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What Are Your Thoughts on the Return of the Taurus/Sable?

530 messages,  Last post on Aug 22, 2008 at 10:00 PM

You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens

What is this discussion about? Ford Five Hundred, Ford Taurus, Mercury Sable, Future Vehicle, Sedan, Wagon


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#230 of 530
Re: Good Move [nvbanker] by bristol2
Feb 22, 2007 (6:07 pm)
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Replying to: nvbanker (Feb 22, 2007 4:22 pm)

For my kids - an Oldsmobile will do - if they want an image car, they can work for it.
 
No kidding, you only get to worry about the image of the car you get to worry about making the payments on!
#231 of 530
Re: Good Move [bristol2] by gtee
Feb 22, 2007 (6:41 pm)
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Replying to: bristol2 (Feb 22, 2007 6:07 pm)

So I think that we all agree that the image of the car is important to most people. If image was not important to people, then why would they buy SUV's instead of minivans for their families. I own both a Ford Expedition and a Honda Minivan. Trust me, the Honda minivan is a more practical vehicle for a family with kids. Its even bigger inside than a Ford and gets better gas millage, and yet I prefer to drive the SUV because of minivan image.
 
But lets get back to discussing the name change from Ford 500 to Taurus. Does it change the image of this car? I don't think so. Ford needs to do something a lot more drastic than a name change to come back from the brink of bankruptcy.
#232 of 530
Re: Good Move [bristol2] by barnstormer64
Feb 22, 2007 (7:08 pm)
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Replying to: bristol2 (Feb 22, 2007 6:48 am)

Any lawyer who drives a yaris would not be the guy I want representing me.
If the CEO of my company shows up in a Civic, I'm not sure that suggests success.

 
I think I'd rather use a different metric to judge their success. But you can use what car they drive, if that's how you really feel.
#233 of 530
Re: Value vs Image [thegraduate] by barnstormer64
Feb 22, 2007 (7:09 pm)
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Replying to: thegraduate (Feb 22, 2007 9:28 am)

That's one opinion, but it's not necessarily the only one
 
But it's the only right one.
#234 of 530
Re: Good Move [albook] by barnstormer64
Feb 22, 2007 (7:11 pm)
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Replying to: albook (Feb 22, 2007 2:16 pm)

The 300 has a fresh new look
 
Which impressed me for a few months. But now it's kinda sickening to look at, actually.
#235 of 530
Re: Value vs Image [gtee] by barnstormer64
Feb 22, 2007 (7:13 pm)
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Replying to: gtee (Feb 21, 2007 8:20 pm)

IntelliChoice list the cost of 5 years of ownership of 2007 Ford 500 limited as $38,126 .
  
Again from IntelliChoice the cost for 5 years of ownership of a 2007 Toyota Avalon XLS is: $37,711

 
They're making one HECK of a lot of assumptions, aren't they?
 
Why not look at the 2005 models? And then use what I actually paid in the calculation, instead of whatever they assumed?
#236 of 530
Re: Value vs Image [barnstormer64] by gtee
Feb 22, 2007 (7:57 pm)
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Replying to: barnstormer64 (Feb 22, 2007 7:13 pm)

I don't know which assumptions they used, but when I look at my own experience with Ford Expedition, I can tell you that it was no great deal overall. Yes I paid way less for Expedition then I would have paid for Toyota Sequoia. But now when its time to trade it in for a new car, the Expedition is worth nothing. Its almost embarrassing to admit to a dealer that you have Expedition to trade. Nobody wants them. Again its this whole image issue. Ford just has a really bad image and many people just avoid Ford cars. They are truly afraid to buy them. A friend of mine has a Ford Explorer with 200k miles on it, and its still running. But when he goes to buy a new car he is looking for Toyota or Honda. I don't know how things got so bad for Ford.
#237 of 530
500 by dvdlgh
Feb 23, 2007 (6:55 am)
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Poor choice by Ford. 500 is a much better name than Taurus. I love the 500 dash, reminds me of '88 Audi 80 that I once owned. GM exterior designs remind me of my aunt. You know the one with too much cheap jewelry and dime store perfume and they're basically the same as 15 years ago with tweaking here and there. GM dashes must have been designed by Rubbermade, but have improved as of late. PS: the fix for GM brakes is called aftermarket parts.
#238 of 530
We're straying by kirstie_h HOST
Feb 23, 2007 (7:54 am)
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...fairly far afield here. Let's try to stick to opinions about the return of the names we all love or hate.
 
If you're not a big fan, check out this carspace page:
http://www.carspace.com/xcargrl
for some rather humorous and musical videos. I quite like "the wreck of the Alan Mulally."
#239 of 530
500 by nvbanker
Feb 23, 2007 (7:55 am)
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I don't think there is anything wrong with the 500 name - but the Taurus name has 20 years of recognition going for it, like Camry does, Malibu and Impala do, Grand Prix do. There has been a move currently by all domestics to dump their heritage names and move to numbers, yet the Standard of the World, Toyota, keeps making Camrys. wonder why they don't rename the Camry the 400? Must be a reason....
 
I would have prefered they name the Fusion the Taurus from the start - and keep the 500 name, but improve the looks of that car - but either way, the Taurus should live on. I'm glad it's back. I do think it'll help - may not be a grand slam, but it'll help.

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