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Is Cadillac's Image Dying and Does Anyone Care?

6186 messages,  Last post on Mar 26, 2013 at 6:19 PM

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What is this discussion about? Cadillac Escalade, Cadillac XLR, Cadillac STS, Automotive News

    

Messages Page 617 of 620

#6154 of 6186 Re: looking at a flagship model [robr2] by keystonecarfan

Oct 10, 2012 (12:48 pm)

Replying to: robr2 (Oct 10, 2012 10:25 am)
If everyone else is using alpha-numeric names, then maybe Cadillac should do the opposite to set itself apart from the herd.
 
I see nothing wrong with LaSalle...if most people have forgotten the original version, that gives Cadillac a chance to start with a clean slate for a new model. The ATS seems like a good car, so it would do the LaSalle nameplate justice.
 
As for Seville - on the right car, it could be used. Yes, it was damaged in the 1980s, but Ford has proven that the right vehicle can rehabilitate a tarnished nameplate with the 1979 Mustang and the current Taurus. The CTS certainly has been getting decent reviews, and the next version is supposed to be larger to compete with the BMW 5-Series. I think "Seville" might be a good fit.

#6155 of 6186 Re: looking at a flagship model [robr2] by steve_ HOST

Oct 10, 2012 (12:48 pm)

Replying to: robr2 (Oct 10, 2012 12:25 pm)
I don't adore or hate the names, but it's sure a lot easier for me to associate an Escalade with the actual vehicle than try to figure out what an XTS is.

#6156 of 6186 Re: looking at a flagship model [steve_] by berri

Oct 10, 2012 (6:27 pm)

Replying to: steve_ (Oct 10, 2012 12:48 pm)
Alpha's, numeric's, alpha-numeric's - they have just become too many and too common. In Teutonic tradition they can tell you where you are up the totem poll I suppose (well, except for Lincoln), but it seems to me that they really don't have the old European panache anymore. I'd welcome the return to names.

#6157 of 6186 stealing sales by steve_ HOST

Nov 25, 2012 (7:29 pm)

“We planned for the ATS to take some CTS customers out of the market who otherwise would have seen,” said Cadillac’s U.S. sales chief Chase Hawkins. “We definitely are going to be producing fewer CTSs next year to create some of that space for ATS.”
 
Cadillac CTS sales nosedive as buyers look at the new ATS (egmcartech.com)

#6158 of 6186 Re: stealing sales [steve_] by marsha7

Nov 29, 2012 (6:49 pm)

Replying to: steve_ (Nov 25, 2012 7:29 pm)
DTS, STS, ATS, CTS...who can keep up with them???...and, considering the number of students who graduate or leave high school, taught by unionized teachers, unable to read their diplomas, how will THEY keep up with this alphabet soup of cars???

#6159 of 6186 Caddy Needs A Real Flagship by berri

Nov 29, 2012 (7:42 pm)

The XTS may satisfy the old DTS/DeVille segment, but it's not really a flagship vehicle. Unfortunately, I think the media over built up the XTS more than GM did. But if Cadillac really wants to become higher end it's got to move product up. Now the ATS may be a BMW 3 challenger, but is BMW really a luxury make? I think it's generally more like Audi than Mercedes. Nothing wrong with that, but it won't move the Caddy line further up to justify Buick that way. Lincoln has the same problem. The Detroit offerings come across to me as more near lux, than lux. They have to decide what they want to be. By the way, I think Lexus is starting to have this same problem frankly.

#6160 of 6186 Re: Caddy Needs A Real Flagship [berri] by lemko

Nov 30, 2012 (8:12 am)

Replying to: berri (Nov 29, 2012 7:42 pm)
No, the XTS falls short for me. I think my DTS is a more substantial car. The XTS looks like more of a car for my wife than me. I wish Cadillac would make a real S-Class competitor.

#6161 of 6186 Re: Caddy Needs A Real Flagship [berri] by robr2

Nov 30, 2012 (9:24 am)

Replying to: berri (Nov 29, 2012 7:42 pm)
The XTS may satisfy the old DTS/DeVille segment, but it's not really a flagship vehicle.
 
I think it's pretty common knowledge that the XTS was a stop gap solution.
 
Cadillac is working on a new RWD flagship sedan based on the new Omega platform. It is expected in 2015 and will be larger than the XTS. The XTS may hang around either in it's current form for the livery market or may be replaced by a shortened Omega platform based vehicle.

#6162 of 6186 . by fintail

Dec 01, 2012 (9:53 am)

I saw an ATS lease ad, the "standard 2.5" or whatever version, $369/month. Unfortunately, 3er and C (and I assume A4 and IS) can be had for a less during giveaway time. New player usually needs to undercut someone to gain a foothold.

#6163 of 6186 Re: . [fintail] by robr2

Dec 02, 2012 (10:59 am)

Replying to: fintail (Dec 01, 2012 9:53 am)
The ATS offer is $369 a month, no money down for 36 months/
 
The BMW offer is $339 a month, $750 Loyalty Discount (if you qualify) and $3800 down for 39 months.
 
IMHO, the ATS is a better deal. The real cost of the BMW is $436 a month with the down payment amortized over 39 months. Is soul worth and exta $70 a month?

Messages Page 617 of 620

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