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Cadillac Escalade, Cadillac XLR, Cadillac STS, Automotive News
#6150 of 6195 Re: looking at a flagship model [keystonecarfan]
Oct 10, 2012 (9:25 am)
I respectfully disagree on going back to the old names.
Cadillac is trying to move towards a younger demographic to whom those names mean very little. The target customer is a European brand buyer who is used to alpha-numeric designations.
A name like LaSalle is relevant if you were born in the 20's or 30's. To someone born in the 60's +, it means nothing. Eldorado, Seville, Fleetwood would conjure up images of stuffy, floating barges to those same people.
#6151 of 6195 Re: looking at a flagship model [robr2]
Oct 10, 2012 (9:45 am)
LaSalle might also work for Archie Bunker fans. But yeah, I think that name was antique ages ago.
Eldorado is somewhat of a cool name. Seville makes me think of bustlebacks. Fleetwood of 70s era mastodons.
#6152 of 6195 Re: looking at a flagship model [fintail]
Oct 10, 2012 (11:08 am)
I dunno. I was born in the 1960s and absolutely adore nameplates like "Fleetwood Brougham D'Elegance!"
#6153 of 6195 Re: looking at a flagship model [lemko]
Oct 10, 2012 (11:25 am)
But you're an enigma.
I knew 1 kid back in the 80's - born in the 60's - whose owned a baby blue w/ white vinyl roof Coupe DeVille Fleetwood Brougham D'Elangance. His name was Carmine, he worked out alot, he wore muscle shirts and Spot Bilt coaching shoes and was associated with a less than savory bunch out of the North End in Boston.
#6154 of 6195 Re: looking at a flagship model [robr2]
Oct 10, 2012 (11:48 am)
If everyone else is using alpha-numeric names, then maybe Cadillac should do the opposite to set itself apart from the herd.
I see nothing wrong with LaSalle...if most people have forgotten the original version, that gives Cadillac a chance to start with a clean slate for a new model. The ATS seems like a good car, so it would do the LaSalle nameplate justice.
As for Seville - on the right car, it could be used. Yes, it was damaged in the 1980s, but Ford has proven that the right vehicle can rehabilitate a tarnished nameplate with the 1979 Mustang and the current Taurus. The CTS certainly has been getting decent reviews, and the next version is supposed to be larger to compete with the BMW 5-Series. I think "Seville" might be a good fit.
#6155 of 6195 Re: looking at a flagship model [robr2]
by Stever@Edmunds HOST
Oct 10, 2012 (11:48 am)
I don't adore or hate the names, but it's sure a lot easier for me to associate an Escalade with the actual vehicle than try to figure out what an XTS is.
#6156 of 6195 Re: looking at a flagship model [steve_]
Oct 10, 2012 (5:27 pm)
Alpha's, numeric's, alpha-numeric's - they have just become too many and too common. In Teutonic tradition they can tell you where you are up the totem poll I suppose (well, except for Lincoln), but it seems to me that they really don't have the old European panache anymore. I'd welcome the return to names.
Nov 25, 2012 (6:29 pm)
“We planned for the ATS to take some CTS customers out of the market who otherwise would have seen,” said Cadillac’s U.S. sales chief Chase Hawkins. “We definitely are going to be producing fewer CTSs next year to create some of that space for ATS.”
Cadillac CTS sales nosedive as buyers look at the new ATS (egmcartech.com)
#6158 of 6195 Re: stealing sales [steve_]
Nov 29, 2012 (5:49 pm)
DTS, STS, ATS, CTS...who can keep up with them???...and, considering the number of students who graduate or leave high school, taught by unionized teachers, unable to read their diplomas, how will THEY keep up with this alphabet soup of cars???
#6159 of 6195 Caddy Needs A Real Flagship
Nov 29, 2012 (6:42 pm)
The XTS may satisfy the old DTS/DeVille segment, but it's not really a flagship vehicle. Unfortunately, I think the media over built up the XTS more than GM did. But if Cadillac really wants to become higher end it's got to move product up. Now the ATS may be a BMW 3 challenger, but is BMW really a luxury make? I think it's generally more like Audi than Mercedes. Nothing wrong with that, but it won't move the Caddy line further up to justify Buick that way. Lincoln has the same problem. The Detroit offerings come across to me as more near lux, than lux. They have to decide what they want to be. By the way, I think Lexus is starting to have this same problem frankly.