Last post on Jan 18, 2013 at 7:53 AM
You are in the Ford F-Series
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Ford F-150, Toyota Tundra, Chevrolet Silverado 1500, Dodge Ram Pickup 1500, GMC Sierra 1500, Nissan Titan, Car Buying, Truck
#353 of 577 Re: TRUCK OF THE YEAR [b2900]
Dec 18, 2007 (9:05 pm)
Motor Tread announced today just after 1PM that the 2008 Tundra is the truck of the year!
Motor Trend picked the Silverado for 2007. The 2008 Silverado is essentially the same as the 2008 Tundra, except we now know how meaningless the Truck of the Year award is. They should have jumped on the Tundra tailgate and watched it crack, or taken into account the 2007 Tundra recalls. Oh well, Motor Trend never picks the same truck twice.
However, if Toyota can sell July's total of 23,150 trucks per month for the rest of 2007, it will have sold 221,740, and blown away its goal.
They need to sell something like 23,150 in December just to reach the 200K goal. That could be difficult, because they only sold 14,988 last month.
I don't see any signs of the juggernaut slowing down; sales have increased in each month the truck has been on sale, so meeting their goals - which seemed laughable in the truck's first few months - seems almost inevitable now.
The 200K goal is not inevitable. It's reachable if they up the already large incentives on the Tundra, but who knows if they're doing that?
Against its competition, the Tundra's sales are even more impressive. The full size pickup segment is down 4.7% so far in 2007, and every competitor is showing negative sales year to date but Toyota, which is up 56.5%.
Well, let's see. Up 56.5% for Toyota means they sell about, what, 5,000 extra Tundras a month? That's what Ford/GM sell in a day or two. It's not hard to grow sales like that when you develop a new model and have a huge marketing campaign. They spent $100 million to sell 60K more trucks this year. That works out to $1,600 per truck. Considering the incentives of up to $4600 they have offered to move these things all year, they are spending even more, not to mention that shiny new Texas factory they are officially ashamed of.
So, whose lunch is the Tundra eating, if its sales are way up in a falling segment.
Their own previous Tundra owners, mainly:
This article states 10% conquest rate on trade-ins from the Big 3:
I think they blew their own math, and it's actually about 20%. Any way you slice it, the Tundra conquest sales appear pretty insignificant.
#354 of 577 Re: TRUCK OF THE YEAR [mrgroovski]
Dec 18, 2007 (10:06 pm)
Whoops, I forgot that Motor Trend TOTY is that absurd award that only applies to "new" trucks.
To make the award even more absurd this year, they compare the Tundra to the only real new trucks this year, a few heavy duty 2500s and 3500s, and F450s if you can believe that. It's apples and oranges. Then they slam the big Chevy for it's fuel economy, and the F-450 for feeling "enormous and ponderous"? Of course it is compared to the Toyota, you morons, it's a totally different class of vehicle!
No buyer in their right mind would ever be comparing the Toyota to these trucks.
#355 of 577 Re: TRUCK OF THE YEAR [mrgroovski]
Dec 19, 2007 (4:11 am)
I remember thinking just like you 20 years ago about the Camry, Thinking why would people buy this car, well Camry is major seller if not the highest selling car in the market. In one year the Tundra sales figures are very impressive to say the least. If the Camry did what it has, the Tundra could very well eventually be in the same sales figures in the future. I sincerely am not here to kick stones rather I would like nothing better than seeing a better truck/car and in my opinion the Big Three is being challenged and that is good. If you are a Ford/ Dodge/ GM buyer rest assured your next truck will be built better and perhaps have a better resale value as a result of the Toyota Tundra raising the scale. Thatís not bad now is it?
#356 of 577 Re: MotorTrend? That is for cars? [mule4]
Dec 19, 2007 (7:37 am)
We work that tabacco farm with them trucks.. and we work them trucks hard now. Never head of no cattle farm now... was you meanin to say cattle ranch? That 52 GMC sure aint rustin or bustin, and we still workin it hard now. As for them tundra ones... we heard folks tellin of them tailgates bustin off, what say too this? How is them tunda ones gettin awarded for bustin tailgates? So much for them awards. We need ones that work hard and last long, not ones gettin awards from them magazines now. When is that forien factory goin figure this one out now? If your workin them farms and such, best stick with them big3 ones, thats for sure. Good luck on this one now!
Dec 19, 2007 (10:21 am)
Such nonsense posts here lambasting Toyota and its great truck, Tundra. It takes an adult to admit one has been "had." And Toyota has done just that to the GM truck world. The Tundra is a great vehicle. ALL Toyota has to do now is RAISE their cash incentives and they'll blow GM right out of the water. But they're afraid of the anti-Asian/Japanese back lash however.
#358 of 577 Re: TUNDRA [kgabehurt]
Dec 19, 2007 (11:52 am)
"But they're afraid of the anti-Asian/Japanese back lash however. "
You've got to be kidding right?
"ALL Toyota has to do now is RAISE their cash incentives and they'll blow GM right out of the water."
What?? $6K isn't enough? Now I understand where the Kool-Aid comments come from...
#359 of 577 Re: TRUCK OF THE YEAR [b2900]
Dec 19, 2007 (12:47 pm)
Well, the Tundra, and it's predecessor have been around 16 years now, without makiking nary a dent in the domestic full-sized market. Toyota finally learned that 7/8ths of a truck wasn't going to cut it, so, they came out with this bloated Tundra, with some apparent intial success. People are discovering that if you actually want to use these trucks, however, they aren't up to the task, just like the predecessors weren't.
I'm guessing Toyota won't come out with a bed with enough sheet metal and a truck frame up to the task of actually being used coupled with a totally debugged truck until 2010/2011. If they can deal with the coming sales decline in 2008/2009 without giving up on their quest, they'll need until 2016 at least to live down the bad reputation the current trucks are building up and lots of bucks for marketing. With very high loyalty rates for the Big 3, especially Chevy, it will take some suicidal moves or lack of competition by them, or a long, slow grind by Toyota to ever get close to becoming #1. They'll have to be consistently better, but they haven't displayed that they are up for it in the full-sized truck segment for the past 16 years.
#360 of 577 Re: TRUCK OF THE YEAR [mrgroovski]
Dec 19, 2007 (1:34 pm)
Interesting, your assumption is that Toyota which are close to becoming one of the biggest auto manufactures in North America with sales based on customer satisfaction, quality and higher resale will not be able to produce a full size pick up?
Second you state that the Toyota pickups of the past are not up to the task when it comes to work? Why then has the Tacoma still such a hot selling truck with one of the highest resale values in history. I drove a 2006 Tundra 4x4 and I sold it privately in one day. It did lots of work, pulled my 26 foot travel trailer, my 20 foot boat, Numerous times in the mud and I did not have one issue with it.
Consumers report is as follows.
#361 of 577 Re: TRUCK OF THE YEAR [b2900]
Dec 19, 2007 (2:31 pm)
Consumer auto guide by how stuff works? What is that suppose to be?
2006 Tundra is a winner compared to the 2007. I would've kept it if I were you. At least you know that your torque converter will last, your tailgate won't crack nor do you have to worry about your driveshaft being recalled.
#362 of 577 Re: TUNDRA [kgabehurt]
Dec 19, 2007 (2:53 pm)
I'm an adult, damn it! I'm (almost) 40.
I absolutely agree that Toyota is way better company than GM but this particular truck is not up to the usual Toyota standard. As for autos, Toyota is great like Honda, but this new Tundra is all hype as of now. It definitely has the potential to be great but it is too new and has some issues that need resolving. The Big 3 should not relax. This is all good for us comsumers.
But for now, if I have to buy, I'd go with a Chevy or GM. Maybe in a few years, Toyota will surpass GM.