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Sedans Ford Taurus/Mercury Sable What Are Your Thoughts on the Return of the Taurus/Sable?
530 messages, Last post on Aug 22, 2008 at 10:00 PM
You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens
looked at Taurus X on frod.com, and I don't think it's and improvement over Freestyle (looks wise). Just not unbland. The taurus-it's still so crazy saying this name- doesn't look great either. Image wise- I don't want the image of that big bubble top surrounding me! It looks so awkward. Ford was obviously saving it's money for a great redesign to fight 2009 impala/300C. We'll C.
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Replying to: nvbanker (Feb 23, 2007 4:23 pm) I wonder how your fellow parishioner would have reacted if your drove a Toyota Camry instead of a Ford Taurus? I think that nobody would have noticed. Camry is so common and so many people drive them that nobody notices a Camry. The good thing about that is that it does not generate any negative feelings in people like Ford Taurus does. I would say that Lexus generate positive feelings in people, Camry generates no feelings in people, and Ford Taurus generates negative feelings in people. Hence they all felt sorry for you for driving a Taurus. So how does this "name recognition" help you sell more cars? I just don't see it. The other thing is that traditionally Taurus was competing in a midsize car segment with Camry, Accord and Impala. I think that when people see the name again, they will be surprised,no, shocked at the price Ford wants for the new Taurus. Its like Toyota coming out with a Toyota version of Lexus IS250 and calling it a Corolla. The car just does not go with the name.
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Replying to: albook (Feb 25, 2007 7:19 pm) Really????? You have information that Ford will come out with something to compete against these cars in a little over a year? Boy, I'd like to see that! ... Hey - look, up in the sky, it's a pig - with wings!
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Replying to: heyjewel (Feb 26, 2007 10:02 am) They Better! if they don't want to be in Chrysler's spot right now (except DCX was doing good) then they need something great- Like 300C. Or else Ford for our future generations will be like Studebaker is to youth of today! That's why the Taurus can't save Ford-again. |
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Replying to: gtee (Feb 26, 2007 9:49 am) Yeah - your right. But it's Toyota vs ford image- not People image. And it's not a good time to have an Explorer right now. |
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Replying to: albook (Feb 24, 2007 9:36 pm) Hollywood liberals SHOULD show up in Accents and Priuses - I noted William Shatner showed up in an Aston Martin DB9. So, everything looks right to me on that score - perfect definition! |
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Replying to: nvbanker (Feb 26, 2007 8:11 pm) |
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Replying to: nvbanker (Feb 26, 2007 8:11 pm) I don't think Marc Anthony is a liberal! Ford is so dumb. How do you put something like the 500 out and think it looks and will sell better than the likes of 300? then try to get sales by calling it the Taurus again?
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Replying to: albook (Feb 27, 2007 2:49 pm) I don't think that's the way it went - no doubt Ford WAS dumb to put the 500 out looking like it does. I don't think even Subaru could design an uglier car. However, it remains to be seen what they do with the makeover and rename project - it may look pretty hot. Give Alan a chance! It's actually an excellent car under there, just nobody knows it because of the unbelievably poor styling....Though I'm not in the market for one, I'm anxious to see the Bold Move, and hope it successful. I doubt it will be a blockbuster runaway hit - but they can only improve on them.
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I never thought the Five Hundred/Montego/Freestyle were ugly; on the contrary, they looked ok, but were perhaps a little bland and were not available with some key upscale features right out of the gate. (Navigation System, Power Liftgate on the Freestyle, that 3.5L Duratec) The marketing campaign was never that hot either... These cars may not sell like hotcakes when they come out, but in Honda terms, this is simply an MMC, not a full redesign. I hope Ford knows that...
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