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Sedans Ford Taurus/Mercury Sable What Are Your Thoughts on the Return of the Taurus/Sable?
530 messages, Last post on Aug 22, 2008 at 10:00 PM
You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens
I actually think that the Taurus name works pretty well. I just wish that hte car looked better. The new styling elements - 3 bar grille, fender vents, and clear taillamps all work good on the modern looking Fusion, but on the dull FiveHundred body they just look tacky and added-on. However, the look is much more integrated to me on the Taurus X. I have a feeling that this car won't exist for more than 1-2 years b/c of the new unibody Fairline and Explorer in upcoming years. Personally, I dont think that either will sell great, just because neither of these cars are revolutionary enough to get people to come into Ford showrooms. Most people may never even notice them.
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Replying to: gearhead4 (Feb 15, 2007 11:26 am) Amazingly the only overlap I have with you is a Sport Trac, which I sold 3 months ago. It was OK. Sold it for money reasons, nothing else. Wife has been wanting a Del SOl for years. But it's near impossible to find one with reasonable miles and price anymore. Interesting list of possible cars in your future too. And the Acura RL is heavily discounted in part because - the name sux. I read just the other day that Acura screwed up with their switch to alphanumerics too. Apparently "RL" stands for "Ruined Legend" in a lot of minds. Alpha name or not though, if I were you I'd take a good long look at the 2008 CTS. That looks like one great car to me. emmkayarrr in a couple of years? Dont hold your breath. Look how long they've been talking about the emmkayess. When will we see that in metal? Not gonna argue with you about names in this post. Tired of tellin you how wrong you are ... 
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Replying to: heyjewel (Feb 15, 2007 2:15 pm) If I bought an RL, it would be to keep it for awhile. The name didn't help, but like Lincoln is about to do now, they insisted for too long they did not need a V8 option. Still, it is a well-built car, with good lines, lots of equipment, and an expensive looking interior. I wouldn't care about depreciation. And yes, I wouldn't take any bets that Lincoln will get a new rear driver out in two years. But they ought to, and as DouglasR points out, if they had the resolve, it could be done. We could call it the Marker. |
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Replying to: barnstormer64 (Feb 14, 2007 4:00 pm) Well after 7 years of ownership, no average car-no mercedes is worth anything. But let's look att the time when most actually sell. after 4-5 years, Avalon will be worth WAY more than the 500. The 500 isn't worth any thing after a year. i could go to a dealer right now, and I would be giving the Dealer a break by giving him 16000 for a lightly used 2005 500 in good condition!
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Replying to: albook (Feb 15, 2007 3:26 pm) Did anyone else see the article (I found it linked from MSN.com 2 days ago) listing the 10 best and 10 worst cars for depreciation? Guess which list Ford took first place in, along with second and fourth and placed a total of 5 of the top 10 cars? Yep, 1/2 of the fastest depreciating cars are made by Ford. Only 5 spaces left for Chrysler and GM combined. Way Forward! There were no American cars on the 10 best list. 7 Jap 3 Ger |
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I'm personally excited about the return of the Taurus/Sable name plates. People identify with these names, and many will return to Ford/Mercury showrooms. Consumer Reports, although always favoring imports, rated the Taurus as a "good car". I had a Sable S.W. and I can attest to its virtues. However, If Ford expects to surpass sales of Toyota's Avalon and Chrysler's 300 it may be an unrealistic goal at this point. The company should aim for getting out of the red. I'm optimistic at the improved Sable/Taurus as they are offering a lot of features. As per the Taurus X wagon, it's not a name that will resonate, and it will have to be changed for a more apt name. All in all I see that the new CEO had a good idea to revive the defunct names and bring them back in a more improved package. Who knows, maybe Camry and Avalon buyers will opt for the Taurus or Sable instead Given Ford's quality control issues and marketing flaws, the picture doesn't look all that rosy. I wish and hope that Sable and Taurus are well executed, reliable and succeed.
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Replying to: albook (Feb 15, 2007 3:26 pm) I like to look at when RATIONAL people (like myself) actually sell. Those looking to save money by buying the "low depreciation" imports and selling every 4 or 5 years are deceiving themselves about saving money. So why should I listen to their logic? 
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They had to give away the Taurus cars they had on the lots, or sell them to fleet sales. Now they are replacing names of a brand new car with the old dead cars name plate. Strange days have found us. And the Fairlane, which was a nice looking mid-sized car is to become some SUV looking thing -- yuk! Bring back the RWD Fairlane 500 and Galaxie 500 cars. -Loren |
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In end of 90s Toyota changed name of compact car sold in Europe from Carina to Avensis. Carina was the most reliable car (Corolla was at second place) in Europe for more than a decade. It also was previously known as Corona. So go figure - they changed name not once but twice. BTW Toyota never renamed Corolla or Camry in Europe. And before Avensis all Toyota cars names in Europe started with 'C'. |
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Replying to: danielj6 (Feb 15, 2007 5:02 pm) I'm delighted to see the Taurus revived, and the 500 killed.
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