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Sedans Ford Taurus/Mercury Sable What Are Your Thoughts on the Return of the Taurus/Sable?
530 messages, Last post on Aug 22, 2008 at 10:00 PM
You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens
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Replying to: gregg_vw (Feb 19, 2007 11:56 am) The latest editions of the Expedition and the Explorer are both great vehicles but came out at the moment that gas got up to $2.50 - $3.00 a gallon. That sucked all the air out of those releases. I think the real shame there is that Ford continues to drag on bringing a diesel to these vehicles. If you could get an Expedition that got 25-30mpg, they could call the 500 what ever they felt like. With the F-150 there is real brand equity and they cannot afford to make a mistake there. How would they rebrand that one? |
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Ford neglects two things over and over: innovative styling and keeping up with the hp wars. Can't argue with ya there, gregg - GM seems to be able to do it more efficiently, their HP is bigger, and economy a little better most places in the line. Ford also neglects advertising, and the advertising they do is "lifestyle" ads - if I were ARM, I'd fire their agency, and whichever Ford family member works there, and get someone in there that will show THE CAR in the ads for a change!! Surfboards and cute girls are fine, but I never saw the car! C'mon!!
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Replying to: nvbanker (Feb 19, 2007 12:46 pm) Taurus and Sable ads should definitely emphasize the power, the room and the quiet. Forget the "all new" horse puckey and brag about what's real. (Of course it doesn't matter much what they do in ads for Sable, since the company apparently has already decided mercury is a goner.)
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Replying to: gregg_vw (Feb 19, 2007 1:27 pm) |
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Replying to: barnstormer64 (Feb 17, 2007 11:08 am) Yeah-I heard this guy going off on everyone who drives a car for more than four years because they are too expensive. NObody says this! Everyone knows it's personal prefence. Driving new cars has nothing to do with people getting imports. THey just choose them because they like them. No one is out to get ford. You're over reacting a little bit. And no one says domestics are no good. THey just say "in their oppinion" LExus has better quality than Lincoln-justifying their purchase. It DOES seem though, that a lot of people have been talking about how much better their Freestyle is than other crossovers. |
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Replying to: barnstormer64 (Feb 18, 2007 4:49 pm) I don't want to get off topic, but I usually look at what I get for my money and keep in mind that if there is a substantial price difference between two brands there must be a reason for it. To me the bottom line is not related to price difference alone.
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Replying to: danielj6 (Feb 19, 2007 6:05 pm) You sound like my wife. Fortunately, some of us realize that it's just not always true. It really IS possible to pay more for less. 
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Replying to: barnstormer64 (Feb 19, 2007 7:59 pm) The market is simply saying it won't pay the same price for a Taurundred as it would an Avalon, because it doesn't deem it to be worth the price. You may differ from the market; many do. For people who would have bought the Ford over the Toyota, the rebate cash is a bonus. To the rest of the world, its a condition of the sale.
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Replying to: thegraduate (Feb 20, 2007 9:22 am) Exactly my point. Ford doesn't give anyone any reason to. otherwise, Ford wouln't be introuble would they? SOrry to continually come back to this, but no one wants to pay 35g for a Taurus X (freestyle). For people who would have bought the Ford over the Toyota, the rebate cash is a bonus. To the rest of the world, its a condition of the sale. NOt necessarily true. Many have traded in Bimmer %'s for Acura TL's just to save money. But money doesn't always make up for inconvinience. |
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Replying to: thegraduate (Feb 20, 2007 9:22 am) Markets are notoriously efficient, and notoriously wrong. That's why there's marketing folks out there, don't ya know. 
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