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What Are Your Thoughts on the Return of the Taurus/Sable?

530 messages,  Last post on Aug 22, 2008 at 10:00 PM

You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens

What is this discussion about? Ford Five Hundred, Ford Taurus, Mercury Sable, Future Vehicle, Sedan, Wagon


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#189 of 530
Re: I Always Thought The Freestyle... [barnstormer64] by albook
Feb 19, 2007 (5:05 pm)
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Replying to: barnstormer64 (Feb 17, 2007 11:08 am)

Which is fine. But just don't go touting how much more ECONOMICAL it is do so (as they typically do).
 
Yeah-I heard this guy going off on everyone who drives a car for more than four years because they are too expensive. NObody says this! Everyone knows it's personal prefence. Driving new cars has nothing to do with people getting imports. THey just choose them because they like them. No one is out to get ford. You're over reacting a little bit. And no one says domestics are no good. THey just say "in their oppinion" LExus has better quality than Lincoln-justifying their purchase. It DOES seem though, that a lot of people have been talking about how much better their Freestyle is than other crossovers.
#190 of 530
Re: Good Move [barnstormer64] by danielj6
Feb 19, 2007 (6:05 pm)
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Replying to: barnstormer64 (Feb 18, 2007 4:49 pm)

Before you put me in a position of justifying purchasing an Avalon over a 500, my point was in the context that giving incentives in the form of cash rebates defeats the image that Ford wants to project for the new Taurus, namely competitive quality to fight buyers' perception about Avalon.
 
I don't want to get off topic, but I usually look at what I get for my money and keep in mind that if there is a substantial price difference between two brands there must be a reason for it. To me the bottom line is not related to price difference alone.
#191 of 530
Re: Good Move [danielj6] by barnstormer64
Feb 19, 2007 (7:59 pm)
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Replying to: danielj6 (Feb 19, 2007 6:05 pm)

and keep in mind that if there is a substantial price difference between two brands there must be a reason for it
 
You sound like my wife.
 
Fortunately, some of us realize that it's just not always true. It really IS possible to pay more for less.
#192 of 530
Re: Good Move [barnstormer64] by thegraduate
Feb 20, 2007 (9:22 am)
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Replying to: barnstormer64 (Feb 19, 2007 7:59 pm)

A car is worth what the market will pay for it. In Ford's case, the Taurundred is worth less than the Avalon, because people won't pay Avalon prices for it. It's a business thing.
 
The market is simply saying it won't pay the same price for a Taurundred as it would an Avalon, because it doesn't deem it to be worth the price.
 
You may differ from the market; many do. For people who would have bought the Ford over the Toyota, the rebate cash is a bonus. To the rest of the world, its a condition of the sale.
#193 of 530
Re: Good Move [thegraduate] by albook
Feb 20, 2007 (2:17 pm)
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Replying to: thegraduate (Feb 20, 2007 9:22 am)

A car is worth what the market will pay for it. In Ford's case, the Taurundred is worth less than the Avalon, because people won't pay Avalon prices for it. It's a business thing.
Exactly my point. Ford doesn't give anyone any reason to. otherwise, Ford wouln't be introuble would they? SOrry to continually come back to this, but no one wants to pay 35g for a Taurus X (freestyle).
For people who would have bought the Ford over the Toyota, the rebate cash is a bonus. To the rest of the world, its a condition of the sale.
NOt necessarily true. Many have traded in Bimmer %'s for Acura TL's just to save money. But money doesn't always make up for inconvinience.
#194 of 530
Re: Good Move [thegraduate] by barnstormer64
Feb 20, 2007 (5:06 pm)
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Replying to: thegraduate (Feb 20, 2007 9:22 am)

The market is simply saying it won't pay the same price for a Taurundred as it would an Avalon, because it doesn't deem it to be worth the price.
 
Markets are notoriously efficient, and notoriously wrong. That's why there's marketing folks out there, don't ya know.
#195 of 530
Re: Good Move [barnstormer64] by thegraduate
Feb 20, 2007 (5:43 pm)
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Replying to: barnstormer64 (Feb 20, 2007 5:06 pm)

So, a Five Hundred/Taurus, priced and equipped equally to an Avalon, is worth the same? Would Ford not be charging the same rate as Avalon if they could make a profit that way?
#196 of 530
Re: Good Move [thegraduate] by barnstormer64
Feb 20, 2007 (7:29 pm)
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Replying to: thegraduate (Feb 20, 2007 5:43 pm)

So, a Five Hundred/Taurus, priced and equipped equally to an Avalon, is worth the same?
 
To me? The Five Hundred is a MUCH better value.
 
It's just like buying stocks . . you win (make money) by buying what everybody else thinks is worth less than its true value.
 
But if EVERYBODY knew this, then the car (or stock) would be priced higher, now wouldn't it?
#197 of 530
Re: Good Move [barnstormer64] by thegraduate
Feb 20, 2007 (8:27 pm)
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Replying to: barnstormer64 (Feb 20, 2007 7:29 pm)

Hard to compare a car to stock, as it will not increase in value. If everybody felt the Five Hundred was a superior car overall, it would be selling at a higher price than the Avalon.
 
I will grant you this, the Five Haurus probably loses out in large part due to brand identity and known resale value. With a Toyota badge, the Tundred would probably sell at a higher price (sad but probably true). It would also likely hold its value better (also sad, but true).
 
Sorry, I'm still playing with names for this car, its kind of entertaining to me. You make good points, but I still stand by the "if it was valued better than the Avalon, it would sell at a higher price than the Avalon" statement. It may be wrong to some, but its my honest opinion, something each poster is entitled to. Good night all!
 
TheGrad
#198 of 530
Re: Good Move [thegraduate] by gtee
Feb 21, 2007 (10:08 am)
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Replying to: thegraduate (Feb 20, 2007 8:27 pm)

I think that there is also some social stigma associated with driving a Ford car. Its like you are poor and cannot afford a better car. Ford trucks don't seem to suffer from the same stigma, but Ford cars do. It seems to me that right now Hyundai and Kia have better image then Ford. People by cars not only for their utility/transportation value, but also for the statement it makes about them.
 
What statement does driving Ford Taurus make?
1. Traveling salesman in a company car.
2. Lost tourist driving a rental car.
 
What statement does driving Ford Focus make?
1. Poor student who could not afford a Civic.
 
What statement does driving Ford Crown Vic make?
1. Under cover cop / homicide detective.
 
What statement does driving Lincoln Town Car make?
1. On your way to airport to pick up your next customer.
 
What statement does driving a Mercury Grand Marquis make?
1. On your way to Florida for winter.
 
What statement does driving a Ford 500 make?
1. Love those rebates.
 
You see what I mean about a bad image Ford cars have right now. That image translates into lower demand for cars. Lower demand for cars translates into lower selling prices because there is an imbalance between supply of cars and demand for cars.
 
I for one don't care how good Ford 500 is or how much it costs or if they change the name to Taurus. The car just does not have the same image as Toyota Camry or Honda Accord. It might even be a better car then Honda or Toyota. I don't know because I never even bothered to take a test drive. What I am pretty sure about is that changing a name from 500 to Taurus will change anything.

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