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Suzuki's US Future -- Good or Dismal

204 messages,  Last post on Mar 27, 2013 at 4:54 PM

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What is this discussion about? Suzuki, Automotive News

Messages Page 17 of 21

#155 of 204 joeyrab... by iluvmysephia1

Oct 20, 2011 (2:11 am)

I kind of like this concept from V-Dub-L-You.
 

2014 VW Bulli Microbus
 
186 mile range and 87 mph top speed.
 
"....saddle up, partner!" ~ Jim Carrey, 'Dumb and Dumber'
 
Tales of it going to be RWD as well.

#157 of 204 Step up...!!! by mumuxu

Oct 25, 2011 (6:19 pm)

It's a shame that Suzuki's success in bikes is not getting transferred to auto side of their business. I almost got Kizashi for my son but then I saw that almost in 100 miles radius there was no dealer....! Their bikes are pretty fast & reliable. Hope they can put it in their autos along with some aggressive selling!

#159 of 204 Re: Step up...!!! [mumuxu] by carthell

Oct 26, 2011 (5:39 pm)

Replying to: mumuxu (Oct 25, 2011 6:19 pm)
Well, the did that: sales at any cost (there's a link to it in this specific forum that was posted this past summer). The recession hit, and the dealer base collapsed. I wish Suzuki would do more, but I don't think that it is ready to use its more profitable markets (everywhere but the US) to subsidize its operations and marketing efforts here while the recession is an ongoing concern.

#160 of 204 WAVE GOODBYE by dealerworld

Jan 05, 2012 (3:19 pm)

THE WORD KAZASHI MEANS "GREAT THINGS TO COME" IN JAPANESE. I HAVE BEEN A GENERAL MANAGER OVER 8 CAR FRANCHISES (HYUNDAI,MAZDA,VOLKSWAGON,MITSUBISHI,SUZUKI,LINCOLN,FORD,FIAT) GOING ON MY 22ND YEAR. I HAVE BEEN A SUZUKI DEALER SINCE MAY OF 1988. HERE IS MY OPINION OF AMERICAN SUZUKI MOTOR CORPORATION'S FUTURE IN THE U.S. MARKET.
 
 I PERSONALLY THINK THAT THEY WILL PULL OUT OF THE U.S. MARKET BY THE END OF 2013. I BELIEVE THAT THE FOLLOWING REASONS HAVE ATTRIBUTED TO WHAT WILL BE THEIR DEMISE:
 
1-THEY HAVE NO NEW MODELS BEING INTRODUCED TO THE U.S. FOR 2012. THE SWIFT HAS STOPPED PRODUCTION AND WILL REMAIN THAT WAY.
2-THEY HAVE ANNOUNCED A 0 DOLLAR ADVERTISING BUDGET FOR 2012 IN THE U.S . YET THEY ARE SPENDING BILLIONS ELSEWHERE IN THE WORLD MARKET,
3-SUZUKI WILL NO LONGER PARTICIPATE OR HAVE A RELATIONSHIP WITH JD POWERS AND ASSOCIATES AFTER DEC 2011
4-NOT ENOUGH DEALERS TO HELP THEM SELL OR SERVICE SUZUKI VEHICLES FOR THE AMERICAN PUBLIC. THEY WERE GREATLY AFFECTED BY THE CLOSING OF MANY "LOW VOLUME " SUZUKI DEALERSHIP. CLOSINGS THAT WERE BROUGHT ON BY THE FACT THAT ANYBODY COULD OWN A SUZUKI FRANCHISE (EVEN FELONS) IN THE 1990'S
5-ALL PARTS TO REPAIR SUZUKI VEHICLES, MOST OF WHICH ARE NOT AVAILABLE IN THE AFTER MARKET WORLD, TAKE 5 DAYS FOR DEALERS TO RECIEVE. WAY TO LONG IN TODAYS SOCIETY.
6-AFTER BARELY RECOVERING FROM THE SAMARAI ROLLOVER ISSUE THAT ALMOST SHUT THEIR CAR DIVISION DOWN. THEY COME OUT WITH DAE-WOO KNOCKOFF VEHICLES THAT TARNISHED THIER VEHICLE LINES EVEN MORE AND IT IS VERY HARD TO OVERCOME.
7-VOLKSWAGON AND SUZUKI WILL NEVER ACTUALLY PRODUCE AND SELL A JOINT VENTURE VEHICLE IN THE U.S. BOTH #1 TOP VEHICLE EXECUTIVES ARE WAY TO ARROGANT AND WILL CAUSE ENOUGH CONFLICT TO STOP THAT VENTURE.
8-SUZUKI RUNS THE AMERICAN DIVISION JUST AS THEY DO THE JAPANESE DIVISION. THEY ADAPT FOR NO ONE.
9-THOUGH THE KAZASHI AND THE SX4 ARE VERY GOOD VEHICLES AND A START FOR THE RECOVERY OF THE SUZUKI OF AMERICA SALVATION. IT IS WAY TO LITTLE, WAY TO LATE.
10-SUZUKI HAS BEEN SUED AND LOST MORE LAWSUITS IN AMERICA THAN ANY OTHER CAR COMPANY. HOW DARE THOSE PESKY AMERICANS SUE THE MIGHTY SUZUKI FAMILY.
 
THESE ARE THE REASONS THAT SUZUKI WILL NO LONGER BE A VIABLE PLAYER IN THE U.S. MARKET.
ON THAT NOTE, IF MITSUBISHI'S NEW LINE OF CUTTING EDGE ELECTRICAL VEHICLES ARE NOT OVERWHELMINGLY SUCCESSFUL. AS I THINK THEY WILL BE, THEY WILL BE THE NEXT VEHICLE LINE DROPPING FROM THE U.S. MARKET.

#161 of 204 Those CAPITAL LETTERS... by iluvmysephia1

Jan 14, 2012 (6:40 am)

are killin' me! Ouch.

#162 of 204 Re: Those CAPITAL LETTERS... [iluvmysephia1] by nippononly

Jan 14, 2012 (11:00 pm)

Replying to: iluvmysephia1 (Jan 14, 2012 6:40 am)
And yet, I would echo about 8 out of the 10 points he made, and in fact I may have been first to present them in this forum in about 5 of those cases.....
 
I think he's right about Mitsubishi too, but that one may take a little longer, and in both cases it does depend on how long the Japanese execs wish to drop pennies here and pennies there keeping their American networks alive. I doubt that for either it is a major corporate cost, but because North America generates so little profit for them they will never make the investment here that would be necessary to increase sales volume from the trickle it currently is.

#163 of 204 Re: Those CAPITAL LETTERS... [nippononly] by steve_ HOST

Jan 26, 2012 (1:56 pm)

Replying to: nippononly (Jan 14, 2012 11:00 pm)
So much for the rumor mill that Suzuki is zapping their US ad budget. Inside Line reports that Suzuki is buying a 2012 Super Bowl ad to promote the Kizashi.
 
Suzuki Relies on Dogs To Pitch 2012 Kizashi in Super Bowl Ad (Inside Line)
 

#164 of 204 Re: WAVE GOODBYE [dealerworld] by lost18

Apr 04, 2012 (9:37 pm)

Replying to: dealerworld (Jan 05, 2012 3:19 pm)
Sorry, what? The Swift has stopped production? Since when?! AFAIK it's still being produced at 8 factories around the world. The Samurai rollover issue was a US issue only. It never came close to shutting down their car division. You do know that Suzuki is one of the largest car manufacturers in the world, don't you? The fact that they can't get their act together in the US has got to be highly embarrassing to them, and the entire leadership in the US and Japan responsible for that should be fired, but most of what you wrote is simply misguided IMO.

Messages Page 17 of 21

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