Last post on Jan 18, 2013 at 7:53 AM
You are in the Ford F-Series
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Ford F-150, Toyota Tundra, Chevrolet Silverado 1500, Dodge Ram Pickup 1500, GMC Sierra 1500, Nissan Titan, Car Buying, Truck
#488 of 577 new F150
Jan 29, 2008 (7:11 pm)
Horsepower is not the most important element in the volume half ton truck segment. Practicality, car like smoothness, capability, style, reliability are all more important than power or fuel economy. The biggest customer segment consists of mature baby boomers purchasing trucks for personal/family use or business/fleet use. That's why Ford and GM have the most tasteful, conservative styling in this product segment, and the biggest market shares; and Dodge/Toyota/Nissan have edgier styling for the younger customer, and are mainly competing for the first time truck owner.
Anyone who pulls trailers on a regular basis knows that it is stability not horsepower that limits speed (unless you're going up a very steep hill). Ford's idea of combining the electronics of roll control, traction control and brake control to manage trailer stability is the single best feature of this new F-150, and puts them one up on the others (at least temporarily).
Ford's marketing is also spot on in coming up with new premium editions. Again, because the typical half ton buyer today has more income than people expect, it's not just penniless cowboys anymore. The half ton has replaced the traditional large, rear drive Detroit sedan as the family vehicle of choice in many suburban and rural markets, hence the popularity of crew cabs. Crew cabs are also replacing large SUVs since they now offer as much comfort and luxury; more practicality and better towing. It was the 04 F150 that finally brought trucks to parity w/large sedans and SUVs in terms of comfort, luxury and driving dynamics.
True, the new F150 is an evolution of the 2004 model, not a radical revolution but the 2004 redo simply moved pickup truck comfort and smoothness one level higher for the industry than before and the new pickups from GM and Toyota were playing catch up in these dimensions.Since Ford has the largest market share all it needs to do is to prevent owners from switching to GM or Toyota on their next purchase. (I have yet to meet any truck owner that switched from Ford to Dodge or Nissan). This 2009 update is enough of a move to parity w/GM/Toyota on the most important features. To get the lead, Ford will have to introduce a good half ton clean diesel engine. I doubt that many buyers, except urban commuters, will find a boosted V-6 appealing in this segment even with a fuel economy improvement. But it will be good PR.
Horsepower and payload/towing numbers are more important in the 3/4 ton, 1 ton markets and here Ford has to work harder on its Super Dutys. The 6 liter diesel engine fiasco made some people switch to GM and to Dodge (more due to Dodge's Cummins diesel engine despite the rest of the truck). But where I live, which is one of the continent's number one truck markets, the Ford 250/350 still outsells GM and Dodge by a wide margin.
The typical long time truck buyer is VERY conservative. They have the highest brand loyalty in the automotive industry.
That's why the leaders: Ford/GM can play it much more conservative than the other 3 challengers, who have to try different things just to get noticed.
The economies of scale that Ford has w/the F150 also allow it to drive prices down along the model cycle. Don't look at MSRPs, look at actual sales and lease deals at the dealership. Ford is more aggressive in these areas than GM in the half tons, and the other 3 don't have the e.o.s. to drive prices down in the cycle. Where I live you c/d get a 07 F150 for almost $100 less on similar lease terms compared to GM, and Toyota dealers weren't even trying to compete.
Ford knows that the whole industry is looking at their F150 sales numbers and this is one thing they will fight tooth and nail to preserve, with prices if need be.
Too bad, Ford doesn't have its act together in cars as much as it has in trucks.
#489 of 577 Re: new F150 [dino6]
Jan 30, 2008 (2:52 pm)
Great post. A very good breakdown of the market. I am hoping and praying i can purchase a new F-150 and give America one more shot at producing a quality, long term vehicle. My biggest concern is that Ford is not as financially stable as GM and has not pumped the necessary cash into their products to get the quality back up. I own both a 1998 Mercury Grand Marquis and 2007 Hyundai Elantra but have had several American and foreign trucks over the years in the family with perfect maintenance records kept and preformed. The horror stories of the GM and Ford truck transmission problems and fires still concern me, as does the relatively weak Ford truck warranty compared to the competition. Plus the current Silverado and Sierra have the most technical service bullitons out of any other full size truck but surprisingly, Ford, Dodge, Nissan and Toyota have the least.
I know TSB's are not recalls but the fewer the better on the serious ones and im not talking owners manual corrections. I must be cautious when spending 30 some grand on a half ton. I drive vehicles until its no longer practical for upkeep so i am a long term buyer and loyalty lies with a product that lasts. Ford burned us with the 98-02 Grand Marquis with the defective intake and dint extend the warranty until it was too late. Even the 07 Grand Marquis is still having random electrical issues and considering the car has had few changes over the last 6 years, even the last 25 years, continuing issues with such a simple design is not acceptable.
The rehash of the Ford Focus also disappoints with lack of refinement, unimpressive fuel economy, and still to be tested IIHS crash tests, the only ones that really matter. I want to really give the F-150 a try but at the very least Ford should match GM's warranty to show faith in the product. Depreciation must be brought under control as well. Even though i keep my vehicles for a long while, if I total a vehicle, its depreciation is a key factor in insurance pay out, although i always get GAP insurance as its cheap piece of mind.
The 09 F-150 certainly looks the part and i love the many ways to custom build one. I also want a nice ride and QUIET! I will be towing possibly a HI-LO travel trailer or Airstream. So the overall towing will not be too high, allowing me to opt for the more fuel efficient combo. No need for the 10,000 pound overkill, just wastes fuel and ride quality for my needs. I cant wait to drive one. I do expect refinement, better fuel economy, and improved durability. If they deliver? Sold! If not, let em rot! Maybe breaking up Ford and hiring management who knows what the hell they are doing will correct their greedy cost cutting mistakes. Time will tell.
#490 of 577 Re: F-150 best selling truck, but for how much longer?? [bigo08]
Jan 31, 2008 (10:39 am)
have to smile every time I hear Ford's ads touting they have the best selling truck for xx years.... Considering that GM makes both the Silverado and Sierra and they are basically the same truck except for some trim pieces, GM has had the title forever. Same for the Colorado and Canyon, S10 and Sonoma. Ford just wishes they were outselling GM (Silverado and Sierra combined). If GM wasn't so hard headed they would have dropped the GMC years ago and Ford couldn't even claim to have the title.
Feb 01, 2008 (2:40 pm)
Jan 08 / Jan 07 / +/-
F-Series...41,125 / 44,919 / -8.4
Silverado..36,122 / 38,393 / -5.9
Ram........19,902 / 24,379 / -18.0
Sierra......13,200 / 13,147 / 0.4
Tundra......12,073 / 6,321 / 91.0
Titan........3,692 / 5,226 / -29.4
Mark LT.....376 / 774 / -51.4
Bad month all around. The Tundra number is compared to the last of the old model, so still not a fair comparison... and it's much lower than what the new Tundra was doing through most of last year.
kcram - Pickups Host
Mar 03, 2008 (12:42 pm)
Feb 08 Feb 07 +/- CY 2008 CY 2007 +/-
F-Series / 52,548 / 55,251 / -4.9 / 93,673 / 100,170 / -6.5
Silverado / 44,096 / 58,696 / -24.9 / 80,218 / 97,089 / -17.4
Ram / 22,642 / 28,633 / -21.0 / 42,544 / 53,012 / -20.0
Sierra / 15,088 / 18,140 / -16.8 / 28,288 / 31,287 / -9.6
Tundra / 14,400 / 9,669 / 43.0 / 26,473 / 15,990 / 62.2
Titan / 3,794 / 6,058 / -39.9 / 7,486 / 11,284 / -35.0
Mark LT / 364 / 649 / -43.9 / 740 / 1,423 / -48.0
Even though Tundra numbers are up, this was still against the old smaller Tundra. They are still well below the pace they need for 200K annual units.
The American Axle strike has closed another GM plant, although they claim they have a 150-day supply of Silverado/Sierra already at showrooms. Chrysler said they had a 10-day supply of differentials for the HD trucks, then they would have to consider reduction or suspension of production.
kcram - Pickups Host
Apr 01, 2008 (12:17 pm)
Mar 08 Mar 07 +/- CY 2008 CY 2007 +/-
F-Series / 54,465 / 71,481 / -23.8 / 148,138 / 171,651 / -13.7
Silverado / 42,561 / 55,626 / -23.5 / 122,779 / 152,715 / -19.6
Ram / 26,318 / 38,301 / -31.0 / 68,862 / 91,313 / -25.0
Sierra / 15,919 / 16,503 / -3.5 / 44,207 / 47,790 / -7.5
Tundra / 14,311 / 13,196 / 8.4 / 40,784 / 29,186 / 39.7
Titan / 3,869 / 7,563 / -44.9 / 11,355 / 18,847 / -39.0
Mark LT / 387 / 805 / -51.9 / 1,127 / 2,228 / -49.4
Tundra numbers still adjusting to the design change.
In contrast, Hyundai had its best March ever.
kcram - Pickups Host
#496 of 577 Re: March sales [kcram]
Apr 01, 2008 (1:29 pm)
I wonder when Toyota figures it's newly designed Tundra going to hit their predicted 200K units per year? Or perhaps by now they figured that was a pipe dream? Even with their rebates, new prices, buying incentives they look to be substantially short of the 200K units. Now if we increase the time period of sales per 1.5 years they may have a chance.
#497 of 577 Re: March sales [obyone]
by KCRam@Edmunds HOST
Apr 02, 2008 (12:01 pm)
From March 07 to February 08, the Tundra sold over 207,000 units. Even the calendar year 2007, they were at 196 and change. They met their target already.
kcram - Pickups Host