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1076 messages, Last post on Dec 06, 2009 at 9:47 PM
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is important, to be sure. From the press and pics, I'd say it looks good on paper, but it really has to offer something class-leading to do any good for Mitsu. That class-leading trait could be value if not performance, but it has to be on top in something. The Eclipse debacle is going take a lot of erasing. It's taken this long to get sales numbers back up to 2003 territory. The coupe that was supposed to float Mitsu's boat would be a serious albatross but for fleet sales. I like Mitsu, but if they're going to stay serious in NA, they really have to get an edge in some mainstream category and hold it.
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looks like a winner to me! Supposed to hit dealerships in March. We(spouse and myself) are hoping to see one at the Columbus, OH autoshow in Mid-March( check it out throughly, w/o a sales rep breathing down our necks). Definitely going to go test drive one this Spring! take care/not offense. |
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Replying to: rockylee (Jan 19, 2007 1:54 am) And no, I don't see Mitsubishi becoming any more than a niche player in the US market. It's never really been as popular as Toyota and Honda, even during the glory days of the Eclipse and the Diamond Star Motors operation. Sales will increase, sure, with the more mainstream Lancer and Outlander and that will save them from total obscurity, but they won't be vying for sales spots with Toyota, Honda or even Nissan.
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Replying to: wale_bate1 (Jan 19, 2007 4:38 pm)
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Replying to: derrado1 (Jan 19, 2007 11:04 pm) I agree they will not be vying for Japanese Big 3 customers but I think sales will go up in the next 3 years. In my opinion it will take them years and years to garner respect like Honda and Toyota. I was reading an article in which Mitsu's sales goal in the US by 2010 was to reach 170K units a year in total sales. In my opinion they might reach 140K-145K units by 2010. On a down note Nissan's luxury Infinti brand outsold Mitsu in 2006(Infinti sold 121K units vs Mitsu 118K units in the US.) Mitsu;s current model mix: The Outlander looks alot better than the last generation model on the outside. In my opinion the current Outlander it looks to be the size of the 4 Runner or the Honda Pilot at least from what I saw on the outside. I thought the Outlander was supposed to compete with the Honda CR-V and Toyota RAV4. The 2006+ Eclipse despite weighing more than enthusiasts would like is alot more respected than the 2000-2005 models. The Galant needs a redo ASAP with a better and a much more clean looking appearence bu that won;t come until the 2009 model year I think when a new generation should come out. I mean in 2006 the Galant sold 23K units which is far behind in sales even behind Mazda 6 sales of 66K units sold in 2006. In my opinion its going to be hard to boost Mitsu;s sales to 170K units by 2010 without a new Galant until 2009. Here's Mitsu sales in the US in the past 4 years: 2002: 369K 2003: 256K units(I think early in 2003 year they put a stop to the 0/0/0 deals.) 2004: 150K units I think 2005: 150K 2006: 125K In my opinion too Mitsu needs a better dealer network too. I mean there is only 1 Mitsu that is close to my house. The other Mitsu dealer that could be considered close by me is 40 minutes away and is hard to get too. |
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Mitsu sales went like this from 2002-2006 in the US: 2002: 369K units 2003: 256K units 2004: 150K units I think 2005: 125K units 2006: 118K units I wrote 150K twice for model years 2004 and 2005 by accident in my last post. |
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Replying to: oldfarmer50 (Jan 20, 2007 12:53 pm) }-] |
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| Seems to me the biggest challenge is dealers. Here in the midwest you rarely see Mitsu carried by the large multi-brand dealers and almost never see a large standalone one. May be different on the coasts...without strong dealers a turnaround will be tough. | |
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yeah, I dig the '08 Mitsubishi Lancer, too. I am interested on learning a whole lot more about it. That is one nice looking body style. Gorgeous front end and that little car is one that a spoiler does look good on. A lot of rigs are ruined by having a spoiler out back like that but not this Lancer. If the Lancer indeed looks like the one I've seen in pictures and that's not the new EVO(they are supposed to closely resemble each other)then count me in with interest. My wife and I will pay the Sportsman off about June, so driving the '01 Sportage 4x4 until it's wheels fall off enjoying no car payments will probably rule until it becomes imperative we get a new rig. And no, I'm not gonna get a used rig, either. Cars are getting so good and $15,000 will stilll buy a decent rig with a decent Warranty, so getting a used rig doesn't appeal to me. I'll be looking at the new Lancer, new Kia Optima, new '08 Chevy Malibu(I really like the new 'Bu in early looks at it on the net), new Suzuki SX4 crossover and sedan and the new Dodge Hornet. Maybe we'll be seriously ready to spend hard-earned pesos on a new car about the time the new Dodge Hornet arrives from China! I'll take it with that silver as a base color and some of those dark grey racing stripes heading right down the center on both sides. Coolio topped off with an Iglesias! It would be cool if DCX did offer the new Hornet's standard with those racing stripes. Schweeet! 
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there are stand alone Mitsu shops. My experience with them is that they have been a significant roadblock to moving the brand forward, regardless of density or lack thereof. Some of the worst... no, the all-out worst dealership experiences I've encountered have been at Mitsu stands. To an even greater degree than at some of the old Dodge shops, I have come away more confused than I went in, and feeling rather badly in need of a shower. And that was when they had seriously competitive product I really wanted! Hopefully that's been polished up a bit in the last few years. These folks need a hit here...
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