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Cadillac Escalade, Cadillac XLR, Cadillac STS, Automotive News
#6147 of 6195 Re: looking at a flagship model [steve_]
Oct 10, 2012 (7:55 am)
Hmmm...I don't know if this will work for Cadillac. In the early 1990s I worked for a large, national telecommunications provider, and the person who was named head of our department had absolutely no experience in this field. In the long run, this did not work.
And for how long have we been hearing about a new flagship sedan for Cadillac? I'll believe it when the actual car shows up at the dealer. The two-seat sports car is a waste of money at this point. The Allante and XLR were both ultimately dead ends. GM needs to ensure that the ATS, CTS, SRX and Escalade are distinctive and fully competitive with the best from Germany and Japan. The money would be better spent there.
Last week I saw a new ATS at the Chevrolet-Cadillac dealer in my hometown. It's a handsome car, but, a glance, it was hard to tell whether it was an ATS or a CTS. The late, great Bill Mitchell once ridiculed BMW for selling the "the same sausage in different lengths," and now it appears as though Cadillac is doing the same thing.
If you like the whole Art & Science styling theme, you'll like this car. If you don't, you wont.
#6148 of 6195 Re: looking at a flagship model [keystonecarfan]
by Stever@Edmunds HOST
Oct 10, 2012 (8:14 am)
Mulally seems to be working out okay. He's more than a "mere" department head though.
Best thing Caddy could do, at least for the US market, is to bring back some real names. DeVille, LaSalle, Fleetwood, Coupe de Ville.
The only current Cadillac I can identify with is the Escalade. When I read that, I know what the vehicle is. The rest are just a muddle.
#6149 of 6195 Re: looking at a flagship model [steve_]
Oct 10, 2012 (9:19 am)
Mulally has an engineering background, and he was experienced in making multiple disciplines work together on a complicated piece of machinery.
The effect of his personality can't be discounted. Based on everything I've read about him, he has the ability to tell subordinates to get with the program or seek opportunities elsewhere, without coming across as a tyrant.
Of course, it helped that Ford was in a crisis, and most people realized it was in a crisis. I don't get the impression that GM has yet reached a similar conclusion, even with the government-sponsored "bankruptcy."
As for Cadillac's names:
ATS - LaSalle
CTS - Seville
CTS Coupe - Eldorado
new flagship - Fleetwood (skip the "Brougham" part).
I'd leave DeVille on the shelf.
#6150 of 6195 Re: looking at a flagship model [keystonecarfan]
Oct 10, 2012 (9:25 am)
I respectfully disagree on going back to the old names.
Cadillac is trying to move towards a younger demographic to whom those names mean very little. The target customer is a European brand buyer who is used to alpha-numeric designations.
A name like LaSalle is relevant if you were born in the 20's or 30's. To someone born in the 60's +, it means nothing. Eldorado, Seville, Fleetwood would conjure up images of stuffy, floating barges to those same people.
#6151 of 6195 Re: looking at a flagship model [robr2]
Oct 10, 2012 (9:45 am)
LaSalle might also work for Archie Bunker fans. But yeah, I think that name was antique ages ago.
Eldorado is somewhat of a cool name. Seville makes me think of bustlebacks. Fleetwood of 70s era mastodons.
#6152 of 6195 Re: looking at a flagship model [fintail]
Oct 10, 2012 (11:08 am)
I dunno. I was born in the 1960s and absolutely adore nameplates like "Fleetwood Brougham D'Elegance!"
#6153 of 6195 Re: looking at a flagship model [lemko]
Oct 10, 2012 (11:25 am)
But you're an enigma.
I knew 1 kid back in the 80's - born in the 60's - whose owned a baby blue w/ white vinyl roof Coupe DeVille Fleetwood Brougham D'Elangance. His name was Carmine, he worked out alot, he wore muscle shirts and Spot Bilt coaching shoes and was associated with a less than savory bunch out of the North End in Boston.
#6154 of 6195 Re: looking at a flagship model [robr2]
Oct 10, 2012 (11:48 am)
If everyone else is using alpha-numeric names, then maybe Cadillac should do the opposite to set itself apart from the herd.
I see nothing wrong with LaSalle...if most people have forgotten the original version, that gives Cadillac a chance to start with a clean slate for a new model. The ATS seems like a good car, so it would do the LaSalle nameplate justice.
As for Seville - on the right car, it could be used. Yes, it was damaged in the 1980s, but Ford has proven that the right vehicle can rehabilitate a tarnished nameplate with the 1979 Mustang and the current Taurus. The CTS certainly has been getting decent reviews, and the next version is supposed to be larger to compete with the BMW 5-Series. I think "Seville" might be a good fit.
#6155 of 6195 Re: looking at a flagship model [robr2]
by Stever@Edmunds HOST
Oct 10, 2012 (11:48 am)
I don't adore or hate the names, but it's sure a lot easier for me to associate an Escalade with the actual vehicle than try to figure out what an XTS is.
#6156 of 6195 Re: looking at a flagship model [steve_]
Oct 10, 2012 (5:27 pm)
Alpha's, numeric's, alpha-numeric's - they have just become too many and too common. In Teutonic tradition they can tell you where you are up the totem poll I suppose (well, except for Lincoln), but it seems to me that they really don't have the old European panache anymore. I'd welcome the return to names.