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What Are Your Thoughts on the Return of the Taurus/Sable?

530 messages,  Last post on Aug 22, 2008 at 10:00 PM

You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens

What is this discussion about? Ford Five Hundred, Ford Taurus, Mercury Sable, Future Vehicle, Sedan, Wagon


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#195 of 530
Re: Good Move [barnstormer64] by thegraduate
Feb 20, 2007 (5:43 pm)
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Replying to: barnstormer64 (Feb 20, 2007 5:06 pm)

So, a Five Hundred/Taurus, priced and equipped equally to an Avalon, is worth the same? Would Ford not be charging the same rate as Avalon if they could make a profit that way?
#196 of 530
Re: Good Move [thegraduate] by barnstormer64
Feb 20, 2007 (7:29 pm)
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Replying to: thegraduate (Feb 20, 2007 5:43 pm)

So, a Five Hundred/Taurus, priced and equipped equally to an Avalon, is worth the same?
 
To me? The Five Hundred is a MUCH better value.
 
It's just like buying stocks . . you win (make money) by buying what everybody else thinks is worth less than its true value.
 
But if EVERYBODY knew this, then the car (or stock) would be priced higher, now wouldn't it?
#197 of 530
Re: Good Move [barnstormer64] by thegraduate
Feb 20, 2007 (8:27 pm)
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Replying to: barnstormer64 (Feb 20, 2007 7:29 pm)

Hard to compare a car to stock, as it will not increase in value. If everybody felt the Five Hundred was a superior car overall, it would be selling at a higher price than the Avalon.
 
I will grant you this, the Five Haurus probably loses out in large part due to brand identity and known resale value. With a Toyota badge, the Tundred would probably sell at a higher price (sad but probably true). It would also likely hold its value better (also sad, but true).
 
Sorry, I'm still playing with names for this car, its kind of entertaining to me. You make good points, but I still stand by the "if it was valued better than the Avalon, it would sell at a higher price than the Avalon" statement. It may be wrong to some, but its my honest opinion, something each poster is entitled to. Good night all!
 
TheGrad
#198 of 530
Re: Good Move [thegraduate] by gtee
Feb 21, 2007 (10:08 am)
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Replying to: thegraduate (Feb 20, 2007 8:27 pm)

I think that there is also some social stigma associated with driving a Ford car. Its like you are poor and cannot afford a better car. Ford trucks don't seem to suffer from the same stigma, but Ford cars do. It seems to me that right now Hyundai and Kia have better image then Ford. People by cars not only for their utility/transportation value, but also for the statement it makes about them.
 
What statement does driving Ford Taurus make?
1. Traveling salesman in a company car.
2. Lost tourist driving a rental car.
 
What statement does driving Ford Focus make?
1. Poor student who could not afford a Civic.
 
What statement does driving Ford Crown Vic make?
1. Under cover cop / homicide detective.
 
What statement does driving Lincoln Town Car make?
1. On your way to airport to pick up your next customer.
 
What statement does driving a Mercury Grand Marquis make?
1. On your way to Florida for winter.
 
What statement does driving a Ford 500 make?
1. Love those rebates.
 
You see what I mean about a bad image Ford cars have right now. That image translates into lower demand for cars. Lower demand for cars translates into lower selling prices because there is an imbalance between supply of cars and demand for cars.
 
I for one don't care how good Ford 500 is or how much it costs or if they change the name to Taurus. The car just does not have the same image as Toyota Camry or Honda Accord. It might even be a better car then Honda or Toyota. I don't know because I never even bothered to take a test drive. What I am pretty sure about is that changing a name from 500 to Taurus will change anything.
#199 of 530
Re: Good Move [gtee] by danielj6
Feb 21, 2007 (1:19 pm)
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Replying to: gtee (Feb 21, 2007 10:08 am)

"I for one don't care how good Ford 500 is or how much it costs or if they change the name to Taurus. The car just does not have the same image as Toyota Camry or Honda Accord. It might even be a better car then Honda or Toyota. I don't know because I never even bothered to take a test drive. What I am pretty sure about is that changing a name from 500 to Taurus will change anything."
 
The rebadged Taurus supposedly will be competing with the Avalon and 300 not with the Accord/Camry. A very tall order considering buyers' perception of quality and reliability from Toyota. But if the Taurus does not work for Ford the second time around, Ford might go the way of Chrysler or worse. Even in the truck department Ford faces stiff competition which may knock off the F150. What's left?
#200 of 530
Image by exalteddragon1
Feb 21, 2007 (1:43 pm)
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Image is great for people interested in it. Today, however due to the very close and closing quality gap between Ford and Toyota, image is just that, image. An informed consumer can decide whether or not its worth paying an extra 5 or so thousand for a badge.
 
The Ford, especially in taurus form, will solve the only real issue with the car, and that is the power. Once that is done what else is there? For practical purposes, this really is a good if not better car. Both the 500/Taurus and Avalon are excellent cars, and IMO the only two in the segment, the rest are pretenders.
#201 of 530
Re: Image [exalteddragon1] by gregg_vw
Feb 21, 2007 (1:51 pm)
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Replying to: exalteddragon1 (Feb 21, 2007 1:43 pm)

I think that someone shopping for an Avalon or 08 Taurus could also conceivably look at the Azera and the Lucerne. And the Sable may be a dumb name and the same car, but it has a better looking front and rear end than the Taurus, and a more sparkly interior.
#202 of 530
Taurus / Five Hundred vs. Avalon by lakerunner4h
Feb 21, 2007 (2:12 pm)
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Replying to: gregg_vw (Feb 21, 2007 1:51 pm)

But here's the real difference. I have a 2006 Five Hundred Limited with about 17K miles. It's worth about $16K in trade. The same dealer, when I asked, indicated that were it a 2006 Avalon XL (about the same stick price as my Five Hundred was originally), it would be worth about $22.5K. Why anyone would consider a Taurus / Five Hundred going forward is beyond me -- I will certainly NEVER make the same error.
#203 of 530
Re: Taurus / Five Hundred vs. Avalon [lakerunner4h] by samnoe
Feb 21, 2007 (2:40 pm)
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Replying to: lakerunner4h (Feb 21, 2007 2:12 pm)

That's only applicable if you're trading in your cars often. If you keep your car for 7-8 years, or just lease, resale value doesn't make a difference.
 
The Avalon still have some better stuff than 500/Taurus. The interior design is about 10 times as nice, and so is the steering wheel and gauges. Reclining rear seats; push button remote start; rain-sensing wipers, and many more small features are available on the Avalon. This makes the Avalon feel like a Lexus.
#204 of 530
Re: Good Move [barnstormer64] by albook
Feb 21, 2007 (2:54 pm)
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Replying to: barnstormer64 (Feb 20, 2007 7:29 pm)

To me? The Five Hundred is a MUCH better value.
Value isn't as simple as that. An Acura MDX might cost the same as an Expllorer. That desn't mean that they are eqaull in quality. But enough of that endless circle of oppinion. Let's talk about why you would buy this car. Ford sells it on interior space and comfort ()It's only benefits for the time being) But room in competitors like the 300/ Charger and Avalom, and Lucerne are just as as good. So is trunk space- not as good, but close. Luxury ain't great in upscale brother -Montego (believe me, I know! And it looks boring and awkward. Why get something that you don't like to look at- And i hate that ugly bubble top!-whn you can have good looking like the 300? I'd say why not spend the same amount on an Avalon, get a nicer beter lookking car than the 500 (and it's dumb that they spell it!) and actually get some money back when you trade the car in?!

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