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Mitsubishi News

1059 messages,  Last post on Dec 01, 2009 at 7:11 PM

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What is this discussion about? Mitsubishi


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#1038 of 1059
Re: The Normal plant's 3 millionth vehicle rolls out... [mikevegas06] by oldfarmer50
Nov 05, 2009 (4:35 pm)
Reply

Replying to: mikevegas06 (Nov 05, 2009 3:46 am)

"...Has your wifey been driving it any?..."
 
Mrs. farmer drove it exactly once. Proclaimed it "Too much car for me" and now only rides in it. I get my teasing in by taking corners at 60 that she takes at 30 in her PT Crusier.
 
As for winter, I've just bought a new (to me) 22 year old van which will be my winter beater and spring farm hauler. The Eclipse will never go out in the snow and salt.
#1039 of 1059
Not Good by oldfarmer50
Nov 09, 2009 (3:44 pm)
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Mitsubishi's October sales down 48% to under 3900 units.
 
This is really bad.
#1040 of 1059
oldfarmer50... by iluvmysephia1
Nov 09, 2009 (4:03 pm)
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all I can say about your post just above is .
 
Poo!
#1041 of 1059
Re: Not Good [oldfarmer50] by fushigi
Nov 10, 2009 (5:21 am)
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Replying to: oldfarmer50 (Nov 09, 2009 3:44 pm)

Definitely not good. I have my eye on a 2010 Outlander but they aren't due out for another week or more and even then I won't buy right away.
#1042 of 1059
Re: Not Good [fushigi] by mikevegas06
Nov 11, 2009 (3:40 am)
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Replying to: fushigi (Nov 10, 2009 5:21 am)

Hopefully, the new models like the i MiEV and it's gasoline powered twin the i car will help turn things around or at least stop the bleeding. I'm not sure what's taking the gasoline powered i to get here though. Seems like they would introduce it first (like in 2010 for the 2011 model year) and then release the electric version (in 2011 for the 2012 model year).
#1043 of 1059
Re: Not Good [mikevegas06] by oldfarmer50
Nov 11, 2009 (8:07 am)
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Replying to: mikevegas06 (Nov 11, 2009 3:40 am)

I for one can't understand why Mitsu doesn't sell more cars. I am very happy with my Eclipse. I recently sat in a Dodge Challenger and the new Camaro and they didn't have any more room despite being much larger and very much heavier. Other cars I've driven just can't compare when it come to the smooth power of a Mitsubishi product.
 
Everyone I know who owns any Mitsubishi vehicle raves about it.
 
So what's the problem? Do they not spend enough ad money or is it the media bashing? I wonder.
#1044 of 1059
Re: Not Good [oldfarmer50] by toomanyfumes
Nov 11, 2009 (3:54 pm)
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Replying to: oldfarmer50 (Nov 11, 2009 8:07 am)

I wonder why they don't sell more either. The Outlander is a cool, unique small SUV and the Lancer is one of the best looking small cars out there.
#1045 of 1059
Re: Not Good [toomanyfumes] by steve_ HOST
Nov 11, 2009 (6:17 pm)
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Replying to: toomanyfumes (Nov 11, 2009 3:54 pm)

wonder why they don't sell more either.
 
Not enough dealers?
 
Australia has about 21.4 million people and "200+" Mitsubishi dealers.
 
The US has about 304 million people and "500+" Mitsubishi dealers (that was in '07).
 
Then again, Subaru "only" has about 600 US dealers. Can't find a number for Suzuki off-hand.
#1046 of 1059
Re: Not Good [steve_] by mitsfan
Nov 12, 2009 (6:52 pm)
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Replying to: steve_ (Nov 11, 2009 6:17 pm)

I think it goes beyond dealers. If they only sold 3900 car for the month of October that means 3900 div -- 500 = averages 8 cars per dealer per month. How can you pay your sales people, parts people and even keep your service dept open, not even counting overhead with that kinda of volume.The Mitsubishi plant in Normal has to be all but done since most of those volumes sold did not even hardly include the Gallant ,Eclipse and Endeavour. This is very sad for all us Mitsubishi owners
#1047 of 1059
Re: Not Good [steve_] by psychogun
Nov 12, 2009 (9:46 pm)
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Replying to: steve_ (Nov 11, 2009 6:17 pm)

mitsfan is correct, the dealer network is more of a result than cause of Mitsubishi's poor sales.
Mitsubishi's main problem is that their ad/marketing/PR budget is minuscule. When is the last time you've seen a Mitsubishi ad on TV? For me it's months. For consumers it's out of sight out of mind.
Mitsubishi's second problem is their lack of brand recognition (both in terms of "what" and "how good"). Say Mitsubishi to the average Joe and they will say TV, A/C, or "damn Jap plane that attacked Pearl Harbor" (seen just recently on an autoblog comment. I also apologize if I offended anyone with the preceding statement). I am not kidding here.
Thus, not only is Mitsubishi not known by consumers as an automaker, those that do know about them have a negative perception of the brand. This perception is further compounded by the survey-based studies from J.D Power, CR, and others the media eagerly shoves down consumers throats.
If Mitsubishi wants to sell more cars, they need to ramp up advertising, get a stellar PR agency that can distance the company from the past, and improve the customer experience at the dealership (both sale and service).

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