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Full-size pickup sales - F-150 best selling truck, but for how much longer??

551 messages,  Last post on Dec 07, 2009 at 9:24 PM

You are in the Ford F-Series Forum. Your Host is kcram

What is this discussion about? Ford F-150, Toyota Tundra, Chevrolet Silverado 1500, Dodge Ram Pickup 1500, GMC Sierra 1500, Nissan Titan, Car Buying, Truck


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#238 of 551
I think the point being made here is by obyone
Oct 21, 2007 (12:42 pm)
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that the Tundra sales will have absolutely no impact whether the Ford F150 retains its position or not. Some Toyota zealots tend to believe that it will but are seriously kidding themselves.
#240 of 551
Re: Marketing 101 [kdhspyder] by blckislandguy
Oct 21, 2007 (4:49 pm)
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Replying to: kdhspyder (Oct 19, 2007 9:54 pm)

Dear K-spyder,
 
Thanks.
 
I'd love to have you though address my two major points.
 
1) How does the extra "step" in their distribution system add any value to the consumer? Seems to me that it doesn't take a Harvard MBA to realize that this extra layer of overhead simply adds cost. Monopolies never benefit anyone except the monopolists. Isn't the France family of NASCAR fame the Southeast "distributor"?
 
2) Rather than having quasi-monopolistic "distributors" configure the vehicles for their areas, I'd feel a lot better if individual consumers, real live consumers, could pick and choose what they options they wanted to buy. I realize that this is bottoms-up approach is alien to the Japanese cultural system but it seems to work well here. You might find for example that a lot of NYC customers have second homes up in the Adirondacks or Catskills. Or maybe out on the Islands (Fishers, Block Island, Nantucket, etc.) and would rather order, buy and have their 4X4 Tundra serviced at their home dealer in NYC than at a dealer in upstate NY or in RI.
 
How Toyota decides to do business is, of course, their business. But for American truck buyers who are used to an open spec book (I think you can even get leather as an option on the Chevy 1500 Work Truck!) and direct factory to dealer pricing, this may not be the best approach.
#241 of 551
Re: A Not-So-Happy Ford-to-Toyota Convert [anythingbuttoy] by h20
Oct 21, 2007 (5:29 pm)
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Replying to: anythingbuttoy (Oct 21, 2007 6:56 am)

Had someone tell me the other day that they did not like anything at all about toyota tundra or (toadra) yet they bought one? go figure. Don't believe everything you here on the internet. What a shame.Do reaserch consider your options and make your best choice. btw I have never bought anything because someone else or most people were buying it. Its the sheep following the sheep. h20
#242 of 551
Re: Marketing 101 [blckislandguy] by kdhspyder
Oct 21, 2007 (6:15 pm)
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Replying to: blckislandguy (Oct 21, 2007 4:49 pm)

It's the same in every manufacturing concern. There is a production group and a sales/marketing group. when you buy a truck from Ford or GM you don't actually buy it from the 'factory' and the money go to the producing site. There is a sales and marketing group at every manufacturer. That's who the dealer pays. To us it doesn't matter we pay the dealer.
  
Point #1
As to efficiency well here the numbers speak for themselves. Jim Press set up this system and ran it for 30 yrs and Toyota's sales and marketing exploded across N America. Now that's a model that works. There is no monolithic HQ in Dearborn or Renaissance or Auburn Hills that decides everything...each local region does the deciding.
 
Point #2
Well this point has been debated on evey product thread here and elsewhere. Toyota and Honda both limit the configurations in order to improve production efficiency. Note that Toyota here is only interested this year in selling to the retail buyer in a relatively few configurations. By doing this they keep the costs down and the profits up. More volume in smaller segments.
 
In the end this is just business..maximize sales revenue and minimize costs. This is what Toyota does better than any of the rest. All the rest ( like the discussions here ) are fanboi hoohaa.
#244 of 551
Re: Marketing 101 [kdhspyder] by blckislandguy
Oct 21, 2007 (6:44 pm)
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Replying to: kdhspyder (Oct 21, 2007 6:15 pm)

OK, points well taken.
#245 of 551
Re: Marketing 101 [kdhspyder] by obyone
Oct 21, 2007 (9:20 pm)
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Replying to: kdhspyder (Oct 21, 2007 6:15 pm)

So spyder what have you to say regarding how Toyota dumped Press after 37 years of service and bringing Toyota to the no. 1 spot? Last I heard he's heading over to Chrysler.
 
Need I mention that Toyota marketing guru who made Scion a household name for the young that's moving over to Ford.
 
I'm sure Toyota errr Toyoda is real happy about that.
#246 of 551
Re: Marketing 101 [obyone] by kdhspyder
Oct 22, 2007 (5:08 am)
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Replying to: obyone (Oct 21, 2007 9:20 pm)

Well Press is over 60 and he had been 'kicked' upstairs to a board position at Toyora Corporate. Then there may have been other 'issues' that were never mentioned in his taking mega bundles of cash from Chrysler LLC. My guess is that cold hard cash and the desire to stay in the day-to-day were the biggest factors in his decision to move.
 
In the end it's only business, nothing more.
 
Farley, $20 Million? See previous statement. Toyota execs are notoriously underpaid by industry standards. Ditto the dealerships, sales force, staff, you name it. How well off can a sales person be when selling Scions bring a total markup of $800, at full sticker, or when the two highest volume vehicles ( Corolla and Camry ) bring ZERO to $500 on average.
 
Toyota's whole marketing scheme is based on volume, volume, volume while keeping the cost components low. Their perfect model of efficiency in selling are the internet groups in CA. There are mega-stores there that are the largest retailers on the planet with sales people that average 60+ units monthly ( that's 3 sales per working day on average )...everyone of them a giveaway. The industry average for monthly sales per person is eight!!.

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