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Sedans Ford Taurus/Mercury Sable What Are Your Thoughts on the Return of the Taurus/Sable?
530 messages, Last post on Aug 22, 2008 at 10:00 PM
You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens
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I'm personally excited about the return of the Taurus/Sable name plates. People identify with these names, and many will return to Ford/Mercury showrooms. Consumer Reports, although always favoring imports, rated the Taurus as a "good car". I had a Sable S.W. and I can attest to its virtues. However, If Ford expects to surpass sales of Toyota's Avalon and Chrysler's 300 it may be an unrealistic goal at this point. The company should aim for getting out of the red. I'm optimistic at the improved Sable/Taurus as they are offering a lot of features. As per the Taurus X wagon, it's not a name that will resonate, and it will have to be changed for a more apt name. All in all I see that the new CEO had a good idea to revive the defunct names and bring them back in a more improved package. Who knows, maybe Camry and Avalon buyers will opt for the Taurus or Sable instead Given Ford's quality control issues and marketing flaws, the picture doesn't look all that rosy. I wish and hope that Sable and Taurus are well executed, reliable and succeed.
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Replying to: albook (Feb 15, 2007 3:26 pm) I like to look at when RATIONAL people (like myself) actually sell.  Those looking to save money by buying the "low depreciation" imports and selling every 4 or 5 years are deceiving themselves about saving money. So why should I listen to their logic? 
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They had to give away the Taurus cars they had on the lots, or sell them to fleet sales. Now they are replacing names of a brand new car with the old dead cars name plate. Strange days have found us. And the Fairlane, which was a nice looking mid-sized car is to become some SUV looking thing -- yuk! Bring back the RWD Fairlane 500 and Galaxie 500 cars. -Loren |
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In end of 90s Toyota changed name of compact car sold in Europe from Carina to Avensis. Carina was the most reliable car (Corolla was at second place) in Europe for more than a decade. It also was previously known as Corona. So go figure - they changed name not once but twice. BTW Toyota never renamed Corolla or Camry in Europe. And before Avensis all Toyota cars names in Europe started with 'C'. |
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Replying to: danielj6 (Feb 15, 2007 5:02 pm) I'm delighted to see the Taurus revived, and the 500 killed.
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Replying to: nvbanker (Feb 15, 2007 7:21 pm) "Reskinning the 500 won't help as much as reskinning the car, and restoring the Taurus name to it will do" You're saying more car buyers will line up to buy a car that looks like the 500 but is called 'Taurus' than would buy a car named '500' with improved looks? Man, sounds like PT Barnum to me. Plus, the 500 is not fugly, it's just not exciting. At least that's the opinion I hear most often. And to me bringing back the name after you've killed the car is kinda like remarrying your ex-wife isn't it? I mean, you make the decision and - DONE. Live with it and solve the new problems. Should the Fusion have been called Taurus? Makes more sense, but there already was a Taurus at that time so that couldn't happen. This name thing is just Stooopid and it does nothing to improve Fords' credibility in the publics' eye and thats' exactly what they need to do now - get the public to think they know what they're doing and to trust them. I dont trust a company who tries to sell me with smoke and mirrors. IOW, you don't turn a sow's ear into a purse merely by calling it a purse. Do any of these points get thru? And then to compound it with Taurus X? What the h__l is THAT? Sable you agree with. Hooray.
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Replying to: heyjewel (Feb 15, 2007 8:21 pm) As for Sable: George, you seem to like furry varmints, so how would you feel about Mercury Mink? Keeps up the "M" philosophy. Ford Ferret also has a ring to it.
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Replying to: brucelinc (Feb 16, 2007 9:50 am)
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Replying to: gregg_vw (Feb 16, 2007 10:43 am) Seriously, I have always like cars named after neat places. Bonneville and Catalina were great names for Pontiac. "5th Avenue" sort of had cache for Chrysler, too. In the '50s Ford used the name "Sun Valley." Not all animals provide good names but Mustang, Cougar, Cobra, Viper are all good. Rodent names most likely should not be used. Somehow, "G8" or "MKwhatever" just doesn't excite me much.
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Replying to: brucelinc (Feb 16, 2007 11:00 am) Mercury Marmot is a crackup though. Ford Ferret. Luv it. BTW, not on topic here, but did y'all see that GM is taking to MB about buying Chrysler??? I know how I feel about that, but will keep it in. My next question though is, when will they make an offer on Ford?
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