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Sedans Ford Taurus/Mercury Sable What Are Your Thoughts on the Return of the Taurus/Sable?
530 messages, Last post on Aug 22, 2008 at 10:00 PM
You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens
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Replying to: nvbanker (Feb 15, 2007 7:21 pm) "Reskinning the 500 won't help as much as reskinning the car, and restoring the Taurus name to it will do" You're saying more car buyers will line up to buy a car that looks like the 500 but is called 'Taurus' than would buy a car named '500' with improved looks? Man, sounds like PT Barnum to me. Plus, the 500 is not fugly, it's just not exciting. At least that's the opinion I hear most often. And to me bringing back the name after you've killed the car is kinda like remarrying your ex-wife isn't it? I mean, you make the decision and - DONE. Live with it and solve the new problems. Should the Fusion have been called Taurus? Makes more sense, but there already was a Taurus at that time so that couldn't happen. This name thing is just Stooopid and it does nothing to improve Fords' credibility in the publics' eye and thats' exactly what they need to do now - get the public to think they know what they're doing and to trust them. I dont trust a company who tries to sell me with smoke and mirrors. IOW, you don't turn a sow's ear into a purse merely by calling it a purse. Do any of these points get thru? And then to compound it with Taurus X? What the h__l is THAT? Sable you agree with. Hooray.
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Replying to: heyjewel (Feb 15, 2007 8:21 pm) As for Sable: George, you seem to like furry varmints, so how would you feel about Mercury Mink? Keeps up the "M" philosophy. Ford Ferret also has a ring to it. 
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Replying to: brucelinc (Feb 16, 2007 9:50 am)
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Replying to: gregg_vw (Feb 16, 2007 10:43 am) Seriously, I have always like cars named after neat places. Bonneville and Catalina were great names for Pontiac. "5th Avenue" sort of had cache for Chrysler, too. In the '50s Ford used the name "Sun Valley." Not all animals provide good names but Mustang, Cougar, Cobra, Viper are all good. Rodent names most likely should not be used. Somehow, "G8" or "MKwhatever" just doesn't excite me much.
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Replying to: brucelinc (Feb 16, 2007 11:00 am) Mercury Marmot is a crackup though. Ford Ferret. Luv it. BTW, not on topic here, but did y'all see that GM is taking to MB about buying Chrysler??? I know how I feel about that, but will keep it in. My next question though is, when will they make an offer on Ford?
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Replying to: heyjewel (Feb 16, 2007 11:55 am) Ford would be quite a bit bigger fish to swallow than Chrysler.....I would think. I might be blasted for this but I would rather see a marriage between 2 of the original big 3 than a marriage with a Japanese brand. Mercedes and Chrysler made some sense to me - and really helped Chrysler in the short term. I guess I don't see how GM could do much better given the overlap of so many of their models.
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Replying to: brucelinc (Feb 16, 2007 12:09 pm) On the off topic - I'm still torqued that Chrysler bought AMC. Buyouts never help anyone AFAICS. Certainly not the workers more of whom will be jobless after a buyout. In the aforementioned buyout, the great Lee Iacocca swore on a stack o'bibles that he would not close the historic Kenosha Wisconsin AMC plant - the oldest surviving car plant in the country - afer the buyout. Of course the lying SO_B did exactly that a year later. |
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Taurus name had some value in the past. More so, when one threw in "SHO" with it. A lot of people still get excited about it. Then, there is the Interceptor Concept that was revealed recently. Well, why not just dismiss the idea of a large barge renamed from 500 to Taurus, and just bring the Interceptor to the market atop Fusion? If Taurus name must stay, heck, just call it a Taurus. That would be a worthy competitor to likes of 300C.
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Replying to: robertsmx (Feb 16, 2007 1:53 pm)
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Replying to: heyjewel (Feb 15, 2007 8:21 pm) I see your point here jewel - however you JUST got divorced, so it's like a divorce annullment, know what I mean? You have a NEW Taurus, or an ALL NEW Taurus, (like the ALL NEW G6) - I'm just saying I thought it was retarded to kill the Taurus brand with the broad-based equity it had as a Ford Brand - standing for a family sedan with value. Doesn't mean you can't improve it, and heaven knows, it needed re-doing. I just hope they do enough re-skinning of the 500 so that the Taurus-X pops a little.... There have been 07 Tauruses manufactured - so if they bring out a new 08 Taurus, it was never really murdered after all..... That's what I mean.
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