Is Cadillac's Image Dying and Does Anyone Care?

6186 messages,  Last post on Mar 26, 2013 at 6:19 PM

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What is this discussion about? Cadillac Escalade, Cadillac XLR, Cadillac STS, Automotive News

    

#6161 of 6186 Re: Caddy Needs A Real Flagship [berri] by robr2

Nov 30, 2012 (9:24 am)

Replying to: berri (Nov 29, 2012 7:42 pm)
The XTS may satisfy the old DTS/DeVille segment, but it's not really a flagship vehicle.
 
I think it's pretty common knowledge that the XTS was a stop gap solution.
 
Cadillac is working on a new RWD flagship sedan based on the new Omega platform. It is expected in 2015 and will be larger than the XTS. The XTS may hang around either in it's current form for the livery market or may be replaced by a shortened Omega platform based vehicle.

#6162 of 6186 . by fintail

Dec 01, 2012 (9:53 am)

I saw an ATS lease ad, the "standard 2.5" or whatever version, $369/month. Unfortunately, 3er and C (and I assume A4 and IS) can be had for a less during giveaway time. New player usually needs to undercut someone to gain a foothold.

#6163 of 6186 Re: . [fintail] by robr2

Dec 02, 2012 (10:59 am)

Replying to: fintail (Dec 01, 2012 9:53 am)
The ATS offer is $369 a month, no money down for 36 months/
 
The BMW offer is $339 a month, $750 Loyalty Discount (if you qualify) and $3800 down for 39 months.
 
IMHO, the ATS is a better deal. The real cost of the BMW is $436 a month with the down payment amortized over 39 months. Is soul worth and exta $70 a month?

#6164 of 6186 Re: . [robr2] by fintail

Dec 02, 2012 (11:41 am)

Replying to: robr2 (Dec 02, 2012 10:59 am)
Oh that's good then, it wasn't touted during the ad I saw - it should be.
 
But are the cars identically equipped? I am sure the ATS has some soul, too. GM needs to publicize this car more.

#6165 of 6186 Re: . [fintail] by robr2

Dec 02, 2012 (12:10 pm)

Replying to: fintail (Dec 02, 2012 11:41 am)
I am sure the ATS has some soul, too.
 
Fin - is that really you?? Did you just say a non German car has soul??
 
 
 
The Cadillac is a 2.0 Turbo , automatic with luxury preferred group. The BMW is the 328i with auto and premium package. ATS has leather vs leatherette, BMW has moonroof.

#6166 of 6186 Re: . [robr2] by fintail

Dec 02, 2012 (12:36 pm)

Replying to: robr2 (Dec 02, 2012 12:10 pm)
I don't think many modern cars really have "soul" - I've never really used the term in a discussion that I can recall.
 
I vividly recall the ATS ad I saw saying it was a "2.5 standard". Would they call the "luxury" group "standard"? Knowing the execs at the 11th level of management in GM, I could see it.
 
Still, the car needs to really undercut the competition to lure people in. If it is the same car for the same money, it is going to be a tough battle.
 
Funny coincidence - right now my banner ad is for an Escalade lease, $0 due at signing, ultra low mileage (30K/36 mos) - $849/month. No bargain there.

#6167 of 6186 Re: . [robr2] by plekto

Dec 02, 2012 (1:25 pm)

Replying to: robr2 (Dec 02, 2012 12:10 pm)
The CTS and ATS *are* German cars, though. The design team is from Germany, the engine is designed in Germany, and the thing is tested in Germany.
 
It just has a Cadillac badge on it instead of Opel. It's as close to German engineering as you can possibly get without having to suffer the reliability or electrical issues.
 
I can guarantee that the ATS will be a car you can purchase and it won't break your bank. Try that with a 3 series. There's a reason why sane people lease BMWs and don't buy them.

#6168 of 6186 Re: . [robr2] by lemko

Dec 02, 2012 (3:43 pm)

Replying to: robr2 (Dec 02, 2012 10:59 am)
Also, the ATS does not suffer from the images as the "Ultimate Poseur Car" as does the 3-Series. Every 20-something Staples Assistant Manager leases a 3-Series.

#6169 of 6186 Re: . [fintail] by lemko

Dec 02, 2012 (3:45 pm)

Replying to: fintail (Dec 02, 2012 12:36 pm)
Yeesh!!! LEASE at $849 a month?!?!? Shoot, my payments to BUY my DTS were way way less than that! That's a lotta money for a wannabe baller in the 'hood!

#6170 of 6186 Re: . [lemko] by robr2

Dec 02, 2012 (7:03 pm)

Replying to: lemko (Dec 02, 2012 3:45 pm)
Yeesh!!! LEASE at $849 a month?!?!? Shoot, my payments to BUY my DTS were way way less than that! That's a lotta money for a wannabe baller in the 'hood!
 
That's 36 months, zero down on a $64K car. Similar priced X5 is leasing for $679 a month. In any case, that's crazy money for a lease.
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