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Prices Paid: Buying & Leasing Experiences Mazda CX-9 Prices Paid and Buying Experience
2243 messages, Last post on Dec 08, 2009 at 3:40 PM
You are in the Prices Paid: Buying & Leasing Experiences Forum. Your Hosts are car_man & kyfdx
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Good Afternoon, I want you people to realize that it is websites like this that have put the automotive industry on it's knees. Some people are happy letting the dealers make a bit of profit....from what I have read on these forums, you folks are not. In fact, if there were prizes on this site, they would go to the members who caused the most loss to their dealer. It is truly amazing how terrible some people are. I was reading a post where a guy got almost $10,000 off of one of these CX-9's and walked away from the deal...do you seriously think the dealer can do better??? And if they could, how much better??? 1-200 bucks??? Yeah, screw the local small businesses and shop elsewhere, who cares if we run into these folks around town....you just sold them up the river for a couple hundred bucks. What is this country coming to with a bunch of people hiding behind their computers and coming up with these "whoever gives me the best deal WINS my business" games? Sending fake phone numbers to dealerships and not responding to emails. Believe me, you're no prize. If you need anything else, let me know. |
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Replying to: truth_speaker (Nov 08, 2008 10:49 am) I hate to break this news to you that for years the dealerships have prayed on innocent people, overcharging them and putting them in cars that they can't afford in the first place. Again even if they don't make money upfront selling a car, they do make money off of the loan interest. It is time for us (innocent people) to return the favor.. that is all. |
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Replying to: truth_speaker (Nov 08, 2008 10:49 am) First, there are those here who don't mind dealers making profit. Not every person here is a money sucking leach. I was reading a post where a guy got almost $10,000 off of one of these CX-9's and walked away from the deal...do you seriously think the dealer can do better??? That is because the dealer did not do it's job and build value in what they were selling. Once the discussion completely revolves around $$ and not the car, the dealership looses any chance they have of making a single penny. Those people who did buy at around $10,000 realize what a uncommon deal that is. The average discount on these CX-9's are around $6,000-$7,000. sending fake phone numbers to dealerships and not responding to emails. Believe me, you're no prize. Well, that's part of the Internet Sales business. There are those who don't feel comfortable talking face to face and feel they have the advantage over negotiations when they contact you that way. I agree, they are no prize, and they also tend to give you the worst customer satisfaction surveys. But, they are not the majority. I do not know how long you have been in the car business, but, not too long ago, dealers were making money hand over fist and chopping everyone's head off on every deal. The tables have turned my friend. The good salesmen still know how to make money. 
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Replying to: truth_speaker (Nov 08, 2008 10:49 am) Your post sounds like ' sour grapes' to me. The business model has changed, one must adapt or close the doors. This market is about information haves and have nots. As far as I know, no one from this forum held a gun to the head of the dealers on these $10K off transactions. I have yet to see a dealer make a post wanting to return the huge profit made on an uninformed buyer. I agree, $10K off or walk! |
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Replying to: truth_speaker (Nov 08, 2008 10:49 am) Oh yes, gap insurance, 5-year extended warranties on cars with 5-year factory warranties, $2-7K off on market value for your trade, $500 doc fees for 30 minutes worth of work, $400 "regional advertisement" fees, last minute disclosure of 6000 miles on the odo driven by the "owner's wife"...you got it...some terrible people out there  Last year I used my real phone number and real name to call up a dealer, told him about my trade ($22K on KBB,) and was asked to visit them (a 40 minute drive.) The CX-9 was listed MSRP and my trade quoted at $15K. The salesperson didn't even blink before giving me the two prices, but when I looked at the invoice and the quote on my trade, I believe they were trying to get up to $10K from the transaction I bought something else, which was totaled last September. I go back and get the same $40K CX-9 for $29K. Should I feel bad?
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Replying to: nastacio (Nov 08, 2008 7:21 pm) A true cost paid by the dealer to the manufacturer. last minute disclosure of 6000 miles on the odo driven by the "owner's wife"... Maybe one out of 50,000 transactions at best. |
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Replying to: aviboy97 (Nov 08, 2008 1:02 pm) This is an interesting comment: "Well, that's part of the Internet Sales business. There are those who don't feel comfortable talking face to face and feel they have the advantage over negotiations when they contact you that way. I agree, they are no prize, and they also tend to give you the worst customer satisfaction surveys. But, they are not the majority." This is a great tool for the buyer! It allows the buyer to efficiently filter a large number of dealers and deals (More/better choices). Before email, I used to do the same with a fax machine. This technique is must easier and faster. Some dealers have good business models to conduct this business this way, while others play the silly dealership games of a bygone era. Based on your comments, it sound like these customers will be the majority in the future (well the savvy ones anyway). There is no doubt that most dealerships do not like this trend. I do agree that these customers need to be fair on the customer satisfaction surveys. I do not always agree with your comments concerning prices, but I do appreciate your perspective.
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Replying to: seloo (Nov 09, 2008 6:18 am) It's a wonderful tool for the potential buyer, no doubt! It's usually the best way to get the lowest price. The downside to that is there usually lacks a personal relationship to internet deals. The dealer rarely hears back from people that place these inquires also. Why dealers don't like it is because it takes up a lot of time and resources just to get one sale and that sale usually is not very profitable. Leads are consistently followed up upon with about only 20-30% of all leads actually respond back to the dealer, and about only 12% are actually sold. 12 out of 100. There is a lot of wasted time there. But, you cannot discard any lead because any of them could lead to a sale. The Internet Sales aspect of the business is very very tough.
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Replying to: aviboy97 (Nov 09, 2008 2:39 pm) Thanks for your comments. Why dealers don't like it is because it takes up a lot of time and resources just to get one sale and that sale usually is not very profitable. I am not sure about the 'a lot of time' issue (please explain), emails are generally faster than other follow-up techniques (phone calls, personal visit, letter, etc...) with so much information available, the key is to get the buyer's attention with your first email reply. As for a personal relationship, well, it is important to some. When people move away from the business aspect of the deal to form a ' limited personal relationship' many tend to drift from their objective of saving money on the deal. I know a number of people in this business, but the bottom line is: I make a purchase decision based on price/value. 99% of the time, the car salesperson has no influence after the sale and in most cases add little value to the deal. I am not saying that they are not good people, some are great, but many are just working a temporary job moving cars for a commission. ***The real issue is profitability.***
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Replying to: aviboy97 (Nov 09, 2008 2:39 pm) In the end the biggest threat to the automotive industry are buyers who buy what they need rather than what they impulsively want. The business can succeed in such a market, but probably not as it is presently structured. And guess what's happening now...
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