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Cadillac Escalade, Cadillac XLR, Cadillac STS, Automotive News
Nov 25, 2012 (6:29 pm)
“We planned for the ATS to take some CTS customers out of the market who otherwise would have seen,” said Cadillac’s U.S. sales chief Chase Hawkins. “We definitely are going to be producing fewer CTSs next year to create some of that space for ATS.”
Cadillac CTS sales nosedive as buyers look at the new ATS (egmcartech.com)
#6158 of 6195 Re: stealing sales [steve_]
Nov 29, 2012 (5:49 pm)
DTS, STS, ATS, CTS...who can keep up with them???...and, considering the number of students who graduate or leave high school, taught by unionized teachers, unable to read their diplomas, how will THEY keep up with this alphabet soup of cars???
#6159 of 6195 Caddy Needs A Real Flagship
Nov 29, 2012 (6:42 pm)
The XTS may satisfy the old DTS/DeVille segment, but it's not really a flagship vehicle. Unfortunately, I think the media over built up the XTS more than GM did. But if Cadillac really wants to become higher end it's got to move product up. Now the ATS may be a BMW 3 challenger, but is BMW really a luxury make? I think it's generally more like Audi than Mercedes. Nothing wrong with that, but it won't move the Caddy line further up to justify Buick that way. Lincoln has the same problem. The Detroit offerings come across to me as more near lux, than lux. They have to decide what they want to be. By the way, I think Lexus is starting to have this same problem frankly.
#6160 of 6195 Re: Caddy Needs A Real Flagship [berri]
Nov 30, 2012 (7:12 am)
No, the XTS falls short for me. I think my DTS is a more substantial car. The XTS looks like more of a car for my wife than me. I wish Cadillac would make a real S-Class competitor.
#6161 of 6195 Re: Caddy Needs A Real Flagship [berri]
Nov 30, 2012 (8:24 am)
The XTS may satisfy the old DTS/DeVille segment, but it's not really a flagship vehicle.
I think it's pretty common knowledge that the XTS was a stop gap solution.
Cadillac is working on a new RWD flagship sedan based on the new Omega platform. It is expected in 2015 and will be larger than the XTS. The XTS may hang around either in it's current form for the livery market or may be replaced by a shortened Omega platform based vehicle.
Dec 01, 2012 (8:53 am)
I saw an ATS lease ad, the "standard 2.5" or whatever version, $369/month. Unfortunately, 3er and C (and I assume A4 and IS) can be had for a less during giveaway time. New player usually needs to undercut someone to gain a foothold.
#6163 of 6195 Re: . [fintail]
Dec 02, 2012 (9:59 am)
The ATS offer is $369 a month, no money down for 36 months/
The BMW offer is $339 a month, $750 Loyalty Discount (if you qualify) and $3800 down for 39 months.
IMHO, the ATS is a better deal. The real cost of the BMW is $436 a month with the down payment amortized over 39 months. Is soul worth and exta $70 a month?
#6164 of 6195 Re: . [robr2]
Dec 02, 2012 (10:41 am)
Oh that's good then, it wasn't touted during the ad I saw - it should be.
But are the cars identically equipped? I am sure the ATS has some soul, too. GM needs to publicize this car more.
#6165 of 6195 Re: . [fintail]
Dec 02, 2012 (11:10 am)
I am sure the ATS has some soul, too.
Fin - is that really you?? Did you just say a non German car has soul??
The Cadillac is a 2.0 Turbo , automatic with luxury preferred group. The BMW is the 328i with auto and premium package. ATS has leather vs leatherette, BMW has moonroof.
#6166 of 6195 Re: . [robr2]
Dec 02, 2012 (11:36 am)
I don't think many modern cars really have "soul" - I've never really used the term in a discussion that I can recall.
I vividly recall the ATS ad I saw saying it was a "2.5 standard". Would they call the "luxury" group "standard"? Knowing the execs at the 11th level of management in GM, I could see it.
Still, the car needs to really undercut the competition to lure people in. If it is the same car for the same money, it is going to be a tough battle.
Funny coincidence - right now my banner ad is for an Escalade lease, $0 due at signing, ultra low mileage (30K/36 mos) - $849/month. No bargain there.