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Full-size pickup sales - F-150 best selling truck, but for how much longer??

550 messages, Last post on Nov 15, 2009 at 7:37 PM
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That MotorTrend is for cars now... what about us folks who work them trucks? Can that tundra work that farm without bustin? Seem to recall that little tundra, that t100, and even them hilux ones got that same award from MotorTrend... yet none of them worked no farms or lasted long. What does that tell on this award now? Good luck on this one now!
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Replying to: farmerrube (Dec 18, 2007 4:29 pm)
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Replying to: b2900 (Dec 18, 2007 2:30 pm) I would never need a magazine to tell me something so obvious. I guess these anti Toyota people need more proof about who builds the best truck. The Canadians also named the Tundra best truck as well.
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Replying to: bugchucker (Dec 18, 2007 6:04 pm) you are correct, anyone with only half a brain probly would think the tundra is best by far
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Replying to: maple2 (Dec 18, 2007 7:07 pm) |
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Replying to: b2900 (Dec 18, 2007 2:30 pm) Motor Trend picked the Silverado for 2007. The 2008 Silverado is essentially the same as the 2008 Tundra, except we now know how meaningless the Truck of the Year award is. They should have jumped on the Tundra tailgate and watched it crack, or taken into account the 2007 Tundra recalls. Oh well, Motor Trend never picks the same truck twice. However, if Toyota can sell July's total of 23,150 trucks per month for the rest of 2007, it will have sold 221,740, and blown away its goal. They need to sell something like 23,150 in December just to reach the 200K goal. That could be difficult, because they only sold 14,988 last month. I don't see any signs of the juggernaut slowing down; sales have increased in each month the truck has been on sale, so meeting their goals - which seemed laughable in the truck's first few months - seems almost inevitable now. The 200K goal is not inevitable. It's reachable if they up the already large incentives on the Tundra, but who knows if they're doing that? Against its competition, the Tundra's sales are even more impressive. The full size pickup segment is down 4.7% so far in 2007, and every competitor is showing negative sales year to date but Toyota, which is up 56.5%. Well, let's see. Up 56.5% for Toyota means they sell about, what, 5,000 extra Tundras a month? That's what Ford/GM sell in a day or two. It's not hard to grow sales like that when you develop a new model and have a huge marketing campaign. They spent $100 million to sell 60K more trucks this year. That works out to $1,600 per truck. Considering the incentives of up to $4600 they have offered to move these things all year, they are spending even more, not to mention that shiny new Texas factory they are officially ashamed of. So, whose lunch is the Tundra eating, if its sales are way up in a falling segment. Their own previous Tundra owners, mainly: http://www.autoobserver.com/2007/03/toyota_tundra_m.html http://www.autoobserver.com/2007/04/pickup_truck_in.html This article states 10% conquest rate on trade-ins from the Big 3: http://www.autoobserver.com/2007/09/toyota-tundra-f.html I think they blew their own math, and it's actually about 20%. Any way you slice it, the Tundra conquest sales appear pretty insignificant.
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Replying to: mrgroovski (Dec 18, 2007 9:05 pm) To make the award even more absurd this year, they compare the Tundra to the only real new trucks this year, a few heavy duty 2500s and 3500s, and F450s if you can believe that. It's apples and oranges. Then they slam the big Chevy for it's fuel economy, and the F-450 for feeling "enormous and ponderous"? Of course it is compared to the Toyota, you morons, it's a totally different class of vehicle! No buyer in their right mind would ever be comparing the Toyota to these trucks. |
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Replying to: mrgroovski (Dec 18, 2007 9:05 pm)
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Replying to: mule4 (Dec 18, 2007 5:09 pm) |
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Such nonsense posts here lambasting Toyota and its great truck, Tundra. It takes an adult to admit one has been "had." And Toyota has done just that to the GM truck world. The Tundra is a great vehicle. ALL Toyota has to do now is RAISE their cash incentives and they'll blow GM right out of the water. But they're afraid of the anti-Asian/Japanese back lash however.
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