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#1441 of 1475 Re: fushigi.... [iluvmysephia1]
Nov 06, 2012 (5:37 pm)
Mitsubishi will be here for years and years and years and years and years. And years......Y'all hold yer breath waiting for their American demise
Of course, you did say the same thing last year about Suzuki, May 27th to be exact...
Suzuki does just fine without income from sales in the NA marketplace. Because they are making the bulk of their money from the Asian countries. They have their other endevours, including motorcycle manufacturing and making small cars for the people of India.
Look for them ta stay in the U.S. marketplace for a long, long time.
I know you love Mitsu, iluv, but you may yet have to return to your cherished Kia for your next automobile! Two years out, right?
#1442 of 1475 Re: Nope... [nippononly]
Nov 06, 2012 (11:42 pm)
***Disclaimer*** I'm a pragmatist and not brand-biased. The below is FYI.
Nippon, while you are correct that they are running below capacity (and break-even), no company in their right mind would invest $100 million (minus the $29 mil in tax breaks) in a plant just to turn around and get rid of it a couple of years later. Production is currently projected at 50k units expected to rise to 70k units within 2 years. 70k units also happens to be the break-even point for the plant. Once Mitsubishi adds another model the plant will easily be profitable.
Mitsubishi is already producing almost 60% of its cars outside of Japan and is planning to move more production abroad due to the strength of the Yen (as are most Japanese automakers). Within the next 3 years, Mitsubishi's plan is to make Japan the R&D hub, produce kei cars, the Pajero/Montero/Shogun, and a good portion of the RHD supply for Japan. The rest will be manufactured abroad.
In regard to the product Mitsubishi pulled off the market, only the Galant is of any consequence. The Eclipse and Spyder were low-volume and rendered un-competitive with the launch of the Genesis coupe and obsolete with the arrival of the BRZ/FR-S twins. The Endeavor and Outlander were too close in size. Mitsubishi has confirmed that they will not develop their own midsize, though that does not rule out an OEM supply agreement with another manufacturer (Nissan and Mazda come to mind).
While sales are down due to the phase-out of the above mentioned nameplates, sales of the surviving models are up a cumulative 7%.
Mitsubishi's dealer network is roughly twice the size of Suzuki's and they have survived on thin margins, bolstered by used car sales. Mitsubishi doesn't need more dealerships until their sales volume grows. Otherwise their margins for the dealerships would be squeezed even further.
Mitsubishi actually does have national advertising, it is simply much smaller (only about $200 mil) compared to say Hyundai or Toyota. Also, they tend to focus more on on-line and social media rather than the more expensive TV ads.
While certainly not a massive hit, not all, and not even most, reviewers "heavily criticized" the Outlander Sport. If anything they felt the car was under-powered, especially with the CVT. Consumers seem to be happy with it and it is Mitsubishi's best selling model.
Also, the regular sized Outlander is actually well regarded, with recommendations from Consumer Reports, Cars.com, US News, etc. The next gen Outlander will go on sale in the U.S next summer, which should boost sales.
Regarding vehicle preferences, Mitsubishi is in the two fastest growing segments, the small CUV and compact CUV segments. Their absence in the midsize sedan, as you correctly point out, is a problem though. It is still the largest passenger vehicle segment in the U.S.
Finally, I completely agree with you that Mitsubishi must do a better job at marketing themselves and providing ad support for their dealerships. The dearth of marketing and PR has lead to a large amount of misinformation and misconception about the brand. Forgive me for saying this but you make a good example of that...
#1443 of 1475 Re: Nope... [psychogun]
Nov 07, 2012 (8:18 pm)
While certainly not a massive hit, not all, and not even most, reviewers "heavily criticized" the Outlander Sport.
"Though it's an agreeable urban runabout, the 2013 Mitsubishi Outlander Sport is outclassed by other small crossovers that are either more practical or more fun to drive."
"Would I consider this over a Chevrolet Equinox or a Volkswagen Tiguan? Not with this drivetrain."
Car and Driver
"Given Mitsubishi’s perilous predicament in the U.S., we’re disappointed that the Sport seems to have received little thought beyond combining the Outlander’s styling with the Lancer parts bin.
If someone told me that the Mitsubishi Outlander Sport was to be my daily driver for the next five years, I think I'd fall to my knees and weep.
The horrendous engine that bellows from behind the dashboard of the all-new Mitsubishi Outlander Sport, on the other hand, is bad enough to strike this crossover off of any recommendation list.
Consumer Reports hated the ride, the handling, the weak engine, and the terribly noisy CVT. "The Outlander Sport is not that great to drive".
I followed Inside Line's blogs on it with their long-term car, and they sounded a negative tone all year long:
Early impressions of the 2011 Mitsubishi Outlander Sport engine were unanimous. "It lacks intestinal fortitude," was a favorite. "Slower than dial-up," was a close second
Acceptance of the velocity challenges inherent in the Outlander was one thing; noise was another. Executive Editor Michael Jordan explained, "For me, it's not the speed that really matters here; instead it's the sound. If the engine sounds willing, then the time passes happily. Unfortunately this engine does not sound happy.
Fact is, the Mitsu's fuel economy was disappointing the entire year. After 20,000 miles our single best tank was just 27 mpg, and we averaged 23 mpg for the duration of our test. That's well behind the Outlander's 24 city/29 highway mpg EPA ratings.
Now those are the sources I read regularly, so you will forgive if I got a strong impression that this might be the worst new car on the market in 2011. Just now I stumbled across a review from a website called Mother Proof that apparently really liked it, so the criticism was not as universal as I thought.
And I did find a couple of reviews that applauded it for being a very good value, with a low low base price and a relatively spacious interior for such a small spud.
So, misconception and misinformation? Well, if you must, then I will wear this mantle.
But Mitsu really needs to move the needle with every new model it introduces, I think, because it is so far off the radar of most of the buying public, which is a lot of the point I was trying to make with my earlier post.
There is one crucial difference between Suzuki and Mitsubishi actually - Mitsu is basically its own bank in addition to other giant industrial components of the Mitsubishi Group back in Japan, so it can continue to finance American operations indefinitely if it wants to I suppose.
As for the plant in Normal, I wasn't suggesting they would try to "dump it" but they badly need a partner to defray the overhead costs there, and there doesn't seem to be one forthcoming.
#1444 of 1475 Here's a fresh pic of the '14 Mitsubishi...
Dec 16, 2012 (3:22 pm)
2014 Mitsubishi Outlander
The silver is treating it right IMHO.
#1445 of 1475 Re: Here's a fresh pic of the '14 Mitsubishi... [iluvmysephia1]
Dec 16, 2012 (6:24 pm)
Just waiting for the PHEV version.
Dec 17, 2012 (12:19 pm)
are you thinking you're wanting a 2014 Mitsubishi Outlander - PHEV version? The one above looks awesome. And now after getting my very own Mitsubishi I know they are just as awesome as I thought they would be ta own. I had a fellow employee at an Arizona workplace inform me that "engine will run forever!" That is, of course, my 2008 Mitsubishi Lancer GTS and it's 2.0L I4 152 horse, 148 ft-lb's of torque motored Mitsubishi.
So far the ride has been excellent. I would (and do) recommend Mitsu's to anyone who will listen ta me. I can really find very few, if any, faults the car has, nothing that would stop a purchase. And those tiny faults (which are so small you'd need a very powerful New Mexico grade telescope ta see them) are not so negative that they overshadow all of the positives the compact sedan has to offer.
It'll be fun to watch the development of the new Outlander for 2014. It looks great ta me!
#1447 of 1475 Re: fushigi... [iluvmysephia1]
Dec 18, 2012 (5:19 pm)
I am thinking about it. Maybe not a '14 though since my '10 Outlander only has 27K miles on it. It'll also depend on the pricing and the specs. What kind of fuel economy improvements they can offer. And, it'd be nice if they built it at the Normal plant (though that's unlikely at the moment).
#1448 of 1475 Re: fushigi... [fushigi]
Dec 18, 2012 (5:54 pm)
I'll see how Mitsu's doing in a couple of years when my wife's ready to replace our '07. I just bought a '12 Mustang, so I plan on keeping the '07 for winter and trailer hauling duties.
Dec 20, 2012 (3:14 pm)
how's that 2012 Ford Mustang treatin' ya?
#1450 of 1475 Re: ttmanyfumes... [iluvmysephia1]
Dec 20, 2012 (5:13 pm)
I really like it. Surprisingly good daily driver, I got the premium trim with heated leather, pony pack and 305 horse six with the six speed manual. Drove home from work today in a snowstorm, did pretty good with a couple hundred pounds of sandbags in the trunk. Only thing that dissapoints is the gearing, I think they're 2.73's, you gotta downshift and wind it out to really get it moving.