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Prices Paid: Buying & Leasing Experiences Mazda CX-9 Prices Paid and Buying Experience
2205 messages, Last post on Dec 02, 2009 at 7:49 AM
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Replying to: aviboy97 (Nov 09, 2008 2:39 pm) Thanks for your comments. Why dealers don't like it is because it takes up a lot of time and resources just to get one sale and that sale usually is not very profitable. I am not sure about the 'a lot of time' issue (please explain), emails are generally faster than other follow-up techniques (phone calls, personal visit, letter, etc...) with so much information available, the key is to get the buyer's attention with your first email reply. As for a personal relationship, well, it is important to some. When people move away from the business aspect of the deal to form a ' limited personal relationship' many tend to drift from their objective of saving money on the deal. I know a number of people in this business, but the bottom line is: I make a purchase decision based on price/value. 99% of the time, the car salesperson has no influence after the sale and in most cases add little value to the deal. I am not saying that they are not good people, some are great, but many are just working a temporary job moving cars for a commission. ***The real issue is profitability.***
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Replying to: aviboy97 (Nov 09, 2008 2:39 pm) In the end the biggest threat to the automotive industry are buyers who buy what they need rather than what they impulsively want. The business can succeed in such a market, but probably not as it is presently structured. And guess what's happening now...
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Replying to: seloo (Nov 09, 2008 4:04 pm) On average, a dealer will receive about 80-100 Internet leads per month. Sometimes more, sometimes less. The proper way is to follow up a lead is an initial email followed up with a phone call. If no response is received, a phone call and email are sent every other day for about a week. Then every three days from weeks 2-3. Then if there is still no response, or little interaction, a follow up once a week for 90 days when the lead legally expires after last contact with customer. That's a lot of time. Trust me. I make a purchase decision based on price/value. 99% of the time, the car salesperson has no influence after the sale and in most cases add little value to the deal A lot of people are that way, however, from the sales aspect, if you want to see repeat business or receive referrals, a personal relationship is needed to earn a living. In any business where there are salesmen, a personal / business relationship is needed. Whether it be a paper supply company like W.B Mason or a pharmacuticale company like Pfizer. Or how about small business like the dry cleaners. There are still a lot of people that buy based on customer service. That is why it is very important to establish a personal relationship. That is the only way not only survive in sales, but you can flourish. ***The real issue is profitability.*** Customer service and personal relationships are all about building sales and increasing profit. An added bonus is knowing you have a satisfied customer. It is really a good feeling when someone leaves in a new car and they are extremely happy, because you know you did your job the right way and they are going to send you people. Lets face it. We all go to work for one reason. To make money. Whatever company you work for sells something to someone, or provides some sort of service for a profit. The only way your company stays in business is to keep their customers satisfied.
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Replying to: aviboy97 (Nov 10, 2008 8:38 am) Thanks for your feedback. I wish you the best!
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Replying to: seloo (Nov 10, 2008 9:22 am) I'm guessing that in a few years most of the business a dealer will do will be generated via the Internet. That is the way the business is going. Good thing about Mazda is that the company recognized that a few years ago, and they have a great Internet Sales training and program support for dealers to be successful with Internet leads. They are very prepared for it. Why do you think they advertise on sites like Edmunds.com, a site that is used heavily by Internet shoppers? Pure genius on their part.
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Replying to: aviboy97 (Nov 10, 2008 10:08 am) In my case, there are 3 Mazda dealers within reasonable driving range, 9-15-40 miles. I don't think I would consult the one at 40 miles if it were not for the Internet. I eventually bought from the one in the middle, partly because the nearest one didn't have the model I wanted. I do agree Mazda is much better than average in its Internet presence, from its own website all the way to Internet sales departments. When I was quoting Toyota's, most of the dealers simply hit the 'reply' button dodging the quote request and asking me to show up at the lot. This CX-9 is the fourth car I bought on the Internet, I always provide an actual email and respond within 24 hours and I always write off any dealer who refuses to provide a quote or dodges the quote with a request for a dealer visit. It is not about ripping off dealers or "hiding" from them, it is about a less-stressful experience and using everyone's time wisely. |
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I didn't see them feel guilty when they made $5,000 off my 2001 Odyssey purchase. ($1500 OVER MSRP at that time - best deal in town). Information is power to consumers. BTW, $10,000 off is still available in SF Bay Area. Saw that on newspaper over the weekend. 
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Replying to: des5 (Nov 09, 2008 7:23 pm) Translation: Getting your lazy butt off the couch and doing something productive. Whatta sacrifice.... so don't cry about the time spent. Oh gimme a break. Do you know the difference between an explanation and complaining? A question was asked about what we do and how much time is put into it, and I answered. It's called an explanation. |
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I just received a communication stating that, as of October, the state of North Carolina will no longer issue inspection stickers for the windshield, instead using an electronic bookkeeping system. From now on, the only practical way to monitor how fast a car is moving is to keep a tab on VIN numbers in the Mazda website. Not sure why they publish those though.
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Replying to: nastacio (Nov 11, 2008 11:25 am) That's very tough to do. Heck, I have no idea how long I've had some of my cars on my lot! |
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