Last post on Aug 22, 2008 at 10:00 PM
You are in the Ford Taurus/Mercury Sable
What is this discussion about?
Ford Five Hundred, Ford Taurus, Mercury Sable, Future Vehicle, Sedan, Wagon
#19 of 530 Name change debacle
Feb 08, 2007 (4:42 pm)
If Ford wanted to properly revive the Taurus moniker, it should have applied the name to the car that became the Fusion back in 2005. With the combined appeal of the new design and the Taurus name, it is very likely that the new mid-size would be selling at a faster pace than it is now, especially since there have been (to my knowledge at least) no recalls or flaws with the Fusion.
Why apply a name that is synonymous with the mid-size market to the full-size scene?
#20 of 530 Re: Name change debacle [fusionfan06]
Feb 08, 2007 (5:21 pm)
If this works for Ford then perhaps GM should bring back the Aztek and call it a Trans Am APV!
Did Ford get their marketing people from a flea market?
Maybe at the NY show we'll see the revival of the Granada.
Ford, if your out there - make better cars, we don't care what their names are.
Feb 08, 2007 (6:12 pm)
New Sable has front design almost identical to Milan. But profile and rear end do not match with front end. Interior does not look elegant, I though they will fix it but they did not. Door panels look cheap – who need bottle holders in door packets? Radio and climate control look and feel cheap; steering wheel design is awkward. Car seems to be too high. It imitates old Passat but Passat had good proportions.
#22 of 530 Ford Taurus + or -
Feb 08, 2007 (6:59 pm)
Having had a 1997 that went over 250,000 miles with 4 transmissions. The Taurus was comfortable car. However just renaming the poor selling "500" is doomed for failure. In order to pull the Taurus back from the dead name pile Ford will have to start fresh with a vehicle that people WANT to buy. The Ford 500 is an old peoples car, and I am a old people and don't like it at all.
Not only is rebadging a car no one wants, a bad move on Fords part, a dud by any other name is still a dud.
If Ford does not make a MAJOR change and produce vehicles that meet the needs and WANTS of people, they are
doomed to be taken over by KIA.
#23 of 530 Re: Ford Taurus + or - [farout]
Feb 08, 2007 (10:39 pm)
The whole idea of big "tall" sedan was silly. It works with small cars like Focus. Focus was revolutionary in this concept. What not just buy crossover if you want tall car?
When Ford finally re-learn how to design elegant interiors.
#24 of 530 Boldly Questionable Move
by KCRam@Edmunds HOST
Feb 08, 2007 (10:48 pm)
Dad had 2 Montegos, a 1970 and 1972. The 72 was damn near indestructible... went 210,000 miles in 7 years, and after he traded it, he saw it on the street 2 months later. Thus I was kinda pleased to see the name return. Guess no one else was.
Here's the problem with this whole thing, and it's not just a name change.
The 500/Montego was originally intended to replace the Vic/Marquis, the way Chevy uses the Impala in place of the retired RWD Caprice. The Taurus/Sable was produced at the same time in light numbers (mostly for fleets) for 2 reasons: the Fusion triplets needed another year's time and Ford was racing the Taurus in NASCAR.
With the success of the 300/Charger, GM announced they will return to RWD and V8s for the "upper middle" size class. Ford then decided to give the Vic/Marquis/Town Car a reprieve, thus making the 500/Montego somewhat unnecessary... turning that platform back to RWD would be a waste of money since they already have an RWD chassis that size. The stretched Chrysler 300 and Dodge Charger police car also had a little something to do with it.
So now, they opt to rename the 500/Montego back to Taurus/Sable in hopes of drumming up sales, but at the expense of the Fusion/Milan which is probably the best car Ford has come up with in years. And Fusion is the new NASCAR entry. Not to mention, the Taurus and Fusion will both share the 3.5 with 6-speed, which means the Fusion will be much faster with it.
A retraction of this magnitude tells me Ford has no direction right now. The right "moves" would be:
- drop the 500/Montego
- give the Vic/Marquis/TC a new body and update the chassis
- slighty enlarge the Fusion/Milan/MKZ for MY2009 or 2010
This puts their best car (Fusion) in position to be their best seller, with no internal competition.
#25 of 530 Re: Ughhh [british_rover]
Feb 09, 2007 (12:31 am)
The name change for an existing vehicle seems like typical american car company lameness. But for the long run, I think it was a good idea. Ford might be better off by keeping a recognized (and at least at one time) respected car line and work on updating/refining/improving it over time rather than changing names and styles in a seemingly random fashion. I prefer U.S. brands, but am aware that the Accord and Camry party benefit from their positive history as they update the actual car every 5 years or so.
#26 of 530 Taurus Rising
Feb 09, 2007 (4:05 am)
Yes, Ford Motor is in BIG trouble. You only have to look at its position in 1998 and now to see that: from 26% of the market and possibly able to challenge GM, to: 14% car sales and 16% overall. Bill Ford gets no credit stemming the tide downwards.
Taurus? No different than rebadging the Zephyr into the Mark Z. Yes bring the name back, yes add more BHP and torque under the hood. Jack Telnack was right when he said it was "criminal" that Ford Motor had let Taurus die on the vine, just as they did to the Lincoln LS. LS really had a chance, and the Mark Z is barely beginnning to go in the right direction.
Simply put, Ford sedans should be as tough as their trucks. I've driven Ford Motor products more than 1Mn miles, but they keep making the mistake of stopping production or development of the cars that brought me to them in the first place. I've seen it happen now for a long time at Ford. They get a big bang up front with a new car, and then (perhaps) one revision (where the Japanese would have done three in the same time) and then cancel it---or worse, relegate it to the dustbin and the backrooms of the dealerships as they are with Town Car, Crown Vic & Marquis.
I suspect a lot of Ford cars that are good get cancelled, derailed, etc., not because they are bad, but because the executives that championed them are gone or have moved on. So those cars "aren't my baby" when the next group of men and women take hold. So they kill them off in place of their own ideas.
Ford needs the Taurus name. I was shocked when I read in Automotive News, Edmunds, etc. that they were killing it. "No one could be that stupid" I thought. Sure, rebadging is not a great move. But Ford Motor is out of time. It's midnight at the Blue Oval, and at least they can revamp the current chassis into a real car---built tough, with excellent brakes, steering, handling, and an interior that you WANT to spend time in.
Let's give MR. Mulally a chance. Taurus and Sable must come back with a vengence.
#27 of 530 Re: Taurus Rising [douglasr]
Feb 09, 2007 (5:00 am)
Yes, Douglas is right. And my, my, all this griping! Yall are starting to sound like me.
This name change is a great move for a company in trouble. Cheap. Gets publicity. Gets two decent (ak, also boring) cars more notice. A move that may help a bit; even if it doesn't, will not hurt.
Ford cannot afford to dump the 500/Montego now, nor can they afford to bring out alternatives by this summer. Mulally knocked some heads together, and Taurus (albeit 500) is back, rear wheel drive is now in the pipeline, more daring designs are on the way, and there seems to be a very belated but renewed commitment to product. It may not be enough and may be too late. But again, there is no downside to bringing back the Taurus this way--as opposed to not at all or three years from now in new form.
I bet they are hard at work now on the next generation. It will be interesting to follow this trying to save the company as midnight falls saga.
#28 of 530 Re: Taurus Rising [douglasr]
Feb 09, 2007 (5:45 am)
You made an excellent point about the execs moving on and the car withering on the vine. The LS is a perfect example of that. When a VP of marketing was leading the LS, it was doing exactly what Lincoln needed, good sales, stirred emotions and was better than anything you could find at any price even close. When he was dumped (office politics I imagine), it just died away. The 2 seater T-Bird was very successful when it came out, limited production and every one produced sold at more than MSRP, but it died away also. Ford can still produce some great ideas, GT and Shelby Cobra for example, but this happens much too infrequently, and they usually die away as they lose their sponsors. I agree also with and earlier post stating that a special edition or "hotrod" as they put it, may not be a big money-maker by itself, but will add appeal to the model.