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What Are Your Thoughts on the Return of the Taurus/Sable?

530 messages,  Last post on Aug 22, 2008 at 10:00 PM

You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens

What is this discussion about? Ford Five Hundred, Ford Taurus, Mercury Sable, Future Vehicle, Sedan, Wagon


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#152 of 530
Re: I Always Thought The Freestyle... [albook] by barnstormer64
Feb 15, 2007 (6:46 pm)
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Replying to: albook (Feb 15, 2007 3:26 pm)

But let's look att the time when most actually sell. after 4-5 years
 
I like to look at when RATIONAL people (like myself) actually sell.
 
Those looking to save money by buying the "low depreciation" imports and selling every 4 or 5 years are deceiving themselves about saving money. So why should I listen to their logic?
#153 of 530
what are they thinking? by m1miata
Feb 15, 2007 (7:15 pm)
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They had to give away the Taurus cars they had on the lots, or sell them to fleet sales. Now they are replacing names of a brand new car with the old dead cars name plate. Strange days have found us. And the Fairlane, which was a nice looking mid-sized car is to become some SUV looking thing -- yuk! Bring back the RWD Fairlane 500 and Galaxie 500 cars.
-Loren
#154 of 530
Toyota by savetheland
Feb 15, 2007 (7:17 pm)
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In end of 90s Toyota changed name of compact car sold in Europe from Carina to Avensis. Carina was the most reliable car (Corolla was at second place) in Europe for more than a decade. It also was previously known as Corona. So go figure - they changed name not once but twice.
 
BTW Toyota never renamed Corolla or Camry in Europe. And before Avensis all Toyota cars names in Europe started with 'C'.
#155 of 530
Re: Good Move [danielj6] by nvbanker
Feb 15, 2007 (7:21 pm)
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Replying to: danielj6 (Feb 15, 2007 5:02 pm)

I also think it's a good move for this reason: I thought it idiotic to discard the brand recognition the Taurus had, if not equity, as much equity has been squandered by Ford on this car the past 10 years - but EVERYBODY knows Taurus, most everybody had one! They're not great, but they are also not bad, and frankly, a good bargain these days. Properly cared for, they'll go 300,000 miles, albeit with more repairs than your Camry will need. The 500 is a flop. Reskinning the 500 won't help as much as reskinning the car, and restoring the Taurus name to it will do. I'd have fired the guy who killed the Taurus - they should have brought out a brand new Taurus - I thought the Fusion should have been the new Taurus meself, but whatever - a new 500 will do. See, the 500 is a very good car - but fugly. Now, Sable - I owned 2 of them, but always hated the name. Wish they'd keep Montego on that one.....just my preference.
 
I'm delighted to see the Taurus revived, and the 500 killed.
#156 of 530
Re: Good Move [nvbanker] by heyjewel
Feb 15, 2007 (8:21 pm)
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Replying to: nvbanker (Feb 15, 2007 7:21 pm)

I just dont understand this:
 
"Reskinning the 500 won't help as much as reskinning the car, and restoring the Taurus name to it will do"
 
You're saying more car buyers will line up to buy a car that looks like the 500 but is called 'Taurus' than would buy a car named '500' with improved looks? Man, sounds like PT Barnum to me. Plus, the 500 is not fugly, it's just not exciting. At least that's the opinion I hear most often.
 
And to me bringing back the name after you've killed the car is kinda like remarrying your ex-wife isn't it? I mean, you make the decision and - DONE. Live with it and solve the new problems. Should the Fusion have been called Taurus? Makes more sense, but there already was a Taurus at that time so that couldn't happen.
 
This name thing is just Stooopid and it does nothing to improve Fords' credibility in the publics' eye and thats' exactly what they need to do now - get the public to think they know what they're doing and to trust them. I dont trust a company who tries to sell me with smoke and mirrors. IOW, you don't turn a sow's ear into a purse merely by calling it a purse. Do any of these points get thru?
 
And then to compound it with Taurus X? What the h__l is THAT? Sable you agree with. Hooray.
#157 of 530
Re: Good Move [heyjewel] by brucelinc
Feb 16, 2007 (9:50 am)
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Replying to: heyjewel (Feb 15, 2007 8:21 pm)

I would not bet that the vast majority of non-enthusiasts even know that Ford DID kill the Taurus. Of course, it is a "rental car" in the minds of us enthusiasts but to the many thousands of satisfied Taurus owners, it is a useful, friendly transportation device. To me, the name change is just correcting a prior mistake. I am glad they changed the name but they should be a bit embarrassed that they had to.
 
As for Sable: George, you seem to like furry varmints, so how would you feel about Mercury Mink? Keeps up the "M" philosophy. Ford Ferret also has a ring to it.
#158 of 530
Re: Good Move [brucelinc] by gregg_vw
Feb 16, 2007 (10:43 am)
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Replying to: brucelinc (Feb 16, 2007 9:50 am)

Mercury Marmot??
#159 of 530
Re: Good Move [gregg_vw] by brucelinc
Feb 16, 2007 (11:00 am)
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Replying to: gregg_vw (Feb 16, 2007 10:43 am)

It must be Friday!
 
Seriously, I have always like cars named after neat places. Bonneville and Catalina were great names for Pontiac. "5th Avenue" sort of had cache for Chrysler, too. In the '50s Ford used the name "Sun Valley." Not all animals provide good names but Mustang, Cougar, Cobra, Viper are all good. Rodent names most likely should not be used.
 
Somehow, "G8" or "MKwhatever" just doesn't excite me much.
#160 of 530
Re: Good Move [brucelinc] by heyjewel
Feb 16, 2007 (11:55 am)
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Replying to: brucelinc (Feb 16, 2007 11:00 am)

Bruce, you misread me. I do not like furry varmints :>)
 
Mercury Marmot is a crackup though. Ford Ferret. Luv it.
 
BTW, not on topic here, but did y'all see that GM is taking to MB about buying Chrysler??? I know how I feel about that, but will keep it in. My next question though is, when will they make an offer on Ford?
#161 of 530
Re: Good Move [heyjewel] by brucelinc
Feb 16, 2007 (12:09 pm)
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Replying to: heyjewel (Feb 16, 2007 11:55 am)

I purposely misquoted you in jest! I read your furry varmint post earlier in the week and got a kick out of it!
 
Ford would be quite a bit bigger fish to swallow than Chrysler.....I would think. I might be blasted for this but I would rather see a marriage between 2 of the original big 3 than a marriage with a Japanese brand. Mercedes and Chrysler made some sense to me - and really helped Chrysler in the short term. I guess I don't see how GM could do much better given the overlap of so many of their models.

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