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Automotive News & Views Mitsubishi News
1057 messages, Last post on Nov 23, 2009 at 5:58 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Mitsubishi's October sales down 48% to under 3900 units. This is really bad. 
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all I can say about your post just above is  . Poo! |
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Replying to: oldfarmer50 (Nov 09, 2009 3:44 pm)
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Replying to: fushigi (Nov 10, 2009 5:21 am)
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Replying to: mikevegas06 (Nov 11, 2009 3:40 am) Everyone I know who owns any Mitsubishi vehicle raves about it. So what's the problem? Do they not spend enough ad money or is it the media bashing? I wonder.
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Replying to: oldfarmer50 (Nov 11, 2009 8:07 am) |
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Replying to: toomanyfumes (Nov 11, 2009 3:54 pm) Not enough dealers? Australia has about 21.4 million people and "200+" Mitsubishi dealers. The US has about 304 million people and "500+" Mitsubishi dealers (that was in '07). Then again, Subaru "only" has about 600 US dealers. Can't find a number for Suzuki off-hand. |
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Replying to: steve_ (Nov 11, 2009 6:17 pm)
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Replying to: steve_ (Nov 11, 2009 6:17 pm) Mitsubishi's main problem is that their ad/marketing/PR budget is minuscule. When is the last time you've seen a Mitsubishi ad on TV? For me it's months. For consumers it's out of sight out of mind. Mitsubishi's second problem is their lack of brand recognition (both in terms of "what" and "how good"). Say Mitsubishi to the average Joe and they will say TV, A/C, or "damn Jap plane that attacked Pearl Harbor" (seen just recently on an autoblog comment. I also apologize if I offended anyone with the preceding statement). I am not kidding here. Thus, not only is Mitsubishi not known by consumers as an automaker, those that do know about them have a negative perception of the brand. This perception is further compounded by the survey-based studies from J.D Power, CR, and others the media eagerly shoves down consumers throats. If Mitsubishi wants to sell more cars, they need to ramp up advertising, get a stellar PR agency that can distance the company from the past, and improve the customer experience at the dealership (both sale and service).
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Replying to: psychogun (Nov 12, 2009 9:46 pm) A decade, but I killed my TV.  I notice that there's currently a Mazda ad in the right sidebar here (obviously they need to buy a bunch of ads from Edmunds). It's been 60 years since WWII, so I really have to wonder if Pearl Harbor is much of a factor (if people have heard of Mitsu, they still probably don't know that they made the Zero). The last batch of PR problems was the sex discrimination case that cost Mitsu a small fortune, both in cash and goodwill. But I hear even less of that than the "Japanese" comments. I dunno - the conglomerate is so big maybe they're just too unwieldy (just now learned that they own Nikon; had no idea). You'd think that the 5/60, 10/100 warranties would help but you don't hear much about them either - it's always Hyundai. Maybe the cars seem too boy-racer for most people? And the cheapest Lancer is still thousands more expensive than a base Versa or Accent (ignoring size and feature content). Iluvmysephia1 is always posting links to their concept and electric cars. Maybe it's going to take one of those "halo" cars to finally get some traffic into the showrooms. Or a free D40 in every glovebox. |
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