. But, at least as an upgrade, a split should be forseen. As for the windows, that alone could steer me toward the Hyundai Entourage or almost new Toyota Sienna or Honda Odyssey. That alone WOULD DEFINITELY keep me from buying it, unless it has a rebate that made it only, $12000. I saw a loaded SEL 4.2L V6 (2006) with 21000 miles on it, for $14K. I still think the Taurus is good, but the Freestyle only needed a better engine. At least it was fuel efficient. Why Taurus X? How about... oh, forget it. May as well call it Tempo or Escort. I mean, Ford Taurus X Limited SEL AWD has NO RING to it. |
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Replying to: brucelinc (Nov 26, 2007 8:00 am) As for nobody knows about em - you're right about that. Our friend autoextremist said not long ago that GMs marketing dept was going to take Ford to school on how to introduce a new car with it's efforts for the new Malibu. It looks to me right now that he was right again. Has anyone NOT seen the ads for the 'car you can't ignore'? And the Malibu reviews are calling it 'better than GM says it is'. I've always been a Ford man, but that was because there was always reason to be. GM seems to really have it's act together now. We'll see when the data comes in. Ford doing well with reliability right now at least with the Mexican-made cars.
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Replying to: jeyhoe (Nov 27, 2007 8:57 am)
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| Good point. I get what you're at. | |
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Replying to: ronsmith38 (Nov 27, 2007 12:54 pm) So, the Taurus ad was the first thing I saw. |
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I have never seen a Taurus ad in this forum (its not showing up THIS second). Still the Malibu and Fusion.
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Replying to: jmn1 (Nov 27, 2007 1:30 pm) |
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OK, now I see it. I didn't earlier.
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