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Kia Optima, Sedan
#5 of 508 Price for a "new" 2007?
May 20, 2008 (12:12 pm)
A dealer close to me is promoting "special purchase" a sale on 2007 Kia Optimas. These cars are new (no miles), but just didn't sell, and now this dealer has about a couple dozen of them. The 2008 model of the same car currently carries a $3000 rebate. I'm very interested in buying one of the 2007 models - if I can get a good deal. The problem is, I have no idea what the dealer paid for these cars. Do I negotiate the price as if it was a low mileage used car (based on Kelley Blue Book)? How much of a premium should I pay above blue book for a used 2007 given that this is a new car, with full factory warranty?
The Optima EX V6 I'm interested in originally stickered for about 24,700. According to a dealer e-mail, they are asking $19,200. But Kelley Blue Book for this same model used (even with very low miles) is $17,600. A near by Enterprise Rent-A-Car sales place has the same model 2007 - with fewer options and 30,000 miles - for about $12,700.
#6 of 508 Re: Price for a "new" 2007? [lifterguy]
May 21, 2008 (6:42 pm)
One of the problems with HyunKia is that they're busy getting rid of American talent and reverting to running things in Korean fashion. This means that they're building new cars way beyond the point of supply and demand. There's thousands of new Sonatas at the Alabama plant that the dealers don't want. This should mean a very good deal for you. I'd offer a bit over 16K for the car you cite and see what happens.
In my opinion there's not a lot of benefit in going with the V6. Not much more power, lower MPG's (although the four is none too good), and an expensive timing belt to replace.
#7 of 508 What's the going rate on Optimas?
May 31, 2008 (2:35 pm)
Now that Honda has pretty much eliminated the 2009 Fit from my fall car shopping list (by making VSC available only on the most loaded Sport + Nav trim, which I figure with AT will go for somewhere close to $19k), I am refocusing on other cars. The Optima has been on my list for some time, but with current incentives at $3500 and the refreshed 2009 Optima coming in the fall, I am thinking I could get a real good deal on a 2008 this fall.
So I was wondering what kind of deals people are seeing/getting right now? The trim I am interested in is the LX AT with the ESC package and Appearance package (which is required with ESC/ABS). With mats and $675 destination, MSRP is $20,110 and invoice (per Edmunds.com) is $18,755. There is a $3000 general rebate and a $500 competitive rebate (which I qualify for since I own a 626).
I have seen some Hyundai dealers offer as much as $2000+ off invoice on 2009 Sonatas, before rebates. If I could find a Kia dealer who offers a comparable discount off invoice, that would make the Optima I want a little over $13k + TTL. If I could get a price like that, it would be pretty hard to pass up. Wishful thinking?
#8 of 508 Re: What's the going rate on Optimas? [backy]
May 31, 2008 (5:46 pm)
My Optima's had no issues other than slightly disappointing gas mileage. I prefer the looks of the 08 to the Ford-like 09. 13K should be a compelling deal.
#9 of 508 Re: What's the going rate on Optimas? [backy]
Jun 17, 2008 (1:35 pm)
The Kia Optima proposes an interesting value proposition for me as well. I've always owned Hondas (Civics, Accords and an Integra) until my current car, a Mazda3 5-door. I love my Mazda, but at the age of 33, I've finally accepted the fact the manual transmissions and Atlanta gridlock don't mix. It's time for an automatic.
The Optima is actually a good looking vehicle, even when compared to Accord, Camry and Sonata. The Appearance package is a must-have for the price (17-inch wheels, fog lights, trip computer, leather steering wheel) as is the Stability/Traction Control with ABS. I priced an Optima LX 4-cylinder automatic with those two options at a local dealer- with rebates factored in, I could buy it for $16,000 plus tax (sticker is $20,025). That's a steal and I'd be a fool to pass it up, right?
I think the biggest obstacle is my own snobbery (Kia doesn't roll off the tongue as easily as Honda or Mazda). Then again, maybe driving a good looking, well-equipped mid-size car with a 100k mile warranty and payments less than a Honda Fit are just the cure for that!
#10 of 508 Re: What's the going rate on Optimas? [igozoomzoom]
Jun 17, 2008 (3:01 pm)
Agree 100%. The problem in my region--hopefully not in yours--is that LX I4s or even EX I4s are inpossible to find with the ESC package. So I am worried about finding one when it comes time for me to buy a car around October. Hope you have better luck.
#11 of 508 Re: What's the going rate on Optimas? [backy]
Jun 18, 2008 (2:42 am)
I've actually read several posts about the difficulty of finding one equipped with the ESC package. The quote I got from a dealer didn't actually confirm that they had the car on the lot, imagine that!
It really irritates me that the ESC package is an option rather than standard across the model range because it's the only way to get ABS! How can Kia even think about competing with any of the mid-size class leaders when every one of them has ABS standard on all trim levels. Even if they wanted to claim the low MSRP, they could simply make the ESC package a "standard" option and include it on all of the Optimas they build. Sending them to dealers without ABS is baffling to me....
ABS isn't even standard on the EX V-6 but it has leather and automatic climate control. Hyundai includes ABS, TSC and ESC on all Sonata models....that needs to trickle down to its Kia sibling.
And whlie they're at it, they could share the 3.3L V6 from the Sonata, too. That'd get me to upgrade from the 4-cylinder model. As it stands, I can't see much logic in paying for the 2.7L V6 (at least $1000 depending on trim level). You get 23 more horsepower, lose 1 mpg city and 3 mpg highway and pick up about 110 pounds in vehicle weight. The marketing folks really didn't think thru that one very well, I don't think.
Then again, I suppose they're working with what they have. The 2.7L V6 is just a slightly revised version of the V6 in the previous-gen Sonata, right?
#12 of 508 Re: What's the going rate on Optimas? [igozoomzoom]
Jun 19, 2008 (5:33 pm)
Although talking about platforms can be counterproductive, the Optima is more an enlarged Elantra. I'm not even sure the 3.3 would fit.
#13 of 508 Re: What's the going rate on Optimas? [csandste]
Jun 19, 2008 (6:30 pm)
The 2008 Optima is what, a couple inches shorter than the Sonata? And the 2009 Optima is about the same size as the Sonata. So sizewise the 3.3 would fit. I just don't think Hyundai WANTS the 3.3 in the Optima... it would then be direct competition for the Sonata V6. As it is, buyers can choose from a V6 with a little more oomph than the I4, or for a little more money a more powerful V6. I'm not saying I agree with that strategy, but I think that is what's behind the 2.7L in the Optima.
#14 of 508 Optima = Sonata
Jun 19, 2008 (6:34 pm)
Every source I have ever read says the Optima is on the same platform as the Sonata. It may not be quite as large as the current Sonata, but it's quite a bit bigger than the Elantra. If you're looking for an entry level, midsize sedan that has stability control and anti-lock brakes, you're probably better off looking at the Sonata - low end Optimas seldom have ABS / ESC. But if you're interested in a car with more options, there's good chance you can find an Optima EX with the safety package at a good price.