You are here: Forums Pickups Ford F-Series Full-size pickup sales - F-150 best selling truck, but for how much longer??

Full-size pickup sales - F-150 best selling truck, but for how much longer??

550 messages,  Last post on Nov 15, 2009 at 7:37 PM

You are in the Ford F-Series Forum. Your Host is kcram

What is this discussion about? Ford F-150, Toyota Tundra, Chevrolet Silverado 1500, Dodge Ram Pickup 1500, GMC Sierra 1500, Nissan Titan, Car Buying, Truck

#241 of 550 Re: A Not-So-Happy Ford-to-Toyota Convert [anythingbuttoy] by h20 Oct 21, 2007 (5:29 pm)
Replying to: anythingbuttoy (Oct 21, 2007 6:56 am) Had someone tell me the other day that they did not like anything at all about toyota tundra or (toadra) yet they bought one? go figure. Don't believe everything you here on the internet. What a shame.Do reaserch consider your options and make your best choice. btw I have never bought anything because someone else or most people were buying it. Its the sheep following the sheep. h20
#242 of 550 Re: Marketing 101 [blckislandguy] by kdhspyder Oct 21, 2007 (6:15 pm)
Replying to: blckislandguy (Oct 21, 2007 4:49 pm) It's the same in every manufacturing concern. There is a production group and a sales/marketing group. when you buy a truck from Ford or GM you don't actually buy it from the 'factory' and the money go to the producing site. There is a sales and marketing group at every manufacturer. That's who the dealer pays. To us it doesn't matter we pay the dealer.    Point #1 As to efficiency well here the numbers speak for themselves. Jim Press set up this system and ran it for 30 yrs and Toyota's sales and marketing exploded across N America. Now that's a model that works. There is no monolithic HQ in Dearborn or Renaissance or Auburn Hills that decides everything...each local region does the deciding.   Point #2 Well this point has been debated on evey product thread here and elsewhere. Toyota and Honda both limit the configurations in order to improve production efficiency. Note that Toyota here is only interested this year in selling to the retail buyer in a relatively few configurations. By doing this they keep the costs down and the profits up. More volume in smaller segments.   In the end this is just business..maximize sales revenue and minimize costs. This is what Toyota does better than any of the rest. All the rest ( like the discussions here ) are fanboi hoohaa. Replies to this message: blckislandguy (Oct 21, 2007 6:44 pm) obyone (Oct 21, 2007 9:20 pm) kdhspyder (Oct 22, 2007 5:08 am) blckislandguy (Oct 22, 2007 4:56 pm) and 2 more...
#244 of 550 Re: Marketing 101 [kdhspyder] by blckislandguy Oct 21, 2007 (6:44 pm)
Replying to: kdhspyder (Oct 21, 2007 6:15 pm) OK, points well taken.
#245 of 550 Re: Marketing 101 [kdhspyder] by obyone Oct 21, 2007 (9:20 pm)
Replying to: kdhspyder (Oct 21, 2007 6:15 pm) So spyder what have you to say regarding how Toyota dumped Press after 37 years of service and bringing Toyota to the no. 1 spot? Last I heard he's heading over to Chrysler.   Need I mention that Toyota marketing guru who made Scion a household name for the young that's moving over to Ford.   I'm sure Toyota errr Toyoda is real happy about that. Replies to this message: kdhspyder (Oct 22, 2007 5:08 am) blckislandguy (Oct 22, 2007 4:56 pm) kdhspyder (Oct 22, 2007 8:50 pm) and 1 more...
#246 of 550 Re: Marketing 101 [obyone] by kdhspyder Oct 22, 2007 (5:08 am)
Replying to: obyone (Oct 21, 2007 9:20 pm) Well Press is over 60 and he had been 'kicked' upstairs to a board position at Toyora Corporate. Then there may have been other 'issues' that were never mentioned in his taking mega bundles of cash from Chrysler LLC. My guess is that cold hard cash and the desire to stay in the day-to-day were the biggest factors in his decision to move.   In the end it's only business, nothing more.   Farley, $20 Million? See previous statement. Toyota execs are notoriously underpaid by industry standards. Ditto the dealerships, sales force, staff, you name it. How well off can a sales person be when selling Scions bring a total markup of $800, at full sticker, or when the two highest volume vehicles ( Corolla and Camry ) bring ZERO to $500 on average.   Toyota's whole marketing scheme is based on volume, volume, volume while keeping the cost components low. Their perfect model of efficiency in selling are the internet groups in CA. There are mega-stores there that are the largest retailers on the planet with sales people that average 60+ units monthly ( that's 3 sales per working day on average )...everyone of them a giveaway. The industry average for monthly sales per person is eight!!. Replies to this message: blckislandguy (Oct 22, 2007 4:56 pm) kdhspyder (Oct 22, 2007 8:50 pm) blckislandguy (Oct 23, 2007 4:53 pm)
#248 of 550 The Toyota dealer that I stopped by at by obyone Oct 22, 2007 (8:12 am)
told me that they were in the top 5% in the nation moving over 500 vehicles a month. And they don't do live music or hotdogs on the weekends   Only business? I'd be concerned if a guy that built your USA operations from the ground up left and went to a competitor.
#249 of 550 Re: Marketing 101 [kdhspyder] by blckislandguy Oct 22, 2007 (4:56 pm)
Replying to: kdhspyder (Oct 22, 2007 5:08 am) Khspdyer, lets leave Jim Press' reputation to one side and without any further blemishes. You are a given to hyperbole. No successful car sales person, or really any successful professional, works just 20 days a month.   Sure, maybe the Toyota business model is "volume, volume, volume,.." but even at zero GPM on a retail sale this doesn't mean that no one is making any money on the sale. The F & I Department is probably good for $2000-$3000 per unit, the used car department loves the trade-ins, the sales guy pumping our 60 units a month has to be making a 100K+ a year or else the local BMW store would send a cab over for him, etc.   Here in the Northeast, the domestic brands are reduced to quoting everything at dealer invoice. Literally. This doesn't mean though that the dealer-principal is losing any money. Au contraire, he is quite willing to have the public thinks that he is giving the vehicle away at "cost" when he has multiple shots at the consumer before they finally drive off in his new car. (The automobile industry reminds me of the airline industry: everyone makes money, bundles of money, except the airlines.)   Finally, with regard to "volume, volume, volume" , as Toyota pushes the volume envelope their dealership CSI's are approximating that of the big, bad GM and Ford stores. (Source? Cover article in Baron's in August of 06). This will in the end come back to bite them. Just as the decreassing reliability ratings will. Replies to this message: kdhspyder (Oct 22, 2007 8:50 pm) blckislandguy (Oct 23, 2007 4:53 pm)
#250 of 550 Re: Marketing 101 [blckislandguy] by kdhspyder Oct 22, 2007 (8:50 pm)
Replying to: blckislandguy (Oct 22, 2007 4:56 pm) I didn't say anything other than 'issues.'   Nonetheless there are typically 30 days in a month with two days off per week that's 22 working days sometimes 23. I did use 20 days as a round number. Yes if a sales person is doing 40+ retail units a month he should be able to clear $150K+. But that is not Toyota's model. They would have all the new cars sold over the internet where instead of one salesperson doing 40+ monthly 'at retail' there are 5 or 6 doing 60 monthly at invoice.   You may be familiar with Longo Toyota ( or not since you're in the NE ). They are the largest auto retailer on the planet doing 2000-2500 new units monthly. A large number of these are done as internet sales at the rate of 3 per person per day; i.e. 60-70 per month. That's the model being held up to the rest of the nation. Instead of being lot rats be the LLBean of auto sales. How much commission do you think 65 sales of Zero GPM generate? They're all flats.   To Toyota it doesnt matter what the final selling price is. They've been paid 'full sticker' when they shipped the vehicle. If one store sells 300 units struggling to retail them on the lot, and succeeds, with an average of $800 GPM but another sells 1000 units and gives all of them away at $0 GPM, which then is more valuable to the manufacturer?   You are way way way way off on the F&I numbers. Due to a lot of outside issues the average 'goal' per copy is $1000. But that's rarely reached. Among the reasons are, a huge number of buyers are financed through their credit union; til recently many buyers used their House/ATM; or some were just wealthy enough with equity enough in the paid off trade to pay cash for the difference. A lot of long term Toyota owners paid off their first one 10-20 yrs ago and have been rolling that equity forward ever since.   The Scions are Toyota's experiment with a new way of doing business. No markup, no price discussion, no pressure, killer prices, buy what you want when you want. The sales people are there just to write up the order...or not if it's done over the internet.   Toyota and Honda have been and are still struggling to get CSI numbers up to Buick levels. This has not changed at all from the 90's except that now, at least in Toyota's system, they are taking money away from the salesperson, the managers and the stores as a whole if they don't hit the national averages. Replies to this message: blckislandguy (Oct 23, 2007 4:53 pm)

You are here: Forums Pickups Ford F-Series Full-size pickup sales - F-150 best selling truck, but for how much longer??