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Sedans Ford Taurus/Mercury Sable What Are Your Thoughts on the Return of the Taurus/Sable?
530 messages, Last post on Aug 22, 2008 at 10:00 PM
You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens
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Replying to: thegraduate (Feb 20, 2007 9:22 am) Exactly my point. Ford doesn't give anyone any reason to. otherwise, Ford wouln't be introuble would they? SOrry to continually come back to this, but no one wants to pay 35g for a Taurus X (freestyle). For people who would have bought the Ford over the Toyota, the rebate cash is a bonus. To the rest of the world, its a condition of the sale. NOt necessarily true. Many have traded in Bimmer %'s for Acura TL's just to save money. But money doesn't always make up for inconvinience. |
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Replying to: thegraduate (Feb 20, 2007 9:22 am) Markets are notoriously efficient, and notoriously wrong. That's why there's marketing folks out there, don't ya know. 
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Replying to: barnstormer64 (Feb 20, 2007 5:06 pm)
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Replying to: thegraduate (Feb 20, 2007 5:43 pm) To me? The Five Hundred is a MUCH better value. It's just like buying stocks . . you win (make money) by buying what everybody else thinks is worth less than its true value. But if EVERYBODY knew this, then the car (or stock) would be priced higher, now wouldn't it?
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Replying to: barnstormer64 (Feb 20, 2007 7:29 pm) I will grant you this, the Five Haurus probably loses out in large part due to brand identity and known resale value. With a Toyota badge, the Tundred would probably sell at a higher price (sad but probably true). It would also likely hold its value better (also sad, but true). Sorry, I'm still playing with names for this car, its kind of entertaining to me. You make good points, but I still stand by the "if it was valued better than the Avalon, it would sell at a higher price than the Avalon" statement. It may be wrong to some, but its my honest opinion, something each poster is entitled to. Good night all! TheGrad
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Replying to: thegraduate (Feb 20, 2007 8:27 pm) What statement does driving Ford Taurus make? 1. Traveling salesman in a company car. 2. Lost tourist driving a rental car. What statement does driving Ford Focus make? 1. Poor student who could not afford a Civic. What statement does driving Ford Crown Vic make? 1. Under cover cop / homicide detective. What statement does driving Lincoln Town Car make? 1. On your way to airport to pick up your next customer. What statement does driving a Mercury Grand Marquis make? 1. On your way to Florida for winter. What statement does driving a Ford 500 make? 1. Love those rebates. You see what I mean about a bad image Ford cars have right now. That image translates into lower demand for cars. Lower demand for cars translates into lower selling prices because there is an imbalance between supply of cars and demand for cars. I for one don't care how good Ford 500 is or how much it costs or if they change the name to Taurus. The car just does not have the same image as Toyota Camry or Honda Accord. It might even be a better car then Honda or Toyota. I don't know because I never even bothered to take a test drive. What I am pretty sure about is that changing a name from 500 to Taurus will change anything. |
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Replying to: gtee (Feb 21, 2007 10:08 am) The rebadged Taurus supposedly will be competing with the Avalon and 300 not with the Accord/Camry. A very tall order considering buyers' perception of quality and reliability from Toyota. But if the Taurus does not work for Ford the second time around, Ford might go the way of Chrysler or worse. Even in the truck department Ford faces stiff competition which may knock off the F150. What's left? |
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Image is great for people interested in it. Today, however due to the very close and closing quality gap between Ford and Toyota, image is just that, image. An informed consumer can decide whether or not its worth paying an extra 5 or so thousand for a badge. The Ford, especially in taurus form, will solve the only real issue with the car, and that is the power. Once that is done what else is there? For practical purposes, this really is a good if not better car. Both the 500/Taurus and Avalon are excellent cars, and IMO the only two in the segment, the rest are pretenders. |
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Replying to: exalteddragon1 (Feb 21, 2007 1:43 pm)
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Replying to: gregg_vw (Feb 21, 2007 1:51 pm)
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