Last post on Oct 05, 2013 at 1:21 PM
You are in the Automotive News & Views
What is this discussion about?
#1411 of 1475 Re: mitsu electric car lease [oldfarmer50]
Mar 23, 2012 (1:13 pm)
I couldn't say for sure but it ought to be in line with what other $30K-ish cars cost to lease, give or take some. Maybe less if the lessee gets to take the tax credit. You might check the official page periodically to see if they say anything: http://i.mitsubishicars.com/?ic=MN_vehicle-menu_100007_04012011
I would think they'd have to undercut whatever lease rates are on a Leaf since Leafs cost more.
#1412 of 1475 Mitsubishi Product Launches
Mar 23, 2012 (10:18 pm)
Per the German automotive industry publication kfz-betrieb ( http://www.kfz-betrieb.vogel.de/neuwagen/handel/articles/357943/ ), Mitsubishi is planning to release new vehicles in Germany as follows:
Fall 2012 - New Outlander (as shown in Geneva) and ASX (Outlander Sport) with a slight face-lift (view here: http://www.motorauthority.com/news/1074416_2013-mitsubishi-outlander-sport-spy-s- hots )
December 2012 - European spec version of the Mirage (a.k.a. Global Small)
2013 - New Outlander Hybrid (as seen in Geneva), next gen Lancer and Lancer hybrid (!!!)
2014 - Pure electric version of the Mirage (Global Small)
While the above is intended for Germany, it is likely that U.S. market introduction for the models above will be very similar or lagging by no more than 6 months.
#1413 of 1475 Re: Mitsubishi Product Launches [psychogun]
Mar 24, 2012 (5:56 am)
I admit to being pretty interested in the PHEV Outlander. If pricing works out I would be pretty tempted to trade my '10 GT before my customary 8-11 years of ownership are over. If it hits Germany/EU in 2013 it won't see our shores until late 2013 or 2014. Plenty of time for reviews to come out and real-world usage experiences to be documented.
Mitsu hasn't sold the Mirage here for a few years to my knowledge. I wonder if they'll market it here to compete with the likes of Fit, Yaris, & Sonic.
#1414 of 1475 Re: Mitsubishi Product Launches [fushigi]
Mar 26, 2012 (8:46 am)
Per the prognosticators at Autonews, we should see the PHEV Outlander by Fall of 2013 (Japan will get the PHEV version first, either late this Fall or Q1 of 2013).
With Mitsubishi's limited brand recognition (and even more limited brand appreciation/respect), they will really have to invest heavily into marketing themselves in the U.S. Pricing will be part of that. Mitsubishi will not be able to command the same price premium as Toyota for the PHEV technology. I am hoping prices for the PHEV will start just below $30k. Above that they are pricing themselves into the size territory of the Highlander...
The Mirage is expected to make it to the U.S. as well. The Fiesta,Fit, Sonic, & Yaris are all actually slightly larger that the Mirage. The Mazda 2 is closest in size but features a larger engine (1.5l) vs. what the Mirage has been announced to carry (1.2l).
I have a number of concerns with the Mirage in its current form. The car was designed according to the rules and requirements of the Thai governments eco car tax program. Fuel economy, size, pricing, emissions and even styling elements are dictated by the aforementioned.
In my humble opinion, the exterior needs to be revised to make it look more substantial and acceptable to American consumers. The same goes for the interior, which will need upgraded materials, technology, and a more upscale design. While Mitsubishi will be able to market the car based on its excellent fuel economy, I believe the U.S. consumer still wants a quality car ( i think the slow sales of the iMIEV are proof of this).
#1415 of 1475 on the 5 biggest losers list
Jun 02, 2012 (10:52 pm)
Glanced at my latest update e-mail from Auto News today and noted that Mitsu is on the "5 biggest losers" list for brands that fared the worst in sales. Mitsu is on both lists - the month of May and year-to-date for 2012 vs the same time last year.
Down 26% for May, down 23% for the year at the same time the overall market is up 13% and tongues are wagging about what an amazing recovery the auto industry is having this year.....
Seems like a little less i-Miev, a little more hyper-competitive midsize sedan and crossover might be what is needed......
#1416 of 1475 Re: on the 5 biggest losers list [nippononly]
Jun 03, 2012 (5:46 am)
Galant, Eclipse, and Endeavor production ended & all they're doing is selling down the inventory on those models.
So in effect it shouldn't be a surprise that sales are down - the number of models is down as is the segments they compete in. But the reporters seem to gloss over things like that.
Still, it is a concern. The i is not going to be a sales driver of any significance. The do indeed need a midsize sedan. I don't think they need any other CUVs in the lineup, though. I'd rather they focus on making the Outlander Sport a better vehicle - mostly by addressing the powertrain (too buzzy, power is laggy).
The regular Outlander - my ride - could use some upgrades: Ditch or redesign the 3rd row, get the hybrid to market, and figure out how to make the 2nd row seats fold flat into the floor instead of tumble forward.
Lancer's fuel economy is now lagging as well. You really need 38-40MPG to get the consumer's attention.
Still, I remain hopeful. While the i won't sell in high numbers it does give them the experience to roll hybrid & EV tech into the more mainstream vehicles.
Aug 07, 2012 (11:45 am)
that Mitsubishi might reintroduce the Lancer to the U.S.? Why not? They have not done well with products aimed specifically at America, and the Lancer is apparently Japan's #1 subcompact for fuel economy.
Of course I would understand if they want to take a wait-and-see approach with that car class below traditional subcompacts, currently occupied by Scion iQ and Smart ForTwo, with perhaps the Fiat 500 thrown in for good measure. Sales are not strong overall, but they are up by huge percentages (200%+) for those few models.
Meanwhile, every place I turn I read more bad press about the Outlander Sport, mainly because several magazines/websites have a long-term model in their fleet and everybody hates having zero power and a consequently over-taxed engine made loud and buzzy by the CVT.
#1419 of 1475 an artice at Auto News today
Aug 27, 2012 (4:44 pm)
caught my eye because it was discussing the American futures of two of the Japanese second-tier automakers. In the case of Suzuki, I really do think that it will withdraw from the U.S. in the next couple of years. But in the case of Mitsu, the future is less certain, although I could easily see it withdrawing by 2020. Some of the stuff the article mentioned was startling:
In an overall market up 14 percent, Mitsubishi sales are off 29 percent to 37,067 through July.
...With so few new products on the way it is hard to see how the two brands can pull themselves off the floor. The sources say all Mitsubishi has in the works are a restyled Outlander due next summer, and a plug-in hybrid version of the Outlander probably arriving early in 2014.
Mitsubishi launched the Outlander Sport in 2011, but its four U.S.-built nameplates -- the Endeavor crossover, Eclipse coupe, Eclipse Spyder convertible and Galant mid-sized sedan -- have been phased out in the past year.
The Lancer, which went on sale in the United States in 2007, has had no major updates and won't get one until early 2015, according to a source with knowledge of the plans. That's an eternity in a brutal segment with such competitors as the Honda Civic, Hyundai Elantra, Toyota Corolla and Ford Focus.
The Lancer is fading fast. Through July, sales dipped 20 percent to 9,859 units from the same period last year.
...Still, one Mitsubishi insider, who requested anonymity, says the company hasn't given up on the United States. He said more product is in the pipeline beyond the 2015 model year.
They have no midsize sedan or large crossover, two of the very hottest segments among car sales. Their compact car is mostly sold to fleets. Their midsize crossover, another super-crucial segment for sales, is a virtual unknown. Mitsubishi dealers are dying on the vine, and I wonder how they will even GET to 2015, let alone beyond it, with so little product.
Of course, they are making all the right noises about how committed to the American market they are, just like every company ever has that pulled out of the North American market a week later.
All of the reviews I have seen of the Outlander Sport are negative, yet at the refresh going on sale soon Mitsubishi gave no attention to either of the most-complained-about aspects of the car, the engine and the CVT. And what else do they have?
Will Mitsu be gone from the U.S. by 2020? Unless they partner with a much larger car company for product, or these mysterious models "in the pipeline beyond 2015" are all that and a lot more , I would think so, and that's assuming they can make it to 2015. When we look at what they might bring to market in the 2015-2020 timeframe, I am tempted to look back at the 2007-2012 period. By 2007 Mitsu's sales had already suffered steep declines. Even though sales were dropping like a rock, what do we see them offering today to turn their fortunes around? With so little fruit from the last 5 years and nothing in the next 3, why would we expect things to get much better after 2015 even if they do have new product coming?
With sales of only 50,000-60,000 vehicles per year, it must be hard even to raise the revenue to do advertising and whatnot, which just hastens the downward spiral. I predict they will be forced into a partnership with another car company, and with the western automakers not looking for any buddy-ups right now, I wonder who it will be. Perhaps the Chinese? They saved Volvo after all...
#1420 of 1475 Re: an artice at Auto News today [nippononly]
by Stever@Edmunds HOST
Aug 27, 2012 (5:37 pm)
"The product is old…and the prices are too high...I don’t know why people buy a Mitsubishi."
That's a quote from...drumroll... the CEO of Mitsu Australia.