Last post on Apr 13, 2013 at 4:51 PM
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Kia Optima, Sedan
#447 of 472 2013 Optima EX with Premium Pkg & Technology Pkg
Jan 01, 2013 (1:43 pm)
Purchased: 2013 Optima EX + Premium Pkg + Technolgy Pkg + (free Cargo Mat, Net and Tray)
$24,700 (Optima EX + options) + $2051.25 (Taxes, Title and License) = $26,751.25 Out The Door
I think any person in the market for a new Kia can use the “You Pay the Same” Kia national sales incentive (expires on 01/07/13) as part of your negotiation with any dealership. I think it helped me in my negotiations with the dealership where I purchased my 2013 Optima EX and they weren’t in the program.
I emailed about 10 Kia dealerships in Minnesota asking for quotes on an Optima EX with the Premium Pkg in the evening on December 30. On December 31 I had 4 telephone calls (between 8am and 10am) in the morning from salesmen wanting to discuss my interest in the Optima EX. The first question I asked was if the dealership was part of the Kia voluntary incentive program called “You Pay the Same”. Not one of the salesmen knew about the program so I educated them by reading the Edmunds and Kelly Blue Book explanations of this incentive.
The universal response from the salesmen was they would check on the program. The reason I say it helped me buy my Optima EX was when I connected a second time with the dealership from which I did purchase the Optima, I was routed to the new car sales manager and he said the dealership was not part of the You Pay the Same program but he would give me the same price. He then quoted $23,900 for the Optima EX with Premium Pkg. Edmonds shows this combination as $25,365 dealer invoice and $27,225 MSRP.
$25,365 invoice - $1,000 Competitive Bonus - $500 You Pay the Same = $23,865 near $23,900
About 10 min to 15 min of negotiation with the sales manager resulted in me buying a 2013 Optima EX with Premium Pkg and Technology Pkg for $24,700 (and they threw in the Cargo Mat, Net and Tray). I was more interested in the Technology Pkg when the sales manager told me the back-up camera in the Premium Pkg was 3 inches wide and the back-up camera in the Technology Pkg was 7 inches wide (paying $600 less for the Technology Pkg didn’t hurt either). My only other cost was TTL ($2051.25) and the dealership filled my gas tank before I drove home.
Actually two dealerships returned a bid based on the You Pay the Same program. The second dealership returned a bid in the afternoon of $23,875 via email but I had already purchased my Optima.
Final thoughts: My feeling is by asking about the Kia You Pay the Same incentive I changed the negotiations from looking at the MSRP to looking at the dealer invoice. I also think asking the salesman bout a Kia incentive program they knew nothing about put me in a better negotiating position.
I also had that feeling December 31, 2012 was an important day to the dealership: end of month, end of quarter and end of year.
Best wishes in 2013
#448 of 472 Re: questions on Optima EX incentives & a CHALLENGE [tseverson1]
Jan 01, 2013 (1:50 pm)
CHALLENGE: my report on finding a Kia dealership using the "You Pay the Same" incentive program.
Of the 4 salesmen I talked to about the Kia “You Pay the Same” incentive program in the Minneapolis, MN area, NONE knew about the program.
Read my post #447 with title: 2013 Optima EX with Premium Pkg & Technology Pkg.
In that post explain why I believe it is beneficial to use the “You Pay the Same” in any negotiations with a Kia salesman.
Jan 02, 2013 (6:37 am)
On October 13, I purchased a black 2013 kia optima ex w/prem & tech packages at Southpoint Kia in Austin ,tx ( I live in SA but started calling around and austin gave me best price) Price after rebates ($1500 total rebates- $500 for kia motor finance and $1000 because my husband owns 04 optima) but before ttl and f & I extras was $24910. I bought service contract for $1100 but no gap. I absouletely LOVED this car ..I was averaging 30-32 mpg which was my main reason for buying the car (gas). It helps that it looks great. Long story short..I was in an accident on 12/18, I was/am ok but the car is now totaled. My first thought DMN..I should have gotten Gap. Anywho, I am blessed and am actually going to walk away with $1500 after loan paid off despite not getting gap. So had to replace my car and yesterday just purchased the tit. silver 2013 kia optima sx (not limited) w/tech and prem package. I called same dealership, my sales guy was no longer there but of course they were happy to help me. Paid $27505 (invoice less $2500 rebates). plus ttl I did get gap this time and I got them down to $800 on the service contract. I will cancel the service contract I bought on the totaled car and get a 95 % refund since only had it for 2 months. I did alot of research and think I got a great deal. Hope this helps. PS- It is wise to get gap..unless you put alot of $$$$ down.
#450 of 472 KIA new incentive for Jan 2013?
Jan 03, 2013 (11:32 am)
Does anyone have access to information on what the new incentives for the Optima will be? The current deals end 1/7/13. I am only eligible for the $1000 lease incentive at this time. I don't qualify for the $2000 competitive cash, college grad or military so wondering if I should wait and see what comes out next. Sometimes new deals are worse, sometimes better... Thoughts? Currently the best deal I can find on the SXL is $31,537-$31,800. I am in SW FL.
Jan 12, 2013 (11:52 am)
bought this week a 2013 ex with premium. msrp 27350. paid 23712 and got 8500 for my 2007 saturn which is on the upper end of what it was worth. very happy with car and deal. now 2 of my 3 cars are kia. also have 2011 sorento ex v6 built the first week the georgia plant was open.(10/29/2009) that been a great car also.
#452 of 472 EX Premium and Tech Package
Jan 26, 2013 (5:48 pm)
Just bought a Titanium EX with Prem and Tech pkg OTD for $26377
Price $25829 - incentives + TTTL
Maryland taxes are 6% ouch...
Jan 30, 2013 (9:41 pm)
I purchased a Silver 2013 Kia Optima LX Auto (without convenience package) last weekend (Odometer: 15 miles).
Invoice: $21,175 (with destination fee)
Acc: $814 (Rear Bumper Applique, Cargo Mat, Cargo Net, Cargo Tray, Carpeted Floor Mats, Door Sill Applique, Auto-Dimming Mirror, iPOD Cable, Mud Guards, Wheel Locks)
Doc fee: $100
Student rebate: -$750
KMF rebate: -$500
Additional savings: -$1600
TOTAL after rebates and additional savings: $19,239 plus TTL.
I also had an offer for a White 2013 Optima LX Auto (without convenience package) last weekend (Odometer: 15 miles) for $18,790 plus TTL that had fewer accessories (Cargo Mat, Cargo Net, Carpeted Floor Mats, Door Sill Applique, iPOD Cable, Wheel Locks).
#454 of 472 Re: 2013 Optima EX with Premium Pkg & Technology Pkg [tseverson1]
Feb 07, 2013 (6:02 pm)
I bought EX with Premium and Technology- 29,100 MSRP paid $24,900
Plus VA sales tax, and $389 Processsing fee.
I also got a few hundred $ high on my trade than I anticipated. I got a few internet qoutes in advance, so negotiation only lasted 15 minutes. Easy and overall pretty happy
Feb 08, 2013 (9:06 pm)
Have driven a few new ones at work and what a sweet ride these are! Comfy seats, smooth ride and a nice dash...nicer than the Sonata truth be told, I like the look a bit better also. these were the LX models so the EX must really rock! Since these were rental units, they were base LX's but did have Sirius/XM which is very cool. A lot of the rental units that we move have SAT radio which makes longer treks a real pleasure especially when driving across southern Florida from Lauderdale to Ft. Myers/Tampa...go between the '60's, '70's and '80's channels and am a happy camper...especially love the cars with the controls on the steering wheel, a much safer way to go between channels.
Got to give Kia/Hyundai a round of applause...they are finally building cars that folks really want to buy and the excellent warranty is just the icing on the cake!
#456 of 472 Kia Optima EX - purchasing
Feb 23, 2013 (8:12 pm)
Good night all, I am currently looking into purchasing a Kia Optima EX maybe standard. I didn't know what would be a good purchasing price. I went to one dealership and was quoted MSRP 24735.00
359/month * 72(6 years) at 2.9%
based on good credit. My credit is above 750. I had dealer check last year and they said it was above 800.
What do you think. I am willing to pay out of pocket whole thing, but not sure if I should look for a better price. Thanks for any help.